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  • B9e7dassignment 2

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    Huma Gul
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    The document outlines marketing assignments for students including individual and group projects. For individual assignments, students must analyze a product withdrawn from the market, study the brand meanings and differences from competitors for a chosen brand, and design a distribution strategy for a selected industry product. The group assignment involves a project with draft, report, and presentation, as well as a case write up analyzing product mix development for Coca Cola and Pepsi, and use of the marketing mix in the fashion industry for Ben Sherman. All assignments are due by March 14, 2011.

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    b9e7dAssignment 2

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    The document outlines marketing assignments for students including individual and group projects. For individual assignments, students must analyze a product withdrawn from the market, study the brand meanings and differences from competitors for a chosen brand, and design a distribution strategy for a selected industry product. The group assignment involves a project with draft, report, and presentation, as well as a case write up analyzing product mix development for Coca Cola and Pepsi, and use of the marketing mix in the fashion industry for Ben Sherman. All assignments are due by March 14, 2011.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views1 page

    B9e7dassignment 2

    Uploaded by

    Huma Gul
    The document outlines marketing assignments for students including individual and group projects. For individual assignments, students must analyze a product withdrawn from the market, study the brand meanings and differences from competitors for a chosen brand, and design a distribution strategy for a selected industry product. The group assignment involves a project with draft, report, and presentation, as well as a case write up analyzing product mix development for Coca Cola and Pepsi, and use of the marketing mix in the fashion industry for Ben Sherman. All assignments are due by March 14, 2011.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Marketing Management - II

    Individual Assignment 3:

    Pick up a product that has been withdrawn from the market and study its
    PLC. Also highlight the reasons for the product's withdrawal.

    Individual Assignment 4:

    Pick up a brand of your choice and study what all meanings it conveys to its
    target audience and how it is different from its close competitor.

    Individual Assignment 5:

    Design distribution strategies for any one product in the given industry.

    Group Assignment:

    1. Project (Rough draft, Project Report, Presentation)

    2. Case write up on:


    i. Coca cola and Pepsi: Examples in Product Mix Development
    ii. Ben Sherman: Use of the Marketing Mix in the Fashion
    industry

    Last Date for Submission of all the Assignments: - 14th March 2011

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