Nyborg strand hotel brainstorm

Problem:

 Not enough sales during the low seasons.

o Public vacations are the worst seasons (winter holiday, summer and Christmas)
o Mr. and Mrs. Denmark is not coming.
o They don´t want to change their prices.
 In order to keep their standards.

Problem statement:

 Given in the assignment.

Data collected:

 Desk research:
o Research of competitors (their strategies and pricings)
o Info for SWOT
o Info for pricing strategy (should the decrease price or not? Why? ) maybe Revenue
management.
o Maybe some focus on channels. (based on what they told us)
o Customer knowledge (based on what they told us)
o
 Field research
o

Methods and theories to analyze by:

 Internal analysis:
o 4 P´s
o Pricing strategy
o Maybe some concerns about their service maintenance.
o Market segmentation and selection (based on what they told us)
o Internal assessment
o Future goals and plans (based on what they told us)
 External analysis:
o Competitive analysis
o Demand forecast (based on what they told us+ our opinion)
o Channel analysis and selection (based on what they told us + what we think they should do)

Conclusions

 Should they introduce revenue management?

 Maybe we need to say that they need some kind of revenue management, because the question
leads up to it.
Nyborg strand hotel brainstorm

 Include we need to include marketing examples, of how they could get more visitors into the hotel
in low seasons. (because that is what they are asking for)