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    Muzaffar Ahmed
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    Rotation of answer alternatives in multiple-choice questions does not eliminate position bias. Position bias (1) is not necessarily disclosed by rotation, (2) is often more important than sampling error, (3) precludes usual estimation of the parameters of the data-generating process. These findings also have implications for nonverbal stimuli and raise questions about efforts to handle position-biased experimental data.

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    Article on MCQs

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    Rotation of answer alternatives in multiple-choice questions does not eliminate position bias. Position bias (1) is not necessarily disclosed by rotation, (2) is often more important than sampling error, (3) precludes usual estimation of the parameters of the data-generating process. These findings also have implications for nonverbal stimuli and raise questions about efforts to handle position-biased experimental data.

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    Attribution Non-Commercial (BY-NC)
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    12 views3 pages

    Article On MCQs

    Uploaded by

    Muzaffar Ahmed
    Rotation of answer alternatives in multiple-choice questions does not eliminate position bias. Position bias (1) is not necessarily disclosed by rotation, (2) is often more important than sampling error, (3) precludes usual estimation of the parameters of the data-generating process. These findings also have implications for nonverbal stimuli and raise questions about efforts to handle position-biased experimental data.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    of 3

    Article

    Marketing Research

    Submitted by
    Hafiz Jawad Ahmed
    SP09-MB-0038

    Submitted to
    Prof. Naeem Sheikh
    Conclusion

    The author argues that rotation of answer alternatives in multiple-choice questions does
    not eliminate position bias-i.e., bias caused by respondents' tendency to opt for
    alternatives in certain positions (e.g., the first few mentioned) regardless of their content.
    Researchers seem to have overlooked this conclusion, possibly because they have
    approached the problem as a purely manifest phenomenon without reference to a
    statistical model of the data-generating process. The study of such models and their
    application to empirical data also reveals that position bias (1) is not necessarily disclosed
    by rotation, (2) is often much more important than sampling error, and (3) precludes
    usual estimation of the parameters of the data-generating process. These findings also
    have implications for nonverbal stimuli and raise questions about efforts to handle
    position-biased experimental data when the response variable is only nominally scaled.

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