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  • GRP3 Communication in A Retail Store

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    Abhinav Prajapati
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    This document discusses effective in-store communication strategies for retail stores. It emphasizes that retail stores should create order and clarity for shoppers about what is being sold. The key types of communication discussed are verbal, written, and non-verbal. Verbal communication includes personal assistance, demonstrations, and promotional events. Non-verbal communication relies on visual elements like store entrance/window displays, visual merchandising, ambience, music, and fragrance. Written communication uses signage, graphics, banners, posters, and marquees. Well-trained and polite staff should greet customers and suggest complementary products. Barriers to effective communication include chaos, too many visual elements, moods, language barriers, and lack of employee knowledge

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    GRP3 Communication in a Retail Store

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    This document discusses effective in-store communication strategies for retail stores. It emphasizes that retail stores should create order and clarity for shoppers about what is being sold. The key types of communication discussed are verbal, written, and non-verbal. Verbal communication includes personal assistance, demonstrations, and promotional events. Non-verbal communication relies on visual elements like store entrance/window displays, visual merchandising, ambience, music, and fragrance. Written communication uses signage, graphics, banners, posters, and marquees. Well-trained and polite staff should greet customers and suggest complementary products. Barriers to effective communication include chaos, too many visual elements, moods, language barriers, and lack of employee knowledge

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    17 views13 pages

    GRP3 Communication in A Retail Store

    Uploaded by

    Abhinav Prajapati
    This document discusses effective in-store communication strategies for retail stores. It emphasizes that retail stores should create order and clarity for shoppers about what is being sold. The key types of communication discussed are verbal, written, and non-verbal. Verbal communication includes personal assistance, demonstrations, and promotional events. Non-verbal communication relies on visual elements like store entrance/window displays, visual merchandising, ambience, music, and fragrance. Written communication uses signage, graphics, banners, posters, and marquees. Well-trained and polite staff should greet customers and suggest complementary products. Barriers to effective communication include chaos, too many visual elements, moods, language barriers, and lack of employee knowledge

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    Communication in a Retail

    Store
    Submitted to: Prof. Roopam

    Group – 3- GLC RMM (2010-12)

    Abhinav Prajapati – 19

    Ankush Bhimanwar – 21

    Sanjogita Nag – 23

    Prabhav G – 39

    Sagar Dave – 40

    Arun Das – 42

    Neha Bisht – 43
    Essence of Communication
     Retail Store is like a school where the consumer
    seeks education

     3 Ps of in-store communication

    Presentation
    The right message at the right place
    Intended
    Message

    ORDER

    SIMPLIC CLARIT
    • Whether the store is large, medium or small, you'll want to
    TY Y

    create order and make it very, very clear to shoppers what


    it is you are selling.
    TYPES OF EFFECTIVE COMMUNICATION:
    Verbal, Written, Non verbal

     Verbal ways
    > Personal assistance > Demonstrations
    > Promotional Events

    > Announcements
    Non Verbal Ways - Seeing is believing

    > Store entrance (Façade) and window displays

    > Visual Merchandising


    > Ambience

    > Music > Fragrance


    Tangible attractions - An added advantage (Written)

    > Signage

    > Graphics
    > Marquee

    > Banners
    > Posters
    CUSTOMER ASSISTANT –
    Face of the Store
    • Well trained staff
    Kno
    Overco wled
    ming ge • Attentive
    Resista
    nce
    • Professional
    Studyi
    ng the
    custom • Polite
    er

    • Train them to greet customers as they enter


    Present
    ing the
    the store
    mercha
    ndise
    Approac
    • Using sales pitches
    hing the
    custome
    “Have you ever tried our product?”;
    r “Customers who bought this item also
    bought…;” “Our most popular item is…;”
    and “May I suggest the following
    accessories to go with that item?”
    BARRIERS
     Chaos.
     Excess of visual communications.
     Moods and emotions.
     Perceptual blocking.
     Motives.
     Selective perception.
     Language.
     Appearance of salespersons.
     Inadequate knowledge.
    UNIQUE MANTRAS
     Building relationships and encashing on them.
     Empathy, responsiveness.
     Feedbacks
     Employee engagement and customer engagement
    programs
     Automated attendant.
    THANK YOU

    COMMUNICATION =

    “ ”POWER

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