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Ecf2011 - Down The Rabbit Hole
Ecf2011 - Down The Rabbit Hole
ME
A WEBSITE
Ed Coper
ed.coper@keymessage.com.au @edcoper
HOW I FELL DOWN SUSAN KOMEN'S RABBIT HOLE
ME
WHAT IS YOUR WEBSITE?
IS YOUR WEBSITE...
OR…
re !
re he
w e
y ou
Wi sh o w
S l
fro m
g
n !s
e e ti
r
G dU S A
F o o
THIS IS A WEBSITE...
HOW A VISITOR SEES THAT WEBSITE...
HOW I WANT TO SEE THAT WEBSITE...
HOW WE ALL SEE A WEBSITE...
PICK ME!
PICK ME!
PICK ME!
HOW I REALLY WANT TO SEE THAT WEBSITE...
WHAT I THOUGHT WAS MY HOMEPAGE…
WHAT WAS ACTUALLY MY HOMEPAGE…
HOW GOOGLE SEES YOUR WEBSITE...
WHAT MAY ACTUALLY BE YOUR WEBSITE...
WHAT THE RABBIT HOLE TAUGHT ME…
THEN…
EITHER…
1.PLAY THERE, OR
2.BUILD A
PLAYGROUND
"The rabbit-hole went straight on like a tunnel for some way, and then
dipped suddenly down, so Alice had not a moment to think about stopping
herself before she found herself falling down a very deep well"
- Lewis Carroll
Ed Coper
ed.coper@keymessage.com.au @edcoper