From company accounting point of view, the main difference between the two is on the face

value (par value) of each share it issues. In the case of a stock split on the existing shares,
the face value of each share will be reduced. As for bonus shares, they are normally in
relation to the increased of retained equities since its inception of IPO, and they are issued
addtionally to the existing shares - the par value of each of its share will remain the same. 

Hence, after a stock split, the overall share capital (calculated from the face value of each
share) remains the same. For bonus shares, the overall share capital will increase.