Professional Documents
Culture Documents
Question1
The purposes of using the mobile devices are for social networking, surfing the web, chatting,
making calls, taking photos and videos, and sharing on the spot events.
2. Question2
Phone calls, taking pictures, chatting and surfing the internet; those are mostly the types of things
3. Question3
Why the scale and size of the market is important for you as a student?
Because we are trend followers and setters, therefore; we need to see who and how many people
4. Question4
We as advertisers should solve the customer’s fundamental problem which is learning about the
product and deciding to buy. That way, we can solve the customers’ and publishers’ problems as
5. Question5
Google’s approach focuses on adding value as it concentrates on the value of advertising the
customer where it basically solves the problem that they have which is learning about the
product and deciding to buy. Doing that, Google ends up solving the customers ’, the advertisers
Double click is a free media planning tool by google which helps to identify websites that the
target audience are likely to visit. By this, it helps to define the customers’ demographics and
interests, search for websites related to the target audience, and approach unique users, page
views, and other data for millions of websites from over 40 countries. It also helps to easily build
media plans for yourself or the client and create lists of websites where you’d like to advertise
7. Question7
It’s the change from traditional media in advertising into online advertising . Moreover, the
8. Question8
He meant to let the market decides whether there is a demand for this kind of service or product
in the market.
9. Question9
According to Dr. Eric Schmidt, one must be able to come up with a nub on how to approach
advertising.
10. Question10
Having the measurability and the reach across the platforms, the last step is to find the
publisher’s solution where the testing could be done. Knowing that publishers know the results
of all their actions in which they can frequently measure every hour, they are considered to be
experts of the system. Nevertheless, according to Eric Schmidt, this is the new online advertising
11. Question11
Publishers do the testing and become better experts by trying everything because they believe
that if they do something, the following thing will happen. Inaddtion, they tend to measure it
every hour.
12. Question12
Fast, measurable, cheap, and solves the problem of the advertiser, the publisher and the customer
by providing information to the customer easily before buying. You can easily run cross media
campaigns.
13. Question13
Can you please capture the vision of the future of information in one key word?