KEIC – Always At Your Service

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 KEIC – Always At Your Service
Presentation on

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 RCM and Information Sources
By KEIC

Indian Economy
The 2nd fastest growing economy in the world
The 3rd largest economy in terms of GDP in next 5 years
The 4th largest economy in PPP terms after USA, China & Japan
Among the top 10 FDI destinations.
Fastest-growing Asia Pacific market for international tourist spending
8 % economy growth – expected to exceed that of China by 2015
Expected to become the 3 rd biggest economy in the world after China and US by 2032
Source: CSO

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 RCM and Information Sources
By KEIC

Opportunity
•Retail industry
•Retail developer
•Large corporate houses
•Global retailers (FDI)
•Foreign brand

Source: Images Retail January 2005

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 RCM and Information Sources
By KEIC

Retail Communications Management

•Informing
•Persuading
•Reminding

Source: Retailing Management by Lewy and Weitz

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 VM Information Requirements

• Visual merchandising and display basics

– Why display
– Colour and texture
– Line and compensation
– Light and lighting
– Types of display and display settings
• Where to display
– Exterior of the store
– Display window construction
– Store interior

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 VM Information Requirements

• Successful display
– Mannequins
– Alternatives to the Mannequin
– Dressing the three dimensional form
– Fixture
– Visual merchandising dressing fixtures
– Modular fixtures
– Modular fixtures and systems on store planning
– Furniture as props
• Visual merchandising and display techniques

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 VM Information Sources

• Visual Merchandising and display techniques

– Attention-getting devices
– Colour plates
– Familiar symbols
– Making and proscenia
– Sale ideas
– Fashion accessories
– Graphics and signage

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 VM Information Requirements

• Visual Merchandise and Planning

– Visual merchandise planning
– Setting up a display shop
– Store planning and design
– Visual merchandising and the changing face of retail
• Related areas of visual merchandising and display
– Point-of-purchase display
– Exhibit and trade show design – industrial display
– Fashion shows
– Trade organisations and sources
– Career opportunities in visual merchandising

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 RCM and Information Sources
By KEIC

Information Requirements Analysis

•Accounting and control
•Brands V/S private label
•Buying
•Consumer behaviour
•Customer service
•Competitive environment
•Economics
•Finance
Source: Retail books from KEIC resources

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 RCM and Information Sources
By KEIC

Information Requirements Analysis

•Format
•Future
•Human resources organisation
•Information system
•Intellectual property
•International scenario
•Legal and ethical issues
•Location

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 RCM and Information Sources
By KEIC

Information Requirements Analysis

•Marketing/advertising
•Merchandising
•Online retailing and e-Tailing
•Operations
•Planning
•Point of purchase (P-O-P)
•Practice
•Pricing

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 RCM and Information Sources
By KEIC

Information Requirements Analysis

•Personal selling -Promotion
•Retail research
•Segmentation -Services
•Space management, store planning, design layout
•Strategies
•Supply chain management
•Trends
•Visual merchandising and display

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 RCM and Information Sources
By KEIC

Consumer demographic
•Smaller household
•Two-income household
•Migration to suburban area
•Age mix communities
•An older population
•Increasing mobility
•Growth of subcultures and minorities
•Diverse household roles
•Rise in single parent household
•Widening income group
•Mood of consumer

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 RCM and Information Sources
By KEIC

Retail Segment
Organised V/S Unorganised
Branded V/S Generic or Local
Market size
Market growth rate
Production
Per capital consumption

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 RCM and Information Sources
By KEIC

Retail SectorTotal Consumer Spend : Rs. 20,00,000 cr ($ 445 bn)

Retail : Rs. 12,00,000 cr ($ 270 billion) double digit growth expected
Organised Retail : Rs. 55,000 cr ($ 12.4 bn) at current prices 40%+ annual growth expected
Scope for Organised Retail : Rs. 2,00,000 cr ($ 45 bn) by 2010.
Av. Salaries hike of 15+ per cent : there will be lot more consumption.
Leading retailers sales' growth : 50-100% in 2005-06

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 RCM and Information Sources
By KEIC
Retail Format
• Supermarket – Apana Bazaar, Food Bazaar
• Specialty Store – Bata, Planet M
• Department Store – Shopper’s Stop
• The Plaza – GFountain Plaza, Chennai
• The Mall – Corssroads, Mumbai
• The Emporium – The Bombay Dyeing
• The Bazaar – Big Bazaar
• Stop-over – In&Out of BPCL
• Single price denomination – Dollar Store, USA
• Kiosk – Pepsi fountain
Source: Retail Management by Gibson
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 RCM and Information Sources
By KEIC

Retail Segment – Product categorization

Super Premium
Premium
Medium
Economy
Low
Extremely low

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 RCM and Information Sources
By KEIC

Responsible growth factors for Retail

1. Scalable and profitable Retail models are available
in the country
2. Rapid evolution of New-Age Young Indian consumers
3. Retail space no longer a constraint
4. India on the radar of global retailer
5. Suppliers/brands willing to partner with retailers

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 RCM and Information Sources
By KEIC

Retail Segment
Apparel retailing
• Big Bazaar
• Pantaloon
• Vishal Megha Mart
• Westside

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 RCM and Information Sources
By KEIC

Retail Segment
Jewellery
• Titan Industries Ltd. (Tanishq)
• Gili
• OyzterBay
• Carbon
• Nakshatra
• Enchante
• InterGold

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 RCM and Information Sources
By KEIC

Retail Segment
Timewear
• Titan

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 RCM and Information Sources
By KEIC

Retail Segment
Footwear
• Royal Sporting House
• Sports Station
• Planet Sports
• Nike
• Reebok
• Adidas
• Woodland

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 RCM and Information Sources
By KEIC

Retail Segment
Footwear
• Bata
• Puma
• Fila
• Converse
• Action

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 RCM and Information Sources
By KEIC

Retail Segment
Health and Beauty Care Services
• Shahnaz Hussain
• VLCC
• Lakme Beauty Salons
• Personal point
• Body Care
• Kaya Skin care

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 RCM and Information Sources
By KEIC

Retail Segment
Health and Beauty Care Products
• 98.4
• Global Healthline
• Guardian Lifecare
• Health & Glow
• CSR
• Trust
• Pill and Power
• Medicine Shoppe

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 RCM and Information Sources
By KEIC

Retail Segment
Health and Beauty Care Products
• Lifespring
• Tango
• Himalaya Drug Company
• Apollo Pharmacies
• Planet Health

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 RCM and Information Sources
By KEIC

Retail Segment
Consumer Durables (Covers Mobile)
• Sony
• Philips
• LG
• Samsung
• Electrolux
• Nokia – Reliance - Tata
• Big Bazaar
• Star India
• Raymond
• Provogue
• Viveks
• Woolworths

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 RCM and Information Sources
By KEIC

Retail Segment
Food & Grocery
Supermarket
-Food Bazaar
-Nilgiri’s
-Sabka Bazar

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 RCM and Information Sources
By KEIC

Retail Segment
Food & Grocery
Hypermarket
-Big Bazaar
-Giant (Spencer’s)
-Star India Bazaar

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 RCM and Information Sources
By KEIC

Retail Segment
Food & Grocery
Discount Supermarket
-Subhiksha
-Margin Free

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 RCM and Information Sources
By KEIC

Retail Segment
Catering Services
• McDonald
• Pizza Hut
• US Pizza
• Barista
• Café Coffee Day

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 RCM and Information Sources
By KEIC

Retail Segment
Book Retailing
Crossword
Oxford
Landmark
Shop-in-shops

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 RCM and Information Sources
By KEIC

Retail Segment
Music and Entertainment
Music World
PVR
Inox
Fun Republic

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 RCM and Information Sources
By KEIC

Retail Segment
Future Players
Reliance
Wal-Mart
250-Malls in coming two years

Source: DNA March 25th 2006

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 RCM and Information Sources
By KEIC

Information Sources
Newspaper
Periodical
Data
Database

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 RCM and Information Sources
By KEIC

Indian Periodical (Newspaper)

•Business Line (Catalyst)
•Business Standard (Strategist)
•The Economic Times (Brand Equity)
•The Financial Express
•DNA Daily (Advertising)

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 RCM and Information Sources
By KEIC

Indian Periodical
•Advertising Express
•Asian Photography
•Better Photography
Brand Reporter
•Business India
•Business Today
•Business World
•Consumer Voice
•Facts for You

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 RCM and Information Sources
By KEIC

Indian Periodical
•Franchise
•ICFAI Case Portfolio
•Images of Business of Fashion
•Images Retail
•Impact
•India Today
•Insight
•Marketing Master
•Outdoor
•Outdoor Today

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 RCM and Information Sources
By KEIC

Indian Periodical
•Indian Journal of Retailing
•Outlook
•Pitch
•P-O-P
•Retail Biz
•Reserve Bank of India Bulletin
•Sarvekshana
•Strategic Marketing
•Times of India Photography
•USP Age
•Visual Merchandising and Retail Design
•The Week

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 RCM and Information Sources
By KEIC

Data Source
•Ministry of Statistics and Programme Implementation: http://mospi.nic.in/
•Central Statistical Organisation (CSO): http://mospi.nic.in/cso_test1.htm
•National Sample Survey Organisation (NSSO): http://mospi.nic.in/nsso_test1.htm
•Reserve Bank of India: http://www.rbi.org.in/home.aspx
•Planning Commission: http://planningcommission.nic.in/
•National Council for Applied Economic Research: http://www.ncaer.org/
•Indian market demographic reprot 1998
•Census of India: http://www.censusindia.net/

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 RCM and Information Sources
By KEIC

Data Source
•Centre for Monitoring Indian Economy (CMIE)
•Indiastat.com
• ISI Emerging Markets
•KSA Technopak: http://www.ksa-technopak.com/index.jsp
•KPMG: http://www.in.kpmg.com/about/overview.asp
•FICCI: http://www.ficci.com/
•CII: http://www.ciionline.org/
•AC Neilson ORG MARG: http://www.acnielsen.co.in/home.asp
•TAM: http://www.tamindia.com/tamindia/index.htm
•The Marketing Whitebook
•Market forecast and indicators 1997-2007

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 RCM and Information Sources
By KEIC

Foreign Periodical
•Advertising Age
•Business to Business
•Campaign
•The Economist
•Far Eastern Economic Review
•Fortune International
•Harvard Business Review
•International Journal of Advertising
•Journal of Advertising

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 RCM and Information Sources
By KEIC

Foreign Periodical
•Journal Consumer Bebaviour
•Journal of Consumer Psychology
•Journal of Consumer Research
•Journal of Interactive Marketing
•Journal of Marketing
•Journal of Marketing Research
•Journal or Retailing
Journal of Advertising Research
Journal of Brand Management
Ebsco Database
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 RCM and Information Sources
By KEIC

On-Line Publication:
Advertising Age: http://www.adage.com/ads/interstitial_1.html
Catalog Age: http://multichannelmerchant.com/
Chain Store Age: http://www.chainstoreage.com/
Consumer Digest Online: http://www.consumersdigest.com/
Convenience Store News: http://www.csnews.com/csn/index.jsp
Direct: http://www.directmag.com/
Discount Store News: http://www.dsnretailingtoday.com/
Drug Store news: http://www.drugstorenews.com/
E-commerce News: http://www.drugstorenews.com/

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 RCM and Information Sources
By KEIC

On-Line Publication:
Progressive Grocer and Supermarket Business
http://www.progressivegrocer.com/progressivegrocer/index.jsp
Promo: http://www.promomagazine.com/
Restaurant Business: http://www.restaurantbiz.com/
Shopping Centers Today: http://www.icsc.org/
Stores: www.stores.org/

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 RCM and Information Sources
By KEIC

Research Companies
America’s Research Group
Burke Customer Satisfaction Association
Dun & Brandstreet
Environsell Shopping Behaviour Research
Gallup Organisation
GE Information Services
Information Resources Inc.
Info USA
AC Neilson
Yonkelovich Partners

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 RCM and Information Sources
By KEIC

Association
Retail Association of India: www.retailersassociationofindia.org
National Retail Foundation – www.nrf.com
Point-of-Purchase Advertising Institute – www.popai.com
Direct Marketing Association: www.the-dma.org
Direct Selling Association: www.dsa.org

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 RCM and Information Sources
By KEIC

Thank You

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