USING VIDEO TO YOUR

ADVANTAGE
Incorporating more to your blogging experience
As Presented to BlogCon Indy
Sponsored by FreedomWoks
By: Josh Gillespie
www.HoosierAccess.com
 HOW IS VIDEO BEING USED?
• Citizen Journalism
• #undercovercrunchy
• #dontgo
• Blogger interviews
• Attending rallies

(Video by Hostage Hoosier &

found at HoosierAccess.com)

(http://hoosieraccess.com/2010/10/04/hostagehoosier-goes-national/)
 HOW IS VIDEO BEING USED?
• “Gotcha” Moments
• Planned Parenthood
• George Allen
• Bob Etheridge

(http://www.youtube.com/watch?v=_oqIP9yagkQ)
 HOW IS VIDEO BEING USED?
• Informative/Issue based
• Video blogging
• Steven Crowder
• AlfonZo Rachel’s ZoNation
• “Amateur” Campaign Ads
• Pro-Obama Hillary 1984 ad
• Ben Howe Videos

(Video by Ben Howe - http://benhoweblog.wordpress.com/2010/10/05/the-socialist/)

 CAN ANYONE DO THIS? YES!!
• All you need is one of three things:

• Cellphone with a camera

• Flip Cam

• Camcorder
The Must Have - a YouTube Account
THE 10 MINUTE GOOGLE VIDEO
Google’s “Make your own search story”

http://www.youtube.com/user/SearchStories
 EDITING
• What can you use?

• Windows Live “Movie Maker”

- For a basic, easy to produce video
• iMovie for Mac/iPhone
- For something with a little more production value
• Final Cut Pro
- If you plan on being the George Lucas of political videos
 CONCLUSION
• Adding video capabilities is a great way to

• Create and establish a message

• Establish a memorable narrative

• Exploit a gaffe
 WHERE CAN YOU FIND ME?
• josh@joshgillespie.net
• Twitter.com/joshgillespie
• Facebook.com/joshgillespie
• Youtube.com/thejoshgillespie
• Youtube.com/hoosieraccess
• Linkedin.com/joshuagillespie
• Joshgillespie.tumblr.com

You can also find this presentation at http://www.scribd.com/josh_gillespie_4