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  • QUESTIONNAIRE

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    Anuj Khadria
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    11 views1 page

    QUESTIONNAIRE

    Uploaded by

    Anuj Khadria

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    QUESTIONNAIRE

    The following are the questions under the topic IMPACT OF THE CELEBRITIES ON THE PRODUCT
    THAT THEY ENDORSE-IT'S PROFITABILITY AND BRAND IMAGE OF THE COMPANY.

    1. WHY DO YOU WANT TO ENDORSE A PRODUCT IN THE FIRST PLACE?

    2. ON WHAT BASIS DO YOU DECIDE WHICH PRODUCT YOU WOULD WANT TO ENDORSE?

    3. BEING A CELEBRITY, HOW DO YOU THINK YOU HAVE AN EFFECT ON THE PRODUCT?

    4. WHAT IMPACT DOES A CELEBRITY HAVE ON THE PROFITABILITY OF THE PRODUCT?

    5. WHAT IMPACT DOES A CELEBRITY HAVE ON THE BRAND IMAGE OF THE COMPANY?

    6. DO YO BELIEVE IN THE PRODUCT THAT YOU ENDORSE?

    7. DO YOU THINK THAT EVEN AN AVERAGE PRODUCT CAN BE SUCCESSFUL IN THE MARKET IF IT IS
    BACKED UP BY A STRONG CELEBRITY?

    8. WHAT ARE YOUR COMMENTS ON THE STATEMENT "TODAYS ENDORSEMENTS ARE MORE
    MISLEADING THEN BEING INFORMATIONAL"?

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