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Alcatel-Lucent Instant Zone

R e l e as e 2 . 5

The Alcatel-Lucent Instant Zone (IZO) is an application that enables mobile service providers to address hyper-
market segmentation by creating attractive tariff packages based on the location of the subscriber. The Alcatel-
Lucent IZO is a key software component within the Alcatel-Lucent Convergent Payment solution. Alcatel-Lucent
Convergent Payment is an industry-leading, highly configurable and proven solution with deployments by
210 service providers supporting more than 400 million subscribers worldwide.

The Alcatel-Lucent Instant Zone (IZO) • Home zones – targeting consumer


allows mobile service providers to define segments
key zones, such as home zones, regional • Office zones – focusing on corporate
zones and yield zones, to support a or small-to-medium business segments
greater diversity of price plans for • Campus zones – addressing univer-
current and future subscribers. For sity students
example, when a mobile subscriber is
• Special events zones – supporting
within their home zone, the service
zones created around stadiums,
provider may choose to apply a different
concert halls and festivals
rate, which translates to a fee equal
to or better than their fixed-line rate • Tourist zones – targeting the discre-
for the month; when the subscriber tionary income of roaming prepaid
is outside their designated zones, Subscriber Identity Module (SIM) users
the standard price plan would apply. • Commercial zones – combining mobile
Similarly office zones can be proposed “value-call” concepts with enterprise
to enterprises; as enterprises may have marketing partners such as coffee
multiple office locations, they may want shops and associated loyalty programs
to have multiple zones defined as the • Yield zones – enabling dynamic yield
office zone for their employees. management based on local network
conditions, with attractive tariffs at
The Alcatel-Lucent IZO allows service off-peaks for encouraging calls
providers to support defined zones
for both voice and data services and to The definition of zones with specialized
support multiple zones per subscriber. tariff structures has demonstrated the
Some examples of zones that could be ability to increase service usage, reduce
offered are: churn and even acquire subscribers
• Regional zones – supporting special- from fixed-line providers.
ized tariffs for regions where fixed
line penetration is low
Features • End-user interaction and provisioning risk is reduced, playful offers with
¬ Self care application programming attractive tariffs help reduce churn,
• Home zone and Group zone interface (AP)I (subscriber-specific gain new subscribers and increase
¬ Define one or more subscriber zone provisioning and location/ consumption
specific zones for consumers, discount inquiry) available for self • Simultaneously addresses consumer
families and enterprises care channels home zones, enterprise office zones,
¬ Apply discounted when calls are ¬ USSD self-care channel integrated and campus zones for universities
performed from these subscriber in Alcatel-Lucent Instant Conver- • Simplifies subscriber-zone process
specific zones gent Charging Suite calculation with pre-integrated
¬ Allow multiple zones per subscriber ¬ Service provider administrators Geographic Information System
• Regional zone can create, modify or delete zones (GIS) by entering subscriber’s
using a web-based Graphical User physical address
¬ Define geographical zones for
all subscribers Interface (GUI) or using batch files • Allows end-user query on present
¬ Database can be extended to add zone location
¬ Apply discounted tariffs when
calls are performed from these parameters for zone definition • Simultaneously supports both
geographical zones and to improve zone accuracy prepaid and post-paid subscribers,
¬ Choice of algorithms available to eliminating the need to have sepa-
• Preferred zone
calculate the actual definition of rate support infrastructures
¬ Associate one or more pre-defined
the zones • Offers open APIs for ease of integra-
regional zones to specific subscribers
• Open APIs tion into existing service provider
¬ Apply discounted tariffs when environment
calls are performed from these ¬ Ease of integration with third-party
information technology (IT) and • Delivers flexibility to support a
geographical zones
network elements using open inter­ number of different connectors
¬ Allow multiple zones per subscriber to third-party elements:
faces based on XML and Simple
• Yield zone Object Access Protocol (SOAP) ¬ Real-Time Charging/Call Control
¬ Discount is based on the traffic in • High availability system, for real-time location-
the zone, periodically calculated based charging
¬ High availability solution offering
using current traffic data and ¬ Home Location Register (HLR), for
active-standby configurations
historical data retrieving the end-user location,
¬ Geographical diversity to support
¬ Discount information can be e.g. when Cell Id is not provided
disaster avoidance and disaster
cell-broadcasted in the zone by the network or in case of called
recovery programs
(configurable option) or can be location option
requested by individual subscribers • Extensive usage records
¬ Network Topology Data Base, for
using Unstructured Supplementary ¬ Generation of call detail records
keeping the cell database of the
Service Data (USSD) (CDRs)/event data records (EDRs)
Alcatel-Lucent IZO up-to-date
¬ Subscribers are notified of the in operator configurable formats
(ASN.1) ¬ Short Message Service Cell Broad-
discount by flash Short Message cast system (SMS CB), for the yield
Service (SMS) when they launch zone discount information broad-
a call (as ultimate guarantee) Benefits cast option
• Geographic number translation to ¬ Operation and Maintenance Center
implement a pseudo fixed/long dis- • Encourages subscribers to substitute
mobile services for fixed services (OMC), for collecting cell load
tance call with tariff differentiation indicators for yield zone
based on called-number geographi- • Defines unique rates based on the
zones associated with the given ¬ Geographic Information System
cal zone
subscriber (GIS), for enabling zone calculation
• Hyper-segmentation from physical address
¬ Apply unique tariffs for voice as • Defines geographically discounted
calls for all subscribers ¬ Operations Support System/Business
well as data Support System (OSS/BSS), e.g. for
¬ Several zone types can be defined • Allows tariffs dynamically depen-
customer care or customer self
to create new commercial packages dent on current load in yield zones
provisioning
such as event zone or campus zone defined as individual cells or groups
of cells: peaks and off-peaks are effi- • Ability to easily support the expansion
• No modification of the handset and evolution of the network
ciently tracked, network utilization
required
is optimized, congestion
• Simultaneous support of 2G, 3G,
and 4G mobile networks

2 Alcatel-Lucent Instant Zone | Release 2.5 | Data Sheet


Flexible architecture The Zone Manager is pre-integrated with operator network topology database
the Alcatel-Lucent Instant Convergent thanks to a file interface. In addition,
The Alcatel-Lucent IZO is a highly Charging (ICC) Suite for on-line charging the Zone Manager has the ability to
flexible application with a set of open cases and with Alcatel-Lucent Service query the HLR to refresh the current
APIs that allow easy integration into Interaction Gateway Real-Time Call location of the subscriber and use
a service provider environment. The Control (SIG RTCC) for off-line charging network information such as Mobile
Alcatel-Lucent IZO consists of two main cases. When integrated with a third- Station ISDN number (MSISDN) and cell
software components: the Zone Manager party on-line charging system or call/ identity to request the real-time zone
and the Zone Generator (optional). session control system, the Zone Manager calculation to be completed by the
can be triggered either by its real-time Zone Generator. The result is compared
Zone Manager XML API or thanks to Alcatel-Lucent to the defined zones associated with a
The Zone Manager contains the SIG RTCC which can act as a proxy given subscriber.
definitions of all zones, cells and between the network and third-party
subscribers. To apply the correct tariff on-line charging system. For Yield Zone purposes, the Zone
plan, the zone definition information Manager also interfaces with the OMC-R
can be provided by the Alcatel-Lucent The Zone Manager is triggered by to upload cell load data (pre-integrated
IZO in real-time: receiving requests from these systems with the Alcatel-Lucent 9159 Network
• Either to an on-line charging system and then responds in real time with Performance Optimizer of the Alcatel-
(in prepaid/post-paid on-line the appropriate information for rating, Lucent Operation and Maintenance
charging cases) depending on the particular zone Center – Radio [OMC-R] solution)
• Or to a call/session control system where the calling party is (or possibly and with the Cell Broadcast system
(in post-paid off-line charging cases) the called party). to advertise Yield Zone discounts
which enriches the network CDR (pre-integrated with the Microsoft
with zoning information that can If needed, the Zone Manager cell and Content Management Server [MCMS]
be used by billing zone data can be synchronized from the Cell Broadcast solution from Intersec).

Figure 1. Instant Zone Architecture

Open interface.
OSS/BSS systems (configuration, provisioning, Pre-integrated by
Optional customer care, self care (Web, USSD, IVR, ...) ALU ICC (provisioning high
(feeds level API, customer care
cells and and self-care channels)
zones in XML/HTTP(s) or SOAP
IZO DB)

Optional
(queried
when A or Topology DB CSV/FTP Zone Zone
manager generator SOAP GIS
B location
is missing) (optional)
HLR MAP

Cells Open interface. Optional


Required OMC-R CSV/FTP Zones Pre-integrated (used for
for Yield Users GUIs with third- postal
Zone (feeds
SMS CB XML/HTTP(s) party GIS address
cells load
system conversion)
in IZO DB)
Instant Zone (IZO)
Optional Open interfaces.
(used to Pre-integrated
IT platform
broadcast with ALU and
discounts third-party GMLC,
to users) HLR, OMC and Open interface.
SMS-CB XML/HTTP(s) Pre-integrated by ALU ICC
and SIG real time call control

Prepaid and Call/session control and charging system


postpaid (ALU ICC, SIG RTCC or third-party system)

GSM/UMTS, CDMA, IWS, WiMAX

Alcatel-Lucent Instant Zone | Release 2.5 | Data Sheet 3


Zone Generator Easy integration in network • Alcatel-Lucent Service Interaction
The Zone Generator is an optional and OSS/BSS environment Gateway (SIG)
functional entity which can perform Thanks to the open APIs (XML and SOAP) ¬ A multi-purpose highly program-
the zone definitions (links between and the multiple integration schemes mable call/session control module
cells and zones) that are used by the offered by Zone Manager and Zone which can be used for Alcatel-Lucent
Zone Manager. This function can Generator, the Alcatel-Lucent IZO can IZO integration in off-line charging
be used: easily be integrated with both network models or as a proxy to third-party
• On-line (the links between cells and and OSS/BSS elements. This capability on-line charging systems
zones is determined in real-time allows the Alcatel-Lucent IZO to: • Alcatel-Lucent 9159 Network Perfor-
when the Alcatel-Lucent IZO is • Simultaneously support multiple mance Optimizer (NPO), part of the
queried, according to current net- networks, including Global System Alcatel-Lucent OMC-R solution
work topology) for Mobile Communications (GSM), ¬ A powerful performance
• Off-line (the links are created at CDMA, General Packet Radio Service management system used by
zone creation time in the Alcatel- (GPRS) and Universal Mobile Tele- the Alcatel-Lucent IZO to upload
Lucent IZO database) — only communications System (UMTS) cell load information
available using XML provisioning • Fulfill all OSS/BSS needs (provisioning,
API in current release customer care, self-care) Technical Specifications
To enhance the degree of accuracy The Alcatel-Lucent IZO also provides
Standards-based platform
when calculating the individual zones, a web-based GUI for service provider
• Latest IT hardware
the Zone Generator uses network administrators to allow the operator to
• Solaris™ or Linux® operating system
parameters such as cell identity, latitude supply any data required by the Alcatel-
and longitude of the Base Transceiver Lucent IZO (cells, zones, subscribers). Supported protocols and interfaces
Station (BTS), radius of the cell, and • Internal Protocols: Distributed Processing
angles of transmission. In addition, The Alcatel-Lucent IZO can be deployed Environment (DPE)
a plug-in module facilitates integra- as a standalone product, leveraging • APIs
tion with a third-party GIS. This GIS its open APIs for deployments in third- ¬ XML/HTTP
pre-integration with the Zone Genera- party component environments, or can ¬ SOAP
tor enables the mobile service provider, be delivered pre-integrated with the ¬ File (csv)
when provisioning subscriber specific end-to-end Alcatel-Lucent Convergent ¬ MAP
zones, to benefit from a cell identity Payment solution, including the • Administration: Alcatel-Lucent IZO GUI
process calculation simply by entering Alcatel-Lucent ICC Suite.
a physical address (street, ZIP code or
postal code, and city). Pre-integrated
Alcatel-Lucent products
It is important to note that the • Alcatel-Lucent Instant Convergent
Alcatel-Lucent IZO can be proposed Charging Suite (ICC)
without the Zone Generator. In this
¬ A complete, end-to-end convergent
case, the links between cells and zones
payment solution that supports
must be explicitly provided at provi-
real-time rating, charging and
sioning time, typically in the network
billing for wire line, wireless, data
topology files that could be generated
and video (quadruple-play) and
by a third-party zone generator.
associated value-added services for
prepaid and post-paid subscribers

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are trademarks of Alcatel-Lucent. All other trademarks are the property of their respective owners.
The information presented is subject to change without notice. Alcatel-Lucent assumes no responsibility
for inaccuracies contained herein. Copyright © 2010 Alcatel-Lucent. All rights reserved.
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