Paradise Tours Business Plan

Group Members
 Bilal Habib 02093054

 M.Usman 02093055

 Azib Javed 02093143

 Furqan Azeem 02093052

 Akif Abbas 02093039

 Introduction
Company Name
“Paradise Tours”

Address
“Kalma Tower”

Logo

Slogan

“Feel The Heaven”

 Vision & Mission Statement
Vision
Mission
 Memorable experiences
Facility Provides Fun And
 Raise the profile
Entertainment
 Attract investment
Motivation
 Economic Development
Building Economic Value
 Hierarchy of PARADISE TOURS
GENERAL
MANAGER

FINANCE MARKETING Transport HR

MANAGER MANAGER MANAGER MANAGER

Guides &
Transporters drivers
Management:

General Manager: Bilal Habib

Marketing Manager: M. Usman

HR Manager: Azib Javed

Finance manager: Furqan Azeem

Transport ManagerAkif Abbas

Business Cards of Managers
 Market Opportunity

Innovation

New Entrance

Reasonable

Variety of tours

Unique services During the journey

Creative Environment

Explore The new Edge of Nature

Swot
Strengths:

1. Service quality

2. Our management and controls

3. Relationship with our Transporters.

4. Large and growing consumer base.

5. Experience and understanding of the Tourism

industry.
Weakness:

There is no use of direct marketing

Cultural differences

Our brand loyalty is very weak because we are quite

new in the market

Opportunities:

We can increase the product line

More innovations in the tour’s sites

We can also enter in the new market segment

We shall also open our own shop to increase our

market share
Threats:

We have the threat of new entrants in the similar

market segment
The political instability in the country can results into

the big loss for the services of the company.

Cost and effectiveness of marketing to youngsters.
 Concept of Business
Competitive Edge:
Full security

Variety of tours

Refreshment during the tour

Best hotels for stay

Provide a guide

Arrange tours like as fun

Competitor’s Analysis:

Our main competitors in the Punjab sightseeing

industry are:
Sakuf travel and tours Lahore.
Vista tours Lahore.
Jasmine Tours.
Pearls tours
Sitara travels consultants private limited.
 The Problem
Minimum Number of Companies in tourism industry

Many of the people want to go away from their house

but ...........

Solution
we are arranging different site tours at lower price.
Visitors can save time and money as well
 FINANCIAL PLAN:

Financial feasibility

Investment

Growth expectations
Start up Cost

Initial Investment

Cash Reserves
Sources & use of funds:

Paradise tours require (500000) to launch successfully.

We will risen this capital through personal

investments
Operations
Sale tickets

Booking of Transporters (Buses , Guides ,)

Arrange stalls (Universities , Colleges , Schools)

Site Selection
Risk Evaluation

With any new venture, there is risk

involved.  The success of our project
hinges on the strength of acceptance of
our new tours and buses.  After year
one, we expect a lot of competition in
the form of the established tour
operators banding together against us.
 Marketing Plan
Market research

Target market selection

Market Segmentation

Advertising

Promotion
Positioning

“Explore something new”

Slogan:

“Feel the Heaven”

logo:
 Advertisement
We are offering two days
tour in Muree & Burban .

Paradise tours offers

Tour to hill station only
In Rs.2500

On April 4 2011
Five forces model