Executive summary

The business consultancy report revolves around the critical understanding about why the purpose and
role of management consultancy. This begins with the proper profile of the company named as Parle
agro, the position of the company, market value, change the market which followed by giving valuable
and effective solution and expiation of the challenges currently faced by the company. Many factors
discuss in this report such as strength, weakness, opportunities and threats. The growth and the
challenges faced by the company are indentified and discussed briefly in this report. The strategy to
solve this challenges and threats are discussed briefly and the plans to execute this strategy are defined
in detail. The result after using the strategy are analyzed and assessed.

The report is finally concluded with the summarizations of issue faced by the company and the plant to
resolve them.

Introduction.

Parle agro is Indian base beverage industries and has lots of brands under it. they were first the first
industries to introduce the fruit drinks in a tetra packaging and pet bottles.