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  • Guidelines For Campaign Planning

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    Ainazgar
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    Guidelines for Campaign Planning the Structure of the presentation 1. Understanding the History of the Brand 2. Understanding Trends 3. Understanding Trends 4. Competition Analysis 5. Substitute Analysis 6. Macro Analysis comprising of market dynamics, Industry Dynamics and Government Policies and Procedures 7. Situation Analysis 9. Objective Setting 12. Task Definition 13. Segmenting 14. Targeting 15. Positioning 16. Planning the Desired Response 17. The Communication Strategy 18. The Creative Strategy 19. The Media Strategy Points to be followed: 1. Role Play the presentation as an Agency Pitching for an Account 2. Use information from all possible sources to build the quality of your presentation

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    Guidelines for Campaign Planning

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    Guidelines for Campaign Planning the Structure of the presentation 1. Understanding the History of the Brand 2. Understanding Trends 3. Understanding Trends 4. Competition Analysis 5. Substitute Analysis 6. Macro Analysis comprising of market dynamics, Industry Dynamics and Government Policies and Procedures 7. Situation Analysis 9. Objective Setting 12. Task Definition 13. Segmenting 14. Targeting 15. Positioning 16. Planning the Desired Response 17. The Communication Strategy 18. The Creative Strategy 19. The Media Strategy Points to be followed: 1. Role Play the presentation as an Agency Pitching for an Account 2. Use information from all possible sources to build the quality of your presentation

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views2 pages

    Guidelines For Campaign Planning

    Uploaded by

    Ainazgar
    Guidelines for Campaign Planning the Structure of the presentation 1. Understanding the History of the Brand 2. Understanding Trends 3. Understanding Trends 4. Competition Analysis 5. Substitute Analysis 6. Macro Analysis comprising of market dynamics, Industry Dynamics and Government Policies and Procedures 7. Situation Analysis 9. Objective Setting 12. Task Definition 13. Segmenting 14. Targeting 15. Positioning 16. Planning the Desired Response 17. The Communication Strategy 18. The Creative Strategy 19. The Media Strategy Points to be followed: 1. Role Play the presentation as an Agency Pitching for an Account 2. Use information from all possible sources to build the quality of your presentation

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Guidelines for Campaign Planning

    The Structure of the Presentation

    1. Understanding the History of the Brand

    2. Understanding the History of the Category

    3. Understanding Trends

    4. Competition Analysis

    5. Substitute Analysis

    6. Micro Analysis comprising of Market Dynamics, Industry Dynamics and Government


    Policies and Procedures

    7. Macro Analysis comprising of Political, Economic, Social and Technological parameters

    8. Situation Analysis

    9. Synopsis

    10. Problem Definition

    11. Objective Setting

    12. Task Definition

    13. Segmenting

    14. Targeting

    15. Positioning

    16. Planning the Desired Response

    17. The Communication Strategy

    18. The Creative Strategy

    19. The Media Strategy

    Points to be followed:
    1. Role Play the presentation as an Agency Pitching for an Account

    2. Please follow the above fields for the Presentation Structure

    3. If certain sections are not relevant to your presentation, omit them but justify

    4. Use information from all possible sources to build the quality of your presentation
    5. You may only give a Concept Note for Creative

    6. You may only give a suggestion for the Media Direction

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