look at a few more examples, to see if there are any general conventions, or precedents set by other short films' posters.
The film in which the first poster advertises, Idle
Hands, is a black comedy about curiosity getting the better of the protagonist. I like the simplicity of the poster; the focus is clearly on the hands, and while there is a mug ring on a wooden textured background, it does not particularly draw attention. This inspires a feeling of intrigue within the viewer.
The second poster is for a short film called the
Shepherd's Children. The film is about a mother whose family has been ruined by heroin addiction. Again, it is very simple, and does not give away anything.
What seems to be a similarity between all of the
posters I have deconstructed (these two and Pawns of the King) is a certain air of ambiguity. I think this is because they are short films, made for an audience who appreciate art over sensationalism, and therefore are not required to be covered in explosions or attractive people because
The other thing I have noticed is a certain air of
ambiguity; whereas Hollywood titles are sold to audiences paying to see one specific film, it is common for a lot of short films to be shown at festivals, before feature films in the cinema, or even on the internet. This being so, the audience is not going to feel robbed if the film isn't what they expected, allowing promoters to use more ambiguous, less forcefully informative posters.