Professional Documents
Culture Documents
Strategic Analysis
Strategic Analysis
Introduction
for its luxury saloons and sports cars, market segments where it
has been since the 1930’s. The company was independent until it
Group of Ford to Aston Martin, Volvo and Lincoln. Land Rover was
2006, Jaguar passed Ford in car sales in 2007 became the first
models.
Mission
``Create and build beautiful fast cars, Cars that bring the
Vision
long term, since the relationship with our customers does not
starts.
Objectives
Pest analysis
added value and reduce time spent waiting for another process to
end 1990
technical/engineering merits
• Threat of Substitutes
acquisitions
• Competitive Rivalry:
SWOT Analysis
Strengths:
• Quality/culture identity
• Image of luxury
Weaknesses:
• Engineering/R&D disadvantage
Strategic Analysis 8
• UNION problems
• No economies of scale
Opportunities:
• Economic growth
Threats:
• US legislation
• Environmental pressures
Strategic Analysis 9
Future Implementation
all)
• Consolidate in US and UK
Porter’s Model
Strategic Analysis 10
planning.
productivity.
of paper.
results.
• Have respect for your partners and suppliers and treat them
data.
Strategic Analysis 12
Implementation (present)
engine with 2.2 liter turbo for the X-Type. first units arrived
per hour. Both the new engine as the current 2.2D and 2.0D meet
acceleration of the new X-Type 2.2D are among the best in its
vehicle market and reflects the growing demand for luxury diesel
models. This power unit has been developed by the joint venture
impress the Chief. "Being good" because they feel that their
are models of how do things and some experts who are responsible
individuals learn what works and what does not. They document
the results of all the designs, which all staff have access and
Core competencies
indispensable element.
time was planning a car that was going to use within 24 hours,
many could say. Its central section was pressed steel monologue
were behind a glass cover and a large air intake at the center
position.
1996).
resellers.
activities hidden.
dealers.
Financial analysis
thanks to strong demand for its Jaguar and Land Rover brands,
Jaguar and Land Rover, Tata has bought from Ford in 2008,
Conclusion
years of the Jaguar name, the brand confirmed its presence this
References
331-341.
509-533.
119-142.
Strategic Analysis 21
journal, 7: 347-359.
Science, 7: 477-492.
MIT Press.
Downes, L., & Mui, C. 1997. Unleashing the killer app: Digital
School Press.
Clark, D., & Strecker, W. D. 1980. Comments on "The case for the
Press.
405.