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  • BUS103 Discussion Notes

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    Aakash Patel
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    Quality is generally more impressive than convenience as a positioning strategy. Providing high quality products or services shows customers that a company prioritizes excellence. While convenience appeals to customers' desires for ease, quality suggests that greater care and expertise goes into a company's offerings. Positioning based on quality can help build stronger customer loyalty and trust over time.

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    BUS103 discussion notes

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    Quality is generally more impressive than convenience as a positioning strategy. Providing high quality products or services shows customers that a company prioritizes excellence. While convenience appeals to customers' desires for ease, quality suggests that greater care and expertise goes into a company's offerings. Positioning based on quality can help build stronger customer loyalty and trust over time.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    11 views1 page

    BUS103 Discussion Notes

    Uploaded by

    Aakash Patel
    Quality is generally more impressive than convenience as a positioning strategy. Providing high quality products or services shows customers that a company prioritizes excellence. While convenience appeals to customers' desires for ease, quality suggests that greater care and expertise goes into a company's offerings. Positioning based on quality can help build stronger customer loyalty and trust over time.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    10/12/10

    Positioning

    Quality, convenience,
    Which positioning is most impressive? Good quality or convenience?
    Why?

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