7P’S OF TRAVEL INDUSTRY

SERVICE SECTOR IN TRAVEL INDUSTRY

• Tour operators, along with travel agents and ground handling
agents, make up the travel industry, which are traditionally the
main channels of distribution for the tourism industry.

• What is necessary to become a travel agency?

• A travel agency license is necessary to operate as a travel agent

 • A copy of audited accounts and/or financial projection must be
provided with application

• Must prove employees hold IATA certificates

• Must prove that they have paid a bond(usually 4% of projected

income), in order to protect customers in case the agency goes out
of business

• Department of Transport issues the licence if they are satisfied

JOB TITLES OF TRAVEL INDUSTRY

• Travel Agent/Consultant: deals with reservations, information,
customer care

• Receptionists: customer care and administration

• Accounts Clerks: look after the financial side, e.g. bills payable,
bills receivable, accounts, deposits, credit etc.

• It is quite simple to provide customers with information about

flights, ferries etc. It is more complex to provide information
regarding a package.

• Must know detail about package, including resort locality,

amenities, transfers, types of apartments, weather, local customs
etc.

• Information collected over years by experience, familiarisation

with literature and even resort visits

7 P’s
 Product
 Price
 Promotion
 Place
  People
 Physical evidence
 Process
PRODUCT
 Fleet size

 Aircrafts

 International foray

 Currently the kingfisher airline operates the aircrafts like the airbus
A 320, A 319-100 and ATC-72.

 After acquiring the deccan kingfisher has started a new fleet known as
kingfisher red.

 Here we emphasis on the kingfisher airlines.

PRICE
 The price segments that kingfisher targets is the higher income group
as well as the upper middle class background.

 There are a few segments that are majorly for the youth and the high
lifestyle segments.

 Sec A, sec B+ socio economic class mainly in the age group of 25-45
years are the main segments for which there is a specific prices
offered by kingfisher.

 Some of the services offered by kingfisher do emphasis on their

policy to target those segments which are willing to pay for luxury.

PROMOTION
  There are many events and advertisements through which kingfisher
airlines is promoted.

 There are multiple touch points and finer promotional services

working for the promotional activities.

 Loyalty and frequent flyer programs are also carried out.

 Exposure at non-corporate event

 Participation in International Airshows

 Endorsing celebrities like Katrina Kaif and Yana Gupta

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PLACE
 Covers even the toughest terrains in the country, and the services ranges
from Ahmadabad to Agartala and to the major cities such as Delhi,
Bangalore, and Chennai etc.
 The main strategy that kingfisher follows is to target the metro cities or
the tier 1 cities in India
 Online Booking - www.flykingfisher.com
  Online Booking - Yatra.com, MakeMyTrip.com, ezeego1.com
 Credit Cards & Debit Cards Payment
 SMS / Call
 Outlets in every major city and at every airport across the country

PEOPLE
 Backbone for the brand

 Providing a service, rather than selling a product.

 Quality of personal relationships between company and clients becomes

vital.

 New staff needs thorough training and constant monitoring.

 Staffing costs the highest cost

 Recruiting specialist staff time consuming and expensive.

 Strategies and tactics for recruiting, training and safeguarding

relationships.

PHYSICAL EVIDENCE
 Personal valets

 Exclusive lounge space

 Hi! Blitz

 Gourmet cuisine

 world class cabin crew

  5 trendy video- Fun TV; 10 music stations -Kingfisher Radio

PROCESS
• Booking the ticket - online booking or tele-booking or from any of the
kingfisher outlet

• Process is the one which let the customers best of the products

• Steps in process includes

 Goto the travel agency

 Choose the product

 Pay the appropriate fees

 Take the appropriate product

 Avail the facility

 Give the feedback

A mini project on “Travel industry in services marketing “ is

submitted to SRM university
BY,

RAJA MANICKAM

RAGAVAN

RAJESH KHANNA

RAJESH MANICKAM
RAJ KUMAR