Research on Marketing of e-newspaper

on mobile phone in Mumbai.

 OBJECTIVE
The main objective of the marketing of e-
newspaper on mobile phone in Mumbai –
•To find out Mumbai English newspaper reader
study.

•To analysis the customer acceptance for the new

technology (E- newspaper on mobile phone)

•Study the advantages & disadvantages of new

technology.
 Research Design:
Descriptive
Research approach:
Exploratory Research
Sources of Data:
Primary & Secondary
Research Instrument:
Questionnaire to collect primary data
Sampling Method:
Non Probability (Judgment /Purposive)
Sampling Plan:
a) Sampling unit (Target Population)
i. Male and Female
ii. Above 16 years
iii. Newspaper Reader’s
iv. Location Mumbai
a. Sample Size: 100
Age Groups:
i. 16-20 years : 15
ii. 21-25 years : 20
iii. 26-30 years : 25
iv. 31-35 years : 20
v. 35 years & above : 20
Research Method:
Interview person on one to one basis using structured questionnaire
Research Design:
Descriptive
Sources of Data:
Primary
Sampling Plan:
Sample Size: 200
Age Groups:
12-18 years : 52
19-25 years : 64
26-40 years : 44
41 years & above: 40