DEFINITION - MARKETING

 Marketing is the management process responsible

for:-

Identifying
Anticipating
Satisfying customer requirements efficiently &
profitably.
ARRIVING AT A DEFINITION
OF MARKETING

Identifying Customer Needs

Marketing
Anticipating

Supplying Firm’ objectives

 MARKETING MANAGEMENT
 Marketing Management is the art and
science of choosing target markets and
getting, keeping, and growing
customers through creating,
communicating and delivering
superior customer value.