WEEKEND TODAY APRIL 2-3, 2021 6 1S animal mad ould side wn- id its “adopt a Bunny” campaign was no April Fool's joke but a “pre- event promotion” for events this month and apologised for causing “distress” to some animal lovers. “We wanted to raise aware- ness for responsible pet ownership ~ by involving the animal lovers out there,” she said. The campaign Rabbit Society of Singapore (HRSS) and Make Mine Chocolate!, a rabbit welfare group in the United Kingdom. HRSS president Jacelyn Heng urged “sincere adopters” to contact it to assess their suit- ability and not to geta pet rabbit on impulse. And some of the “bunny” prize were sufficiently enough of that. Although teacher Alex Toh, 28, was “a bit disappointed” he was not getting ¢ real rabbit, he had been concerned they were being given awav cneasily “Vddefinitely | had the support of the House Straits Times apologises for gaffe on Twitter SINGAPORE — The pitfalls of confusing one’s corporate ac- count with a personal one came back to haunt an employee of The Straits Times (ST), on Friday. The ST employee had used ST's corporate account to tweet: | “omg. f*** youall. seriously.” It happened at around 12:15pm after the employee had apparently confused his personal account with the company's. The tweet was taken down promptly but, by then, the damage had been done. Hundreds of Twitter users had received and “re-tweeted” the message, causing it to go viral. ‘ST Online social media edi- tor Ng Tze Yong then tweeted: “I'd like to apologise unre- servedly on behalf of our staff member, He mixed up his per- sonal and corporate accounts.” Responding toa query from MediaCorp, Mr Ng said: “It was an honest mistake, a human error, but a serious oversight nonetheless. 1 apologise unre- servedly on behalf of my staff member, and hope that readers accept our apology.” Ironically, STrana story on Feb 26 about a Twitter howler at the Health Promotion Board (HPB). More than 500 people | received the following tweet 'F** you lah, you It was an honest mistake, a human error, but a serious oversight nonetheless. Mr Ng Tze Yong, ST Online social media editor same level as me can don't talk to me like tt?” The government agency later admitted that the tweet was sent by an employee who had mixed up his personal ac- count with HPB's. It apologised and gave the assurance that it would not happen again. Mr Leon Leong, sales and marketing director of social media marketing company, Techsailor, said that such mis- takes happen when the user merges both his personal and company accounts on a single tweeting software. He advised users to separate the accounts and avoid using personal ac- counts at work and that com- panies should rectify the situ- ation quickly with an apology once it appears online, The company should also monitor the social media plat- forms closely to prevent the tweet from circulating further.