S im p le visu a la d :-

T h is is sim p le visu a la d b e ca u se th e ch e e se
ra t a n d tra p is sim p le a n d it d o e s n o t h a ve
A n y co n vo ca tio n a n d it d o e s n o t h a ve a n y
ch a ra cte r sp e a kin g w ith e a ch o th e r a n d it
d o e s n o t H a ve a n y visu a lg ra p h ica le ffe cts. It
h a s a sim p le g ra p h ic vid e o m e ssa g e th a t g e t
th e m e ssa g e D ire ctly to th e a u d ie n ce a n d th is
vid e o is e a sily u n d e rsta n d b y ta rg e t a u d ie n ce .
 co n ce p tu a l
T h e co n ce p t o f th e e n tire a d sta rt fro m th e
m ice stu ck in th e m o u se tra p a n d a fte r
tra p p e d m ice sh o w its “ R a t stre n g th ” a n d in
sa m e d u ra tio n th e p ro d u ct co m e s . so its
sh o w in g th e co n ce p t th e ra t like ch e e se a n d
b e ca u se o f ch e e se its life sa fe , so its sh o w th e
p ro d u ct q u a lity o r p ro d u ct b e n e fits. S o th e
re la tio n b e tw e e n ra t stre n g th a n d ch e e se
sh o w th e p ro d u ct im p o rta n ce .
 Emotional
The emotional part of this video ,when the rat
get stuck in that mouse trap the screen goes
black this black screen start the emotional
part of the video this black screen have a
lots of emotional importance because black is
signifies that the moment of uncertainty .
This is the moment of truth where people are
unaware is the rat dead or alive and this
create a level of anxiety to what the next
part of the video.
 Humorous
Humorous is begin with the when the rat get
stuck in mouse trap and after trapped rat pull
up-down the trap and do exercise , this part of
the video is create a funny moment of the
video .so I think this is humorous part of
the video.
 Sound track & music
Yes in this video they use excellent
sound & music track which is suit
this video when the rat came from
the rat hole that time the music
play a role like this time is for
searching food and when the rat get
stuck in the mouse trap ,that time
music show the time and suddenly the
fast music comes with electric
guitar in same time the rat started
the exercise so this sound tracks &
music also play a important role in
this ad
 conclusion
In the end I like conclude that this
ad has been well made ,impact of this
video more funniest ad and during
that particular time the message
easily sent to audience which is the
cheese make you strong and healthy .
So rat , mouse trap ,sound tracks and
rat do exercise is wonderful