Marketing strategy of dell

Dell Inc: (NASDAQ: Dell, HKEX: 4331) is a American multinational

information technology corporation based in Round Rock, Texas,
United States, that develops, sells and supports computers and related
products and services. Bearing the name of its founder, Michael Dell,
the company is one of the largest technological corporations in the
world, employing more than 96,000 people worldwide. Dell had 46,000
employees as of Jan. 30. About 22,200 of those, or 48.3 percent, were
in the United States, while 23,800 people, or 51.7 percent, worked in
other countries, according to a filing with the Securities and Exchange
Commission.[citation needed] Dell is listed at #38 on the Fortune 500
(2010). Fortune also lists Dell as the #5 most admired company in its
industry.

Dell has grown by both organic and inorganic means since its inception
—notable mergers and acquisitions including Alienware (2006) and
Perot Systems (2009). As of 2009, the company sold personal
computers, servers, data storage devices, network switches, software,
and computer peripherals. Dell also sells HDTVs, cameras, printers,
MP3 players and other electronics built by other manufacturers. The
company is well known for its innovations in supply chain management
and electronic commerce.

Marketing strategy of acer

Acer Incorporated (LSE: ACID, TWSE: 2353) (traditional Chinese: 宏碁

股份有限公司; pinyin: Hóngji Gǔfèn Yǒuxiàn Gōngsī) is a Taiwan-based
multinational computer technology and electronics corporation that
manufactures desktop and laptop PCs, personal digital assistants
(PDAs), servers, storage devices, displays, smartphones and
peripherals. Acer provides e-business services for business,
government, education, and home users.

Acer Group has its headquarters in Xizhi, Taipei County.[1][2]

Since the early 2000s Acer has streamlined its operations, spinning off
all of its manufacturing operations, which the company considered to
be of low value. Acer has implemented a new channel business model,
shifting from being a manufacturer to a pure brand company that
markets and distributes its products, while leaving the actual
production process in the hands of contract manufacturers.[3]
The company also owns the largest franchised computer retail chain in
Taipei, Taiwan