|

m
 

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I am indebted to a multitude of persons who have provided me with
Valuable help during our endeavor of research. The project would not have
seen the illumination of the day without the efforts of the many who
managed the show in the wings. I am thankful to all people who have put in
Great efforts and gave me guidance for the successful completion of the
Project.

I am indeed grateful to for providing me the guidance, Advice, constructive

suggestions and faith in my ability inspired to perform well who gave me a
valuable opportunity of involving me in studying this Project. Preparing a
project of this nature is an arduous task and I am Fortunate enough to get
support from a large number of people to whom we shall always remain
grateful.

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Oobile Providers is taking advantage of an opportunity to become a highly
distinguished and recognized industry leader in the cellular communications
industry. It is the goal of our company to become established as the leading
distributor of wireless communications services.
In order to achieve this goal, Cellular Providers' critical success factors will
be to identify emerging trends and integrate them into Cellular Providers'
operations, respond quickly to technology changes/be there early, provide
high-quality services, continue to invest time and money in marketing and
advertising, continue to expand into at the specialty markets, and stay
ahead of the "technology curve."
The company was doing only mobile sales & repairing having monthly
turnover rest 2 lack & & having 1 employee. The shop was selling mobile
phone assecceries & doing repairing

    
14¶.10 &10¶
Place
Oy business place is Navrangpura 4 Rasta or expands construction for
double up to 5 lack
Looking of point µof industry analysis this possible to achieve this goal more
type of business is growing very focused more and more this is the hard
cash business investment in cash is not too high the daily turnover amount 6
to 7 turnover per day.
The complaining angle the daily suggestions can be made & apply easily
these practical & used commonly in this type of shop business.
| Reduction & employees than 5 to 1 only.
| Utilization of empty place in the shop.
| Reduce the conveyance changes by employees 100%. This is great
cost saving factor
| There is no need of marketing sales for such a shop

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| my incrcering product types for selling. Keep more mobile asseccery in

the shop that no customers go back with buying i.e. the lowest to high
cost.
| Looking to the customer type their needs this is very wide.
Capitalized on the growing wireless communications industry to create a
niche market for its services and accessories. Through its research and
development, Cellular Providers has maintained a technological lead in the
marketplace and provided the best quality care for the consumer. Today,
revenue sources include a variety of phones, and a full range of accessories
and services.
The company has a developed mix of services targeting both businesses and
consumers. At today's breakneck pace of business, companies need more
ways than ever to keep in touch, and the easier the better.
Providers' ongoing marketing strategy involves the company maintaining
and expanding a broad base of clients in target territories, establishing
alliances with product and services companies so that it can deliver high
quality products, and invoking its own organization to bring these together
and implement total solutions for customers. The company will move from
the traditional product-focused strategy to a total-focus on customer
ownership.
Cellular telephones have revolutionized the communications arena,
redefining how we perceive voice communications. Traditionally, mobile
remained out of the hands of most consumers due to their high cost. As a
result, cell phone carriers have invested time and resources into finding
ways to give the systems higher capacity and thus lower cost. Cell systems
are benefiting from this research and starting to develop into large-scale
consumer products.
Today, mobile are truly consumer electronics devices with over 59 million
subscribers. The Nokia mowl and the idea that cell phones are consumer
electronics devices. Cell phones have ceased to be an exclusive status
symbol of high-powered lawyers and are now in the hands of millions of
consumers.
Oobile, Inc. is taking advantage of an opportunity to become a highly
distinguished and recognized leader in the cellular communications industry.
It is the goal of our company to become established as the leading
distributor of wireless communications services in the metro area.
In order to achieve this goal, Oobile' critical success factors will be to
identify emerging trends and integrate them into our company operations,
respond quickly to technology changes/be there early, provide high-quality
services, invest time and money in marketing and advertising, expand into
specialty markets, and stay ahead of the "technology curve."

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The company was initially formed as a sole proprietorship by succeeded

tremendously in that market. Capitalizing on the growing wireless
communications industry and based on their success in the decided to
expand their company's operations to the India. And create a niche market
for its products and accessories.




! 
÷ur company keys to success will include:
| Provide excellent customer service
| Grow and maintain a referral network of customers
| Focus expertise in GSO mobile and GSO cellular phone programs
| Respond rapidly to customer problems with product or plan



Oobiles mission is to offer its customers the highest quality cell phone
products and services. Its owner focuses on personalized service to his
customers by offering convenience and rapid service. Additionally, mobile
phone has the technological expertise to assist customers in picking the
product and service that best meets their needs. Finally, our staff will have
strong vendor relationships with the product suppliers and will be able to
meet customers' demand for the newest innovation in mobile phone
technology.
We believe it is important to remain an active member of the community,
and to impact people's lives in more ways than deriving a profit from them.
We propose to host community events that bring out the best in people

"#  
The company plans to focus on the following target markets that will provide
us with the greatest market penetration: the specialty business users, the
general business users, and the personal users. We intend to offer products
and service packages that are priced appropriately for each segment and will
offer the services that best suit each segment's needs.

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The suburb of Pleasant Village, picked to be our headquarters' location, is a

focal point in the metro area. Located a few miles south of downtown, it is a
community with a small town atmosphere but big city conveniences.
The Oetropolitan Ahmadabad Chamber of Commerce and corporate
executives are committed to actively recruiting new companies to the region.
Public and private partnerships with business, financial and nonprofit
communities are key to spurring quality job creation and investment
throughout the city¶s neighborhoods.
÷ur company will center on serving the growing the Ahmadabad community
(presently at a 6% per year rate) as well as concentrating on the
local Pleasant Village population, banking on the current growing trend of
using mobile
÷ur company will concentrate on selling Global System for mobile
Communications (GSO) protocol mobile- sales, services and support.

m "#  

| Company growth

mecome established as the leading distributor of mobile and wireless

communications services Increase number of retail outlets
$% 
|
|
| ||

|
| Ôthical and transparent business practices
| Respect for professionals, associates and business partners
| Research based value investing
| Cutting edge technology to ensure world-class customer service
£%"#  
| Create and increase revenue
& '"#  
| Increase marketing efforts
| Ôxpand market area
| Ôxpand marketing reach
| mrand recognition
| Increase telemarketing efforts
|

%

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Oobile will offer its customers GSO mobile and mobile accessories.
GSO stands for "Global System for Oobile Communications." GSO
is originally a Ôuropean system and is largely being adopted today in the
Indian. Its greatest advantage, a technical one, is that the owner can use
the phone all over the world since the system is used mostly anywhere.
Oarket demand drives cell phone manufactures and service providers to
offer new and improved services and functions in their cell phones. The
demand for more visual interaction and entertainment with cell phones in
the Japanese market, for instance, is great and as such, their phones are
many years ahead of what we will see in the U.S.A. Phones have definitely
become an important part of people's lives all over the world, whereas in
North America many still view the cell phone as a tool and not as a
entertainment device. The average phone in North America lasts 3-5 years
before being replaced, in Japan it is a fraction of this time.
We believe that, with our long and thorough experience in the ÔAIA,
our store will be in the perfect location to start our operations in the U.S.A.,
and will start operating in the right time. Garbles Oobile will provide its
customers support and convenience second to none.

!(
Requirements
Start-up Ôxpenses
Legal 5,000
Insurance 1,000
Rent 2,000
Ôquipment 2,000
÷ther 1,000
Total Start-up Ôxpenses 11,000
Start-up Assets
Cash Required 2,000
Start-up Inventory 30,000
÷ther Current Assets 0
Long-term Assets 0
Total Assets 32,000
Total Requirements 43,000

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)
The following are the products that will be offered by Oobile:
| !  "% : Ootorola, Nokia, Sharp, Samsung, Sony Ôricsson, LG,
Oicromax and china mobile.
| £  % ) 
| "%  )  m  : antennas, batteries, belt clips, cables
and adapters, cases, chargers, faceplates,modems,pan drive and data
card

& m%!

The market potential is huge for our products, evidenced by what appears to
be the unstoppable growth of the telecom industry. Currently, the telecom
industry is among the strongest growth industries and is responsible for
huge gains in the capital markets. The proliferation of mobile is increasing at
rates which at one time were unimaginable. ÷ne illustrative example is that
it is forecasted that within two years over 65% of children from age of 10-15
will have cell phones.
Future growth of the market/products is projected in the following areas:
Text messages between friends (in Japan this big). Users can send regular
Short-Oessage Service (SOS) or email on their phones. Ômail is of course
limited to small file sizes, but many of the phones allow for Ônglish
characters to be sent. Ôach provider also allows special characters to be
sent, such as an array of happy and sad faces, small animated images,
animals, people, hearts, etc. When special characters are not available,
people often use a specialized set of faces to show emotion. Ômail can also
be sent between different provider phones, but many of the special
characters are lost, hence users may try to keep a circle of friends on the
same provider to receive the special characters. Ômail, of course, may be
sent from computers as well, but files are often stripped of headers and
attachments when received on cell phones.

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Oost Indian phones come with a few games to keep people entertained for a
limited duration. China phones come with two different types of games:
built-in ones and Java application ones. The built-in ones are simple, but
again the graphics are very important to the game value. Java application
games are delivered via the network to the customer's phone and there is a
charge for this service. These games are much more complex and require
streaming data to access. New games come out monthly. You can even buy
joysticks and navigation consoles that plug into your phone.
÷ne of the recent popular additions to many of the Japanese and china
phone models is a Camera that is mounted either on the outside of the
clamshell or on the clamshell hinge. The camera lens is slightly smaller than
a dime and takes 4x4 cm pictures to display on the phone's screen or to
send to others. Not only can users take pictures, they can take video clips as
well. Oost phones take between 5-15 seconds of footage due to memory
limitations, but they can send streaming video. Oany of the advertisements
for camera phones show people taking to each other and watching each
other on the screen (both holding the phone and camera at arm's length and
using a hands-free microphone and earpiece). The camera also has a couple
of neat accessories including an external flash that pops into an accessory
port and a miniature printer that will print out pictures.
÷ur company will try to take advantage of these developments and serve its
customers in all these new trends and developments.

& ! ' 

Oobile, Inc. will focus on five customer groups, bearing in mind that it is
quite customary today to have more than one cell phone per family:
| Children in the age group of 10-17 years old
| Students
| General public
| Professionals
| Service organizations and companies that need to be in constant
communication with their employees.

children|


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 m') 
mrand names are of little, if any, importance. The key to the buying decision
on the part of the consumer is the salesman and the cell phone being in
front of them. As has been pointed out in the Competitive Analysis section
there are other sellers with similar brand names as those supplied
by Garbles Oobile, Inc. which may even be less expensive. It is essential

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that the salesman point out the salient features and selling points favoring
our products. Oost importantly, our products must be available in the retail
outlet, since whatever products our store carries are the ones that are going
to be sold.
The needs to attract, acquire, leverage, and retain customer¶s remains a
primary concern to business. Revenue growth through customer acquisition
and retention is as important a requirement in e-commerce as it is in other
business. Customers, especially in the Western business culture, count
speed of service as a key reason why they do business with a company.
They resent delays and hate waiting for service. In the Indian, almost 60%
of the gross domestic product (GDP) is generated through different kinds of
services, and speed of service no longer distinguishes an enterprise as
providing superior value. Customers generally are not thrilled if they receive
good service, but they are highly dissatisfied if they do not. Oobile will
provide the necessary framework to cope with these demands by cutting the
waiting time for a service.
Customers also want consistent, reliable, and easy-to-use service. As the
speed of service increases, customer expectations grow, making friendly,
easy, and solution-oriented customer service an important business trend.
Reflective shoppers get some support from e-commerce as well. They like to
investigate products precisely and consciously. However, when browsing
costs a lot because of on-line charges, they do less of it. Consequently, they
do not get a holistic view of the available options, and their expectations
often are not met. Reference-spending customers do not let themselves be
hurried or forced. They use alternative offline sources to get information.
They refuse aggressive marketing, which is accepted in Western e-
commerce.
Soon, shoppers will simply wave their cell phone over the item they want
and the charge will automatically appear on their cell phone bill. It¶s
happening in some cities overseas already. And right now, OasterCard and
Ootorola are testing out a similar program here in the States. Retailers have
registers that will take the signal from the cell phone, and the purchase is
automatically converted to a OasterCard charge. muyers don¶t have to sign
anything. The scary part is what could happen when people lose their cell
phones or have them stolen. There are lots of technical and legal issues to
work out here, but paying wirelessly is going to gain momentum quickly.
Garbles Cellular is planning to take advantage of these trends of buying
patterns. We shall also be very quick in establishing our own website to take
advantage of Ô-trade.


'  & ! ' ! '


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The market for mobile and their accessories is very fragmented, crowded
and competitive. Among these, there are only a few large local firms that
serve the entire city of Oumbai, Delhi, and Ahmadabad its surroundings.
Phones current niche in its location, variety of products and expertise in
serving the public will assure the projected sales.
We expect to take full advantage of the trends described in the Oarket
Analysis above, and try to penetrate the market with new innovations and
gadgets ² mainly with the younger generation, using advertisements and
demonstrations. We shall also try to lure independent small sellers to join
our effort.

! '%  !

Oobile use a strategy of total market service. Assumptions:
| Ôvery person is a potential customer and all our potential markets will
experience growth.
| Oarketing to one segment of the population will lead to an expansion
in overall market growth.
The following sections review the various strategies that will support this
effort.

  

The skyline Communication¶s competitive edge will be:

:
Locating the company in Ahmadabad, Home state enables the company to
cover a large and rapidly developing customer populace.

 !  :
Os Dipali Vora owner Ami communication Ltd. and accumulated a vast
knowledge and experience in the mobile market, with a special expertise in
GSO phones. He is very familiar with his target customer base. He has an
excellent reputation for customer service.



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& '! '

Short-term marketing strategies are those that bring will bring us a

temporary boost in traffic. Although these techniques are very important
to our over-all plan, they are only a temporary traffic source and must not
be solely relied upon. Short-term marketing strategies include:
| Purchasing Advertising
| mulletin moards
| Search Ôngines
Long-term marketing strategies are those that will bring us a steady stream
of targeted traffic over time. These strategies will continue to produce
results even years down the road. Long-term marketing strategies include:
| ÷pt-in Lists
| Content
my creating and implementing a balanced marketing strategy, using both
short-term and long-term strategies, will drive a steady stream of targeted
traffic to our website.
Using this simple formula when creating our Internet marketing strategy and
excelling at all three, we hope to guarantee our success.
÷ur short-term marketing strategy will focus heavily on sales promotion,
niche positioning in the market and customer service with loyalty and
retention in sales.
÷ur promotions will always stay in tune with our company objectives and
mission statement.

!% ! '

Constructing our Sales Strategy we shall follow the following steps:

!% ! * + )%' ±

We shall formulate our sales strategy and tactics to achieve our sales
success.
m% ) % ±
We shall step through a structured process that will prepare us for the
development of our sales strategy.

! ' m! ' ±

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The description of our sales activity will be analyzed producing a report that
reveals factors impacting our sales potential.

  %
 ±
We shall receive guidance to develop a comprehensive tactical plan to
achieve our success.

 !  ±
We shall constantly develop key measurements that mark the progress of
financial estimates that guide our growth.

%m)%!  ±
We shall provide our sales force a clear tactical plan that is also aligned with
management's strategic objectives.
The sales strategy of Oobile is simple. The key to customer satisfaction is
having the product and services that meet the customer's needs. A crucial
part of that is to also have knowledgeable employees to help customers
quickly find what they want.

!% £ 

Sales forecast displayed here is very conservative ² although we aim very
high, we decided to show a very slow growth and revise the plan on a yearly
basis. As a rule we expect to expand the volume much more rapidly

||

||

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Year 1 Year 2

Sales
Oobile 138,000 190,000
Oobile Phones
126,000 160,000
Accessories
Fixed Wireless Phones 46,500 60,000
÷ther Services 46,500 90,000
Total Sales 357,000 500,000

Direct Cost of Sales Year 1 Year 2

Oobile Phones 31,650 43,560
Oobile Phones Accessories 30,450 41,500
Fixed Wireless Phones 11,700 15,500
÷ther Services 11,710 23,300
Subtotal Direct Cost of
85,510 123,860
Sales
|

|

| 
| 
| 

Oilestone Start Date Ônd Date mudget
Preview of musiness Plan
1/1/2010 1/15/2010 3,000
by Investor
Concluding Legal Oatters 1/10/2010 2/10/2010 4,000
Hiring of ÷perators 2/1/2010 3/1/2010 1000
Conclusion of Rentals 1/15/2010 2/15/2010 2,000
Preparation of Website 1/15/2010 3/1/2010 2,500
Acquiring Initial Inventory 2/15/2010 3/15/2010 39,000
Start of Oarketing 3/1/2010 4/1/2010 0
Start of ÷peration 4/1/2010 4/10/2010 9,000
Totals 60,500
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M







































eries|





'  !
The management of mobile shop. Is made up of the owner, a Oarketing
manager and three other members who will be hired locally and will
be added: a Programmer, and two store attendants with one serving at the
beginning as secretary.

)  %)%
The Ami communication ' store will operate virtually 24 hours a day 7 days a
week. Although the store opening hours will be officially 7:00 a.m. to 11:00

|
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|

p.m., it is clear that due to our Internet operation the customer support will
be a non-stop one. The personnel plan, as detailed in the following table,
has been developed to support these hour

!(£'
Ami communication will invest 43,000 in mobile. To cover start-up costs. He
will also invest an additional 50,000 when operation takes off in June 2009.
The table below illustrates funding sources for our start-up costs|
|

%|


*,


All industry is a group of firms that have similar technological structure of

Production and produce similar products or services. Companies are
distinctly classified to give a clear picture about their manufacturing process
And products or services. Industries can be classified on the basis of the
business cycle that means, According to their reactions to the different
phases of the business cycle. They are classified into growth, cycle, and
defensive cyclical growth Industry.

*
-,!
*.

The growth industries have special features of high rate of earnings and
Growth in expansion, independent of the business cycle. The expansion of
The industry mainly depends on the technological change.

.  m,!
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|

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Defensive industry defies the movement of the business cycle


.  m*
-,!
*.
This is a new type of industry that is cyclical and at the same time growing.

,!
*.£ . 
|
The industry life cycle theory is generally attributed to Julius Grodensky.
The life cycle of the industry is separated into four well defined stages such
As
| Pioneering Stage
| Rapid Growth Stage
| Oaturity and Stabilization Stage
| Decline Stage


)*!
m|

The prospective demand for the product is promising in this stage and the
technology of the product is low. The demand for the product attracts many
producers to produce the particular product .There would be severe
competition and only fittest companies survive this stage. The producers try
To develop brand name, differentiate the product and create a product
image. This would lead to non-price competition too. The severe competition
often leads to the change of position of the firms in terms of market shares
and profit. In this situation, it is difficult to select companies for investments
because the survival rate is unknown.

*m)*
-!
m
|
This stage starts with the appearance of surviving firms from the pioneering
Stage. The companies that have withstood the competition grow strongly in
market share and financial performance. The technology of the production
would have improved resulting in low cost of production and good quality
products. The companies have stable growth rate in this stage and they
declare dividend to the shareholders. It is advisable to invest in the shares
of other companies. In this stage growth rate is more than the industry¶s
Average growth rate.

m
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In the stabilization stage, the growth rate tends to moderate and the rate of

|
|
|
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Growth would be more or less equal to the industrial growth rate of the
gross domestic product growth rate. Symptoms of obsolescence may appear
in the technology. To keep going technological innovations in the production
in process and products should be introduced. The investors have to closely
monitor the events that take place in the maturity stage of industry.

 !
m

n this stage, demand for the particular product and the earnings of the
companies in the industry7 decline. The specific feature of the declining
stage is that even in the boom period; the growth of the industry would be
low and decline at a higher rate during the investment in the shares of these
types of company¶s leads to erosion of capital.

!*mm£m
*!£,!
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mm.!!

*
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-,!
*.

The historical performance of the industry in terms if growth and profitability

Should be analyzed. Industry wise growth is published periodically by the
Center for Oonitoring Indian Ôconomy. The past variability in return and
growth in reaction to macro economic factors provide an insight into the
future. Ôven though history may not repeat in the exact manner, looking
into the past growth of the industry, the analyst can predict the future.

!
!
*,
,*m)*£
mm
.
|

he cost structure, that is the fixed and variable cost, affects the cost of
production and profitability of the firm. Higher the fixed cost component,
greater sales volume is required to reach the firm¶s breakeven point. ÷nce
the breakeven point is reached and the production is on the track, the
profitability can be increased by utilizing the capacity to full. ÷nce the
maximum capacity is reached, again capital has to be invested in the fixed
equipments. Hence, lower the fixed cost, adjustability to the changing
demand and reaching the break even points are comparatively easier.

m
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|
|
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The products produced by the industries are demanded by the consumers

and other industries. The investor has to analyze the conditions of related
goods producing industry and the end user industry to find out the demand
For industrial goods.
In the case of consumer goods industry, the change in the consumers¶
preference, technological innovations and substitute products affect the
Demand.

m
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|
Nature of the competition is an essential factor that determines the demand
For the particular product, its profitability and the price of the concerned
company scrip. The supply may arise from indigenous producers and
multinationals. If too many firms are present in the organized sector, the
competition would be severe. The competition would lead to a decline in the
price of the product. The investor before investing in the scrip of a company
should analyze the market shares of the particular company¶s product and
should compare is with the top five companies

$* 
) .

The government policies affects the very, never of the industry and the
effects differ from industry to industry. Tax subsidies and tax holidays for
export oriented products. Government regulates the size of the production
and the pricing of certain products. When selecting an industry, the
government policy regarding the particular industry should be carefully
evaluated. Liberalization and deli censing have brought immense threat to
the existing domestic industries in the sectors.

*!m* -m$) 


For any industry to survive the competition in the national and international
Oarkets, products and production process have to be technically
competitive. This dependent on the research and development in the
particular industry. Ôconomies of scale and new market can be obtained only
through research and development. The percentage of expenditure made on
research and development should be studied diligently before making an
investment.

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|
|
|
|

he above mentioned factors themselves would become strengths,

Weakness, opportunity and threat (swot) for the industry. Increase in the
demand for the industry¶s product becomes its strength; presence of
numerous players in the market, that competitor becomes the threat to a
particular company in the respective industry. The progress in the research
and development in the particular industry is an opportunity and entry of
multinationals in the industry and cheap imports of the particular products
are threat to that industry. In this way the factors have to be arranged and
Analyzed in swot analysis.
SW÷T analysis is a basic, straightforward model that provides direction and
serves as a basis for the development of marketing plans. It accomplishes
this by assessing an organizations strengths (what an organization can do)
and weaknesses (what an organization cannot do) in addition to
opportunities (potential favorable conditions for an organization) and threats
(potential unfavorable conditions for an organization). SW÷T analysis is an
important step in planning and its value is often underestimated despite the
simplicity in creation. The role of SW÷T analysis is to take the information
from the environmental analysis and separate it into internal issues
(strengths and weaknesses) and external issues (opportunities and threats).
÷nce this is completed, SW÷T analysis determines if the information
indicates something that will assist the firm in accomplishing its objectives (a
strength or opportunity), SW÷T analysis is a general technique which can be
applied across diverse functions and activities, but it is particularly
appropriate to the early stages of planning for a TIPD visit. Performing
SW÷T analysis involves generating and recording the strengths,
weaknesses, opportunities, and threats relating to a given task. It is
customary for the analysis to take account of internal resources and
capabilities (strengths and weaknesses) and factors external to the
organization (opportunities and threats).

Swot analysis can provide: A frame work for indentifying and analyzing
strengths, weakness, opportunities and threats

This checklist is for those carrying out, or participating in, SW÷T analysis. It
is a simple, popular technique which can be used in preparing or amending
plans, in problem solving and decision making.

Illustrative diagram of SW÷T analysis If SW÷T analysis does not start with
defining a desired end state or objective, it runs the risk of being useless. A
SW÷T analysis may be incorporated into the strategic planning model. An
example of a strategic planning technique that incorporates an objective-
driven SW÷T analysis is SCAN analysis. Strategic Planning, including SW÷T
and scan analysis, has been the subject of much research.


|
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| Strengths: - attributes of the organization those are helpful to

achieving the objective.
|Weaknesses: - attributes of the organization those are harmful to
achieving the objective.
|÷pportunities: - external conditions those are helpful to achieving
the objective.
|Threats: - external conditions that is harmful to achieving the
objective.

SW÷T analysis can be used for all sorts of decision-making, and the SW÷T
template enables proactive thinking, rather than relying on habitual or
instinctive reactions.

The SW÷T analysis template is normally presented as a grid, comprising four

sections, one for each of the SW÷T headings: Strengths, Weaknesses,
÷pportunities, and Threats. The free SW÷T template below includes sample
questions, whose answers are inserted into the relevant section of the SW÷T
grid. The questions are examples, or discussion points, and obviously can be
altered depending on the subject of the SW÷T analysis. Note that many of
the SW÷T questions are also talking points for other headings - use them as
you find most helpful, and make up your own to suit the issue being
analyzed. It is important to clearly identify the subject of a SW÷T analysis,
because a SW÷T analysis is a perspective of one thing, be it a company, a
product, a proposition, and idea, a method, or option, etc.

Here are some examples of what a SW÷T analysis can be used to assess:

| A company (its position in the market, commercial viability, etc)

| A method of sales distribution
| A product or brand
| A business idea
| A strategic option, such as entering a new market or launching a new
product
| A opportunity to make an acquisition
| A potential partnership
| C hanging a supplier
| ÷utsourcing a service, activity or resource
| An investment opportunity


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- % "%  %  

| 1902 - First wireless telegraph station established between Sagar

Islands and Sandheads.
| 1907 - First Central mattery of telephones introduced in Kanpur.
| 1913-1914 - First Automatic Ôxchange installed in Shimla.
| 23 July 1927 - Radio-telegraph system between the UK and India,
with Imperial Wireless Chain beam stations at Khadki and Daund,
inaugurated by Lord Irwin by exchanging greetings with King George
V.
| 1933 - Radiotelephone system inaugurated between the UK and India.
| 1953 - 12 channel carrier system introduced.
| 1960-First subscriber trunk dialing route commissioned between Luck
now and Kanpur.
| 1975 - First PCO system commissioned between Oumbai City
and Andheri telephone exchanges.
| 1976 - First digital microwave junction introduced.
| 1979 - First optical fiber system for local junction commissioned
at Pune.
| 1980 - First satellite earth station for domestic communications
established at Secunderabad, A.P..
| 1983 - First analog Stored Program Control exchange for trunk
lines commissioned at Oumbai.
| 1984 - C-D÷T established for indigenous development and production
of digital exchanges.
| 1995 - First mobile telephone service started on non-commercial basis
on 15 August 1995 in Delhi.
While all the major cities and towns in the country were linked with
telephones during the mritish period, the total number of telephones in 1948
was only around 80,000. Ôven after independence, growth was extremely
slow. The telephone was a status symbol rather than being an instrument of
utility. The number of telephones grew leisurely to 980,000 in 1971, 2.15
million in 1981 and 5.07 million in 1991, the year economic reforms were
initiated in the country.
While certain innovative steps were taken from time to time, as for example
introduction of the telex service in Oumbai in 1953 and commissioning of the
first [subscriber trunk dialing] route between Delhi and Kanpur and between
Lucknow and Kanpur in 1960, the first waves of change were set going
by Sam Pitroda in the eighties.[16] He brought in a whiff of fresh air. The real

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transformation in scenario came with the announcement of the National

Telecom Policy in 1994.

 %  /  % 

| All the villages shall be covered by telecom facility by the end of 2002.
| The Communication Convergence mill 2001introduced in the Parliament
on August 31, 2001 is presently before the Standing Committee of
Parliament on Telecom and IT.
| National Long Distance Service (NLD) is opened for unrestricted entry.
| The International Long Distance Services (ILDS) have been opened to
competition.
| The basic services are open to competition.
| In addition to the existing three, fourth cellular operator, one each in
four metros and thirteen circles, has been permitted. The cellular
operators have been permitted to provide all types of mobile services
including voice and non-voice messages, data services and Public Call
÷ffice PC÷s utilizing any type of network equipment, including circuit
and/or package switches that meet certain required standards.
| Policies allowing private participation have been announced as per the
New Telecom Policy (NTP), 1999 in several new services, which include
Global Oobile Personal Communication by Satellite (GOPCS) Service,
digital Public Oobile Radio Trunked Service (PORTS), Voice Oail/
Audiotex/ Unified Oessaging Service.
| Wireless in Local Loop (WLL) has been introduced for providing
telephone connections in urban, semi-urban and rural areas promptly.
| Two telecom PSUs, VSNL and HTL have been disinvested.
| Steps are being taken to fulfill Universal Service ÷bligation (US÷), its
funding and administration.
| A decision to permit Community Phone Service has been announced.
| Oultiple Fixed Service Providers (FSPs) licensing guidelines were
announced.
| Internet Service Providers (ISPs) have been allowed to set up
International Internet Gateways, both Satellite and Landing stations
for submarine optical fiber cables.
| Two categories of infrastructure providers have been allowed to
provide end-to-end bandwidth and dark fiber, right of way, towers,
duct space etc.

Guidelines have been issued by the Government to open up Internet

telephony (IP).

The Indian telecommunications market has been displaying sustained high

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Growth rates. Riding on expectations of overall high economic growth and

consequent rising income levels, it offers an unprecedented opportunity for
Foreign investment. A combination of factors is driving growth in the
telecom market, promising rich returns on investments. ÷ver the past 10
years, India has registered the fastest growth among major democracies,
having grown at over 7 per cent in four years during the 1990s. It
represents the fourth largest economy in terms of Purchasing Power Parity.
According to a recent Goldman Sachs report, over the next fifty years,
mrazil, Russia, India and China - the mRIC economies- could become a much
larger force in the world economy. It reports, ³India could emerge as the
world¶s third largest economy and of these four countries; India has the
potential to show the fastest growth over the next 30 to 50 years´. The
report also states that, ³Rising incomes may also see these economies move
through the µsweet spot¶ of growth for different kinds of products, as local
spending patterns change. This could be an important determinant of
demand and pricing patterns for a range of commodities´. The share of the
services sector as a percentage of total GDP is also predicted to rise from
the current 46 per cent to about 60 per cent by 2020. Population projections
from the Planning Commission of India suggest that the share of the working
age population (15-64 years) in total population will grow from the current
59 per cent to about 65 per cent, translating into 882 million by year
2020.According to the Vision 2020 document for the Planning Commission of
India, the country will witness continued urbanization. The urban population
is expected to rise from 28 per cent to 40 per cent of total population by
2020.Future growth is likely to be concentrated in and around 60 to 70 large
cities, each having a population of one million or more. ÷ver the years,
spending power has steadily increased in India. metween 1995 and 2002,
nearly 100 million people became part of the consuming and rich classes.
÷ver the next five years, 180 million people are expected to move into the
consuming and very rich classes. ÷n an average, 30-40 million people are
joining the middle class every year, representing huge consumption
spending in terms of the Demand for mobile phones, televisions, scooters,
cars, credit goods and a Consumption pattern associated with rising
incomes.
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Services provider
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airtel v da ne|essar idea bsnl
aircel unin r reliance|telec  vide c n
tnl l | bile stel etisalat









  







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India is the fastest growing mobile phone market in the world. The booming
telecom industry has been attracting large amount of investments in the
country. The number of telephone subscriber base in the country reached
571.69 million as on June 30, 2010 from 453.92 million in Oay 2010, as per
the Telecom Regulatory Authority of India (TRAI).According to the latest
survey conducted by Ô|  | , Cyber Oedia group journal, mharti
Airtel emerges as India's top mobile phone operator in 2009-10.Let's take a
look at India's top 10 telecom service providers in India in terms of revenue

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"%  

01 "%  2& & '

    

India stands in the front row in the mobile phone business. Oany companies
are introducing mobile handsets with different advanced features. ÷n an
average, nearly one crore people are buying mobile phones. When
comparison is between last financial year and the previous financial year to
it, Nokia Company belonging to Finland tops the market. Though it continues
to be the top most company in mobile handset business, it is noticeable that
its share in the market has reduced by 12%. At the same time, market
share of Samsung Company has improved by 7.5%. Following table shows
the representation of companies in mobile handset market (mased on Voice
and Data Survey, June 2010).

 3114(15 3115(01  6 % 

7  ' 8
& 64.0 52.2 -11.8
!' 10.0 17.4 7.4
 4.5 5.9 1.4
 - 4.1 4.1
!  "%  2.0 3.9 1.9

" - 3.0 3.0
! 6.0 3.0 -3.0
9
 5.6 1.9 -3.7
-  1.3 1.7 0.4
% 3.5 1.0 -2.5
   3.1 5.9 2.8







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£%)%

It is assumed that the owner's private resources will be sufficient to finance

any monthly cash-flow shortage. However, it would be advisable to establish
a bank relationship as soon as possible. Sales could very well increase at a
much sharper rate than assumed in these conservative projections. Sharper
sales will result in a greater need for funds in support of inventory and
receivables. An over-draft line of credit with the bank will be an excellent
cushion to fall back on.
This is considered a very good time to start a new business. The economy is
beginning its trek up, and consumer spending is up. The Commerce
Department reported, "Consumers had increased their spending, the largest
advance in nine months."
A shorter learning curve will be brought to the business by the owner due
to his extensive background and in-depth market knowledge. He has a clear
understanding of the need to manage costs and forecast future needs so
that the business is not "broadsided" by the unexpected.
÷ne other component on which the financial plan is based is wise purchases.
Finding the right product, at the right price will enable the business to meet
planned margins and maintain inventory at an attractive level with a high
turn rate.
÷ver target to increase to double of sales per month that in 2 lack to 5 lack
if we analysis his finger per day it will comes around to 7 thousand Rs per
day that is the financial plan .to have this collection plan over finance on the
basic of percent ability in this business which from 2.50 percent . We should
invest but margin moer then one man show is the best financial plan. All in
one is the men thing of this business.
During the year under review, the Company has received full and final
disbursement out of the total enhanced Fund based Working Capital facilities
of Rs. 80,000 and Non-fund based Working Capital Facilities of Rs. 1.2 from
Consortium manks of the Company .The Company has also availed a Term
Loan of Rs. 2lack from State mank of India. During the year under review,
the Company has restructured the Term Loan of Rs 1 lack availed from IDmI
mank Ltd., for one year. Further, the Company has also availed the full and
final disbursement of Term Loan of Rs. 50.000 from IDmI mank Ltd.
During the year under review,.. During the year under review, Development
Credit mank Limited, Ahmadabad has sanctioned mill Discounting under
Letter of Credit facilities of Rs. 2.lack to the Company. Further, mank of
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maroda, Ahmadabad has sanctioned to the Company a Forward Contract

Limit of Rs. 80.000 In terms of the provisions of Investor Ôducation and
Protection Fund (IÔPF) Rules, 2001, during the year under review, the
Company has transferred the unclaimed interest on Fixed Deposit of Rs.42,
560/- and principal amount of Fixed Deposit of Rs. 40,000/- up to 31-03-
2009, to Investors' Ôducation & Protection Fund, established by the Central
Government under Section 205C(1) of the Companies Act, 1956

£:)!
!/(
The Company has no overdue deposits outstanding other than those
unclaimed deposits of Rs.1lack as on 31st Oarch, 2009. As on date of this
Report, deposits aggregating Rs. s50,000 thereof have been claimed and
either paid or renewed. The Company has mobilized Fixed Deposit
of Rs. 95,500 during the year ended on 31st Oarch, 2009, after complying
with the provisions of Section 58 A of the Companies Act, 1956 read with the
Companies (Acceptance of Deposits) Rules, 1975 as amended. After
repaying the maturities during the year, the total Fixed Deposits as on 31st
Oarch, 2009 stood at Rs. 90,000

)
Product Profit

Oobile 10%

Sim card 10% to 20%

recharge 4%

Oobile ace 30% to 50%

Data card 40%

Pan drive 10% to 20%

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I am OmA student, conducting a survey on mobile products for that I need

your review regarding your needs and satisfaction. Your information would
be kept confidential.

1. Your Name: Or/Os.

2. ÷ffice/Company/shop:

3. How many employees are employed in your shop?

1 2 3 4 5

4. What are your requirements for your company for Oobile,

mroadband and Telephone?

Dial-up
mroadband
mroadband wireless
Cable internet
WI fi

5. Are you satisfied with its performance? (Where 1 is very satisfied

and 5 is very dissatisfied)

6. What are the different issues or problems your shop face in your
day to day business?

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7. Service provided by our company?

[1]ISD

[2]CLIP

[3]GPRS

[4]INTÔRNATI÷NAL R÷AOING

[5]HÔLL÷ TUNÔS

8. Device/Handset provided by our company is at lower cost with all

latest Features would you like to buy our product?

1) Nokia

2) mlackberry

3) Samsung

4) Ootorola

5) Sony

6) Oicromax

9. If your company wants we can provide you our mobile, telephone

and broadband on rent. Lease and owned?


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10. If you buy in bulk we will provide you discount, so how many
sets would you like to purchase?

11. What will be your mode of payment?

[1]CASH

[2]CHÔ UÔ

[3]DD

[4]CARD

[5]÷THÔR

12. How many percents profit in mobile, sim card, recharge, mobile
assecceries, data card, pan drive, etc... ?

13. If you want to buy our product than what will be the price would you
prefer for the same?


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