.

Which of the following is not a benefit of direct marketing?

Your Answer: Interactive.

Correct Assists client prospecting.

Answer:

  This is not directly attributable to, nor a feature of direct marketing.

2.

What is the overall goal of relationship marketing?

Your Answer: All of the above.

Correct Developing strategic partnerships with valued customers.

Answer:

3.

Personal selling can be defined as which of the following?

Your Interpersonal communication.

Answer:

4.

There are four major characteristics of personal selling. Which of the following is not
one of these characteristics?

Your Personality.
Answer:

5.

Precision represents one of the great advantages of personal selling over any of the
other promotional mixes and explains why it is so effective at the customer's point of decision-
making. Which of the following are two facets of personal selling precision?

Your Answer: Promotion precision and message precision.

Correct Message precision and targeting precision.
Answer:

6.

The tasks of the sales representative are beyond the straight selling situation. Which of
the following are examples of the tasks of the sales representative?

Your Answer: Prospecting; iInforming; persuading.

Correct Prospecting; informing; persuading; maintaining relationships; monitoring

Answer: competitor action.

7.

Sales support is a broad term encompassing a variety of staff whose role is to augment
the efforts of the mainstream sales force. Which of the following are examples of the two categories
of support staff?

Your Answer: Mechanical sales representative and missionary sales representative.

Correct Missionary sales representative and sales engineer.

Answer:

8.

Which of the following are not a source of company inspired prospects?

Your Referrals.
Answer: