Chapter-2

Strategic Management
The determination of the basic long term
goals and objective of an enterprise and
the adoption of course of action and the
allocation of resources necessary for
carrying out these goals.
- Alfred Chandler
A unified ,comprehensive and integrated
plan designed to ensure that the basic
objectives of the enterprise are achieved.
- William F Glueck
COMPONENTS OF STRATERGICMANAGEMENT
PROCESS:

Defining the Mission and objectives

Scanning the Environment ( External & Internal)

Deciding on an organization strategy

Implementing the Chosen Strategy.

Without having the Proper Strategic Management
we cant have the Operations Strategy working.

 Why is Operation Strategy Implemented ?

 Meaning Differentiation
 Flexibility
 Product Design
 Product Range
 Volumes
 Quick Deliveries
 Quick Introduction of New Product/Design
 Responds quickly to the change needs of
customer
 Cost Leadership.
 Techniques for Implementing
Operation Strategies:
SWOT Analysis
Five Forces Model