An Organisational Study with reference to

RUBCO HUAT WOODS PVT. LTD

By
SAMSEER UMMALIL
Reg no:09DVCMA091
INTRODUCTION TO STUDY

 The education of any future manager will be incomplete with

out exposure to working in an organization.
 As part of MBA course I got the opportunity to visit RUBCO
HUAT WOODS PVT. LTD,and study of the functions of the
entire departments in the organization such as Personnel,
Marketing, Production, and Accounts.
 The main aim of the organizational study is to gain an
organizational familiarity and in-depth knowledge about the
functions of the various department.
 To have a clear picture about the company
COMPANY PROFILE

RUBCO HUAT WOODS PVT.LTD was registered under Indian

Companies Act 1956 and it is joint venture concerned with financial and
technical collaboration with long Huat Group Berhard of Malaysia. It
was set up in the year 2000 with a plant capacity of 40,000 metric tons
per year and it started commercial production only on January 2001.
RUBCO HUAT WOODS PVT. LTD., situated at Kinfra small
industries Park, Chonadam near Thalassery, Kannur Dist., Kerala State,
India.
 RUBCO HUAT WOOD is a world leader in rubber wood
furniture, this division manufactures a range of elegant
furniture and quality edge glued panels using the eco-
friendly rubber wood. Rubber wood popularly treats
emerging as the Ideal substitute to rain forest wood, as it
offers the same strength, durability and Finish as later, and
also helps preserve the environment. The products are
being Exported to UK, USA, JAPAN and many other
countries across the global.
 
  
PRODUCT PROFILE

Doors and window frames, Office furniture and portions,

Modular tables and peripherals for computers, Designer wardrobes,
Kitchen cabinet, dining table with chair, computer table, TV stands,
sofa sets ,divan cot
rocker chains, cot is the main product of the company

COMPETITORS

Rubco enjoying monopoly in the market. They has no major

competitors in market.
PROCESS

 There are 10 processes are there in the production

 jump saw
 top and bottom plainer
 multiple rip saw
 sorting
 finger joining
 molding
 composing
 end cutting
 sanding
 finishing
STUDY DESIGN

STATEMENT OF THE PROBLEM

This study is made to a critical evaluation of all the functional

department of the company and to find out its
strength,weakness,oppertunities and threats and suggesting the
company to overcome the weakness to compete among
competitors effectively

OBJECTIVES
To study in detail the entire structure and functioning of the
organization
To understand about the functioning of each department in
detail
To understand the extend to which management theory matches
with actual practices.
STUDY DESIGN

DATA SOURCE

 Personal Interview
 Annual Reports of the company
 Literature review

LIMITATIONS

 Interaction of the study was limited because of the busy work

schedule
 Limited time period for the study
 It is not possible to get all the required data because of
confidentiality.
ORGANISATION REVIEW

DEPARTMENTS
1. PRODUCTION DEPARTMENT
2. MARKETING DEPARTMENT
3. QUALITY CONTROL DEPARTMENT
4. HUMAN RESOURCES DEPARTMENT
5. FINANCIAL DEPARTMENT
6. PURCHASE DEPARTMENT
7. SALES AND SHIPPING DEPARTMENT
ORGANISATIONAL STRUCTURE
Board of directors

Managing directors

General Manager

Purchase APO Chief Account Managemen

Officer production Officer t represent
manager

Store Time Officer Account

Supervisors
Keeper clerk

Supervisors Supervisors Supervisors

Workers

Workers Workers Workers

VISION &MISSION

VISSION 
• To become a global leader in the production of natural rubber and innovative
production development
• Standardize technology through continuous improvement
• Committed innovations and quality
• Competitive prices (establishing benchmark)

MISSION
• Right information to all customers at all the time.
• To maximize Return of Investment.
• To achieve international levels of excellence in technology and quality
GOALS AND OBJECTIVE

Social objectives
 To ensure as study of market with remunerative price to rubber growers
 Welfare of rubber growers
 
Commercial objective
 
 To promote, establish, maintain and manage the business related to manufacture
and sale the rubber wood COMPETITIORS

 Maximum utilization of productivity

 Minimum number of rejection
 Messer machine failure
 Reduced number of customer complaints.
 •MINI CHEMBU

SWOT ANALYSIS
STRENGTH
• Rubco mattress division has lot of product variety and price range.
• In the company there exist a cordial relationship between employee and top
level management and among dealers and distributors.
• Through effective marketing the rubco products could have acquired with
market acceptance and customer preference with in a short period of being
established.
• Rubco has well developed corporate strength; this is one of their major
strength.
• Style of leadership that company is leadership through dedication and
coordination. That encourages employees of organization to work towards
their organizational goals.
 WEAKNESS

The company is newly established. There for most of the employees are
fresher. There for company has to be conduct lot of training program to
make the employees suitable for the work environment. So large volume of
productive time is consumed to make enable there in experienced worker to
familiarize with their work procedure to be followed. 

The weakness appearing most conspicuous to make their product

acceptable
By customer in the higher price compared to their competitors.
Rubco going to expand their market overall in south India but
transportationfrom kerala to other market will be a big burden they are
facing in themarketing. When comparing to their competitors they can
easily supply goodsin to market according to market demand because they
are having manufacturing plant in their states.
OPPORTUNITIES

 The company has introduced lot of product variety in the market there
for customers having lot of alternatives to make their on decision.
 Rubco rubwood division is not yet fully tapped their hundred percentage
utilization of existing machine capacity so opportunities lies there.
 In factory to undertake new project regarding project diversification.
 Opportunity of identifying the region where introducing more and more
quality products so that product structure can withstand and different
regional environment.
 Rubco is not facing high level of competition, so their products having
higher demand in the market, it is because of the quality policy that they
are also adopting in the production process.
 Rubco furniture has customer in European countries also.
 
THREATS
 
 Each and every company facing threats in the market because
customers requirements are changing day by day rubco is also
facing the same problem
 A lot of unauthorized companies are came in to existence in
the market they are providing product of low quality at few
ever price and attracting small customers
 Lack of raw material is also a major threat faced by the
company. 
FINDINGS AND CONCLUSIONS

FINDINGS
 

Rubco Huat Wood is one of the largest rubber producers in India. 

A good relationship is maintained between the management and the
workers.
There is very low chance of strike in the company, because only one
trade union is working in the company.  
The company is using Malaysian technology and foreign machineries
for production.
The production of Rubco is not sufficient to meet demand. 
The brand RUBWOOD is very famous among people.

Labour turnover rate is very lowin rubco huatWood Pvt Ltd. 

Rubco is getting a god customer satisfaction with the product. 
CONCLUSIONS

During the period of my organization study lot of experience

which are applicable in real business life and helped to link theories
with practical applications. The overall performance of the company is
noted to be satisfactory. Today RUBCO is the largest exporter of
natural rubber in the country. Even in domestic market RUBCO is a
major supplier of natural rubber to all leading rubber based companies
in India. Apart from domestic sale, the company is exporting the range
of products to a various continents. The company having an excellent
feedback system from its customers, dealers, distributors thereby
always giving thrust to new product development and customer
satisfaction. The major customers of RUBCO include US, Europe,
Africa, Middle East and other Asian countries. The rub wood panels
produced by RUBCO are the best of its kind in the country.
SUGGESTIONS

 
 Rubco has market in other country, but the company has to
strengthen their supply chain. In order to tap the target market
the company has strengthen their supply chain all over India
 It has lot of franchises in Kerala they must start new outlets in
various cities in our county.
 It can increase their productivity by utilizing the availability
of the employees and by adding plant and machines.
 The company has to take care about to provide conveyance
facility to employees.
RECOMMENTATIONS

RUBCO is a largest wood processing in the country. RUBCO is

now the largest exporter of natural rubber in the country. Today
the main challenges faced by the company are, they could not
meet its production as per the demand, people misperceive that
rubber wood is of low quality since it is a soft wood. However
the company has adopted latest technology in the wood
processing. So the company may overcome its limitation by
continuously upgrading its process. Through efficient
advertisement people meet perception regarding the quality
aspect can be removed. Thus RUBCO has bright future in the
field of rubber wood furniture industry.
REFERENCES

“MARKETING MANAGEMENT”
Editor’s team-Philip Kotler, K.L KECler, Abraham Koshy,
M Jha.
Edition-13
“LEADERS AT ALL LEVELS”
RAM CHARAN
PublishedbyJossey-BassDecember21,2007hardcove192pages
ISBN: 0787985597
THANK YOU…….