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  • Book Review: Creating Competitive Advantage

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    Ankit Nandawat
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    The document summarizes key points from the book "Creating Competitive Advantage" by Jaynie L. Smith. It discusses how competitive advantage allows companies to close deals, save customers money, and avoid price-based competition. It also notes that competitive advantages are not just strengths and there can be gaps between what customers think and what companies assume. The conclusion states that to be successful, one must know and communicate a company's competitive advantages or create new ones.

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    Book Review(Ankit)

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    The document summarizes key points from the book "Creating Competitive Advantage" by Jaynie L. Smith. It discusses how competitive advantage allows companies to close deals, save customers money, and avoid price-based competition. It also notes that competitive advantages are not just strengths and there can be gaps between what customers think and what companies assume. The conclusion states that to be successful, one must know and communicate a company's competitive advantages or create new ones.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    15 views9 pages

    Book Review: Creating Competitive Advantage

    Uploaded by

    Ankit Nandawat
    The document summarizes key points from the book "Creating Competitive Advantage" by Jaynie L. Smith. It discusses how competitive advantage allows companies to close deals, save customers money, and avoid price-based competition. It also notes that competitive advantages are not just strengths and there can be gaps between what customers think and what companies assume. The conclusion states that to be successful, one must know and communicate a company's competitive advantages or create new ones.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Book Review

    Creating Competitive
    Advantage

    By:Jaynie L. Smith

    Presentation By: Ankit Nandawat


    What Do u Think of Word
    Competitive Advantage
    According to YOU which Stream
    is it related with?

    • Marketing
    • H.R.
    • Finance
    Introduction

    Competitive Advantage is the


    Reason one stay in Business
    Content

    • How Competitive Advantage Closes


    Deals
    • Competitive Advantage Can Save
    your Customers Money
    Its up to u you to show them How
    • Competitive Advantage Free you
    from Price-Based Competition
    e.g. Jtech , Microsoft and many more …
    • Competitive Advantages are not
    Just Strengths
    • Dangerous Disparity
    Gap between what you assume about your customer
    and what they really Think
    • Identifying your company's
    Competitive Advantage
    The Devil is in the details
    • If you don’t have a competitive
    advantage , Create One
    Communicate, Communicate,
    Communicate.
    Conclusion
    Either you start your Own
    business or join a company its is
    a must to know Competitive
    Advantages of your company
    and to revise them accordingly
    with proof to attain Success.
    If u don’t have any Create One

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