Scribd Logo
Upload

Welcome to Scribd!

  • Failure of Brands

    Uploaded by

    Deepu T Mathew
    8 views4 pages

    Original Title

    Failure of brands

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views4 pages

    Failure of Brands

    Uploaded by

    Deepu T Mathew

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Failure of brands

    • Reasons-
    • Inadequate product differentiation or me too
    syndrome
    • Wrong price convenience equation
    • Failure in some marketing mix decision
    Inadequate differentiation
    • Nirma bath against lifebuoy
    • Godrej power wash v/s videocon
    Price convenience equation
    • All seasons foods package chatni & sambar
    failed as result of wrong Price convenience
    equation.
    • A chatni bottle half the size of a ketchup
    bottle cost twice as much
    Milkfood

    You might also like