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Market Forces of Demand and Supply

Presented By:
Raghav Pokharel
Reference Case:
A Chicken In Every Pot
OVERVIEW
• Chicken was considered DEMANDCHI CHICKEN DEMAND IN
(LBS)
a luxury meat USA
70.1
• Beef rationes
• Dramatic decline in real
broiler price between
1950 and 1970
4
• Steady, though not as
2
dramatic, decline in real
prices from 1970 to
1940 1960 1970 1990
1990.
YEAR
Major Events Leading To Shift In Demand
Curve
• Change in S1
consumer
income P2

• Change in taste
P1
and preferences

D1 D2

Q1 Q2
What Is Going With Supply?
P
S1 S2

P1
P2

D1

Q1 Q2 Q
Events Leading to Shift In Supply
Curve
Technology

Shift in Supply Curve

New Entrants
Long Run Analysis Of Consumption Of
Chicken

P
S1 S2

P3
P1

D1 D2
Q
Q1 Q3
Analysis
• Comparative Static Analysis
1. Short-run Analysis
2. Long-run Analysis
• Prolonged period of increase in demand
causing changes in market adjustments
THANK YOU

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