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Southern Chicken is considering two projects.

Project A consists of creating an outdoor eating area on the unused portion of the
restaurant's property. Project B would use that outdoor space for creating a drive-thru service window. When trying to decide
which project to accept, the firm should rely most heavily on which one of the following analytical methods?
-2-2

profitability index

internal rate of return

payback

net present value

accounting rate of return

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