An APPL© a day…

Case Study in NPD

 What is APPL
• MNC
Computer hardware
Computer software
Consumer electronics
Digital distribution

Apple was established on April 1, 1976

by Steve Jobs, Steve Wozniak, and Ronald
Wayne.
 Entry of APPL into the market…
•  1976–1980: The early years
• 1981–1985: Lisa and Macintosh
• 1986–1993: Rise and fall
• 1994–1997: Attempts at reinvention
• 1998–2005: Return to profitability
• 2005–2007: The Intel transition
• 2007–present: Mobile consumer electronics
era
1976–1980: The early years

Apple was established on April 1,

1976 by Steve Jobs, Steve Wozniak,
and Ronald Wayne, to sell
the Apple I personal computer kit.

They were hand-built by Wozniak

and first shown to the public at
the Homebrew Computer Club. 

The Apple I was sold as

a motherboard (with CPU, RAM,
and basic textual-video chips)
1981–1985 Lisa and Macintosh
The difference.
Rise and Fall of the Appl
1994–1997: Attempts at reinvention
 2005–2007: The Intel transition

Mac-Book Pro Boot camp assistant

2007–present:
Mobile
consumer
electronics era