FOR IMMEDIATE RELEASE

Introducing ‘Twelevision’

Twelevision – the lovechild of live TV and Twitter.

We’ve collected all conversations on Twitter about your favourite Australian TV
shows, and brought them together in one place, in real-time.

Twelevision is a twitter based TV guide application for ipad and iphone which shows
you what is on right now, and who is talking about it and makes it easy to join the
conversation.

We are all now watching what has been described social TV, the convergence of TV
and social networking.

This has been largely driven by the emergence of conversation around TV shows
using twitter hashtags.

Twelevision now makes channel surfing about finding the conversations not just the
content.

Making the ‘scheduled’ viewing experience more entertaining to watch ‘live’

- Making it interactive and social on a many-to-many basis
- Connecting fans with other fans
- Working on a hyper-local basis, using the actual TV guide for your area

Twelevision Features:

- Log in using your Twitter account

- Pre-populated tweets with your show’s hashtag
- Earn exclusive Twelevision Badges
- Send instant Response Stickers
- Customise your list of TV channels
- Use all regular Twitter account functions.

With conversations around Australian TV shows often trending globally on Twitter,

there’s no better time for you to tune in to Twelevision.

The revolution will be Twelevised.

Twelevision is created by Clemenger BBDO Melbourne

Quotes:
'Appointment to view' was a term used back in the day - before the
introduction of devices like the PVR caused major disruption - to describe the
experience of TV viewers who tuned in to programs broadcast at scheduled
times.
With a nod to how the real-time back-channel commentary afforded by
twitter (and the #hashtag) has emerged as an unlikely saviour of the live TV
spectacle we coined a new term for the lexicon – ‘Appointment to tweet’.
That’s what Twelevision is about.’
Eaon Pritchard – Director: Digital Innovation, Clemenger BBDO Melbourne

Contacts
Email: eaon.pritchard@clemenger.com.au
Twitter: @eaonp

Email: tommy.mccubbin@clemenger.com.au
Twitter: @tommymac81

http://www.clemenger.com.au
http://www.twelevision.com.au
http://www.facebook.com/twelevision
http://twitter.com/twelevision