Competition

Alfa
Piaggio
Gio(New entrant)
Trip

*Major issue – lack of finance *

*Negative image of the product amongst customers – snowball effect *
* Low mileage on rural roads as compared to competitors *
*though permit for Alfa or piaggio is only for 3-4 persons they carry as much as
magic so negating the advantage of seating capacity*
*drivers not aware of how to handle it- as per DSE report – they need to maintain
around 5 liter of petrol – but they maintain 1-2 –resulting in poor performance of
vehicle and need of more and early servicing*
*financers – when tata is not financing y should others?*