PRESENTATION

VEGEMEAT MERCHANTS
PRESENTED BY:
SYED NAVEED AKHTER
SHEIKH YASIR
AMMAR RAZA
MUHAMMAD ALAM KHAN
MUHAMMAD ALI MUNAWWAR
CATEGORY:

START UP BUSINESS
INTRODUCTION
 Offering 1st time in Pakistan home delivery
service of meats and vegetables.
 Providing fresh, healthy and hygienic
vegetables & meats at door step.
 Different packages of meats & vegetables in
bucket of different sizes.
OBJECTIVES
 To become life partner of families.
 To create trust on customers with high quality
product & services.
 To perform best efforts to maintain standard
of product & services to the satisfaction of
customers.
PROCEDURE

 ORDER PROCEDURE
 DELIVERY PROCEDURE
ORDER PROCEDURE
 Memberships:
 Membership is mandatory to keep record of basic

informations of customers (e.g. Name & Address)

 Mediums of placing orders:
 Text messaging (sms)

 E-mail

 Call

 Placement of orders using specified code numbers.

DELIVERY PROCEDURE
 SMS will be sent within 15 minutes confirming
delivery time and order amount
 Order will be delivered in buckets of min 3 Kg
 One or more items can be ordered at once
 Payment will be collected at the time of
delivery
 Delivery charges Rs. 30 will be charged.
CODE NUMBERS
Vegetables + Meats Code Number
Potato 1
Onion 2
Tomato 3
Beef 4
Mutton 5
Chicken 6
Coriander, mint & chili pack 7
HOW TO SEND A MESSAGE?
 Just type code number of vegetables, meats
and quantity required and send through
registered mobile number or make call for
order to Vegemeat Merchants’ numbers.
For instance:
1+2+5 = 1

Code Number of Quantity required

Vegetables & Meats
BENEFITS
 Healthy and hygienic vegetables & meats
 Availability at the market price
 Time saving
 Delivery at door step
 Easy ordering procedure
 Prevention from headache
SEGMENTATION
 We are targeting:
 Income group of Rs. 30,000 and above

 Working class

 Families living in flats

 Middle and upper middle class

 Quality, health and hygiene conscious

people
SWOT ANALYSIS
 STRENGTH
 The pioneer in supply of vegetables and
meats through mobile messaging system
 Every one knows about the vegetables and
meats
 WEEKNESS
 Market is not familiar with messaging
system
SWOT ANALYSIS
 OPPORTUNITIES
 After getting acceptability in market we can
work on line extension e.g. fruits etc
 THREATS
 We can loose our market if competitor
enter and offer attractive packages