Brand Shares (by Local Brand Name) • Historic • Retail Value RSP • % breakdown

Brand (GBO) Company name (NBO) 2005 2006 2007 2008 2009 2010
USA
Coffee
Folgers JM Smucker Co, The - - - 12.6 13.4 13.1
Maxwell House Kraft Foods Inc 7.8 7.3 6.8 7.7 8.2 7.9
Starbucks (Starbucks Corp) Kraft Foods Inc 5.0 5.5 5.7 5.8 5.2 5.0
Eight O'Clock (Tata Global Beverages Ltd) Eight O'Clock Coffee Co - - - - - 3.6
Dunkin' Donuts (Dunkin' Brands Inc) JM Smucker Co, The - - - 2.6 3.1 3.5
Starbucks Starbucks Corp 3.3 3.3 3.5 3.5 3.4 3.4
General Foods International Coffee Kraft Foods Inc 2.1 1.9 1.7 1.7 1.5 1.5
Starbucks Via Ready Brew (Starbucks Corp) Starbucks Coffee Co - - - - 0.2 1.2
Millstone JM Smucker Co, The - - - 1.4 1.2 1.2
Seattle's Best Coffee (Starbucks Corp) Kraft Foods Inc 0.8 1.0 1.0 1.1 1.1 1.1
Nescafé Taster's Choice (Nestlé SA) Nestlé USA Inc 1.7 1.5 1.4 1.2 1.1 1.0
Green Mountain Coffee Green Mountain Coffee Roasters Inc - - - 0.5 0.8 1.0
Chock Full O'Nuts (Segafredo Zanetti SpA) Massimo Zanetti Beverage USA 0.7 0.9 0.9 0.8 0.8 0.8
Nescafé (Nestlé SA) Nestlé USA Inc 1.0 0.9 0.8 0.8 0.8 0.7
Kroger (Private Label) Kroger Co 0.8 0.8 0.8 0.8 0.8 0.7
Walmart (Private Label) Wal-Mart Stores Inc 0.6 0.5 0.5 0.6 0.7 0.7
Yuban Kraft Foods Inc 0.6 0.6 0.5 0.5 0.5 0.5
Safeway (Private Label) Safeway Inc 0.5 0.5 0.5 0.5 0.4 0.4
Chase & Sanborn (Segafredo Zanetti SpA) Massimo Zanetti Beverage USA 0.3 0.4 0.4 0.4 0.3 0.3
Green Mountain (Green Mountain Coffee Roasters
Green Mountain Coffee Inc 0.2 0.2 0.2 0.2 0.2 0.2
Inc)
Hills Brothers (Segafredo Zanetti SpA) Massimo Zanetti Beverage USA 0.5 0.4 0.4 0.3 0.3 0.2
Don Francisco Don Francisco Coffee Traders 0.2 0.2 0.2 0.2 0.2 0.2
Brothers JM Smucker Co, The - - - 0.2 0.2 0.2
MJB (Segafredo Zanetti SpA) Massimo Zanetti Beverage USA 0.2 0.2 0.2 0.2 0.2 0.2
The Roasterie Roasterie Inc, The 0.2 0.2 0.2 0.2 0.1 0.1
Eight O'Clock (Tata Tea Ltd) Eight O'Clock Coffee Co - 3.6 3.7 3.8 3.8 -
Folgers Procter & Gamble Co, The 13.2 12.7 12.4 - - -
Millstone Procter & Gamble Co, The 2.0 1.8 1.8 - - -
Dunkin' Donuts (Dunkin' Brands Inc) Procter & Gamble Co, The - - 1.6 - - -
Brothers Procter & Gamble Co, The 0.2 0.2 0.2 - - -
Eight O'Clock Eight O'Clock Coffee Co 2.9 - - - - -
Chase & Sanborn Sara Lee Corp - - - - - -
Chock Full O'Nuts Sara Lee Corp - - - - - -
Great Atlantic & Pacific Tea Co Inc, The
Eight O'Clock - - - - - -
(A&P)
Hills Brothers Sara Lee Corp - - - - - -
MJB Sara Lee Corp - - - - - -
Seattle's Best Coffee Seattle Coffee Co - - - - - -
Seattle's Best Coffee (Starbucks Corp) Seattle's Best Coffee Co - - - - - -
Other Private Label (Private Label) Other Private Label 2.1 2.9 2.7 3.5 3.7 4.0
Others Others 53.0 52.5 52.0 49.1 47.9 47.3
Total Total 100.0 100.0 100.0 100.0 100.0 100.0

Sources:
1. Hot Drinks: Euromonitor from trade sources/national statistics

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