Event Management Assignment

CREATIVE FOR BTL

TATA SKY TRUE CHOICE PACK

By Sunil Sharma
 OBJECTIVE

• To develop a creative for below-the-line(btl) activity

across malls to promote DTH service brand :
TATA SKY TRU CHOICE Pack
 PROMOTING NEW FEATURES
• Tata Sky Tru Choic Pack gives user the freedom
to select preferred channels based on the
interest hence paying only for necessary
channel required .
• Example : Only Music Channels Packs
Only Sports Channels Packs
 CREATIVE BLUE PRINT 1
• TAG LINE
JOR JABARDASTI KO SHOOT KARO
• SETUP : CANOPY SORT OF STRUCTURE
• VENUE : MALL CENTRE
• PEOPLE REQUIRED : ONE ANCHOR FEMALE
TWO MALES
• AV : A MEDIUM SIZE SCREEN
• OTHERS : TATA SKY TRU CHOICE PACK BANNER
,PAMFLETS, OTHER MATERIALS,
 SEQUENCE OF ACTIVITY

• ANCHOR ASKING PEOPLE TO SHARE THEIR

EXPERIENCE /STORY ABOUT BEING FORCED TO
DO SOMETHING BY SOME ONE
• GIVE SMALL FREEBIES LIKE SMALL GIFT ITEMS
LIKE PHOTO FRAMES, PENS, PENS STAND , ETC.
WITH TAG LINE & TATA SKY TRU CHOICE
BRANDING
• ON THE SCREEN TATA SKY TRU CHOICE ADS
BEING SHOWN
 CREATIVE BLUE PRINT 2
• NAME OF ACTIVITY : T SHIRT / HUMAN
BANNER SHIRTS
• SETUP : CANOPY TYPE STRUCTURE
• PEOPLE REQUIRED : 1 MALE
1 FEMALE
• VENUE : MALL CENTRE AREA
• ITEMS REQUIRED : BANNERS , PAMFLETS ,T
SHIRT WITH TAG LINE : MEET AMIR KHAN ?
 SEQUENCE OF ACTIVITY

• ASK YOUNG BOYS / GIRLS TO BE EARN

GIFTS /PRIZES BY WEARING T SHIRTS &
ROAMING HERE THERE IN MALL
• GENERATE CURIOSITY IN MALL
• WHOSEEVER COMES TO CANOPY FOR INFO
AFTER SEEING T SHIRT SHOW HIM AD ASK
HIM/ HER TO DESCRIBE TATA SKY TRU CHOICE
ADS
 CREATIVE BLUEPRINT 3
• NAME : PAY KARO AB HAQ SE
• SETUP : A STAGE TYPE STRUCTURE
• PEOPLE REQUIRED : 1 MALE ANCHOR
1 FEMALE ANCHOR
• VENUE : MAIN OUTER AREA OF MALL
 SEQUENCE OF ACTIVITY
• ON STAGE ERECT RED LIGHTS N STOP SIGN
• ANCHOR INVITES PEOPLE TO COME OVER N
TAKE PLEDGE AGAINST : MIS – PRICING
• ENGAGE PEOPLE TO HIGHLIGHT TATA SKY TRU
CHOICE