Hero Honda recognized rural markets as an important opportunity for growth given their large population size and cash incomes from agriculture. They tailored their marketing strategy to the rural context by focusing on affordability over features, establishing widespread distribution networks, and engaging in community development programs to build trust with customers. Their approach centered on the 4 As - availability, affordability, awareness, and after-sales - helped Hero Honda become a leader in the Indian motorcycle market.
Hero Honda recognized rural markets as an important opportunity for growth given their large population size and cash incomes from agriculture. They tailored their marketing strategy to the rural context by focusing on affordability over features, establishing widespread distribution networks, and engaging in community development programs to build trust with customers. Their approach centered on the 4 As - availability, affordability, awareness, and after-sales - helped Hero Honda become a leader in the Indian motorcycle market.
Hero Honda recognized rural markets as an important opportunity for growth given their large population size and cash incomes from agriculture. They tailored their marketing strategy to the rural context by focusing on affordability over features, establishing widespread distribution networks, and engaging in community development programs to build trust with customers. Their approach centered on the 4 As - availability, affordability, awareness, and after-sales - helped Hero Honda become a leader in the Indian motorcycle market.