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  • Rural Marketing-Hero Honda

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    rajandua2010
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    Hero Honda recognized rural markets as an important opportunity for growth given their large population size and cash incomes from agriculture. They tailored their marketing strategy to the rural context by focusing on affordability over features, establishing widespread distribution networks, and engaging in community development programs to build trust with customers. Their approach centered on the 4 As - availability, affordability, awareness, and after-sales - helped Hero Honda become a leader in the Indian motorcycle market.

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    Rural Marketing-Hero honda

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    Hero Honda recognized rural markets as an important opportunity for growth given their large population size and cash incomes from agriculture. They tailored their marketing strategy to the rural context by focusing on affordability over features, establishing widespread distribution networks, and engaging in community development programs to build trust with customers. Their approach centered on the 4 As - availability, affordability, awareness, and after-sales - helped Hero Honda become a leader in the Indian motorcycle market.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    15 views10 pages

    Rural Marketing-Hero Honda

    Uploaded by

    rajandua2010
    Hero Honda recognized rural markets as an important opportunity for growth given their large population size and cash incomes from agriculture. They tailored their marketing strategy to the rural context by focusing on affordability over features, establishing widespread distribution networks, and engaging in community development programs to build trust with customers. Their approach centered on the 4 As - availability, affordability, awareness, and after-sales - helped Hero Honda become a leader in the Indian motorcycle market.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Rural Marketing

    Hero Honda

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    Features of Rural Markets

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    Features of Rural Markets (contd..)

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    Constraints of Rural Markets

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    Why did They go to Villages

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    Product Related

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    CSR Initiatives

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    4 As of Hero Honda

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