On Wednesday the 3rd of September 2008 Everton
wil hold an extraordinary general meeting at which
shareholders will have the opportunity to question
the board, on behalf ofall Evertonians,on specific
aspects of the proposed move to Kirkby. Important
issues surrounding the apparent departure from what
Evertonians wete told prior to the ballot in 2007 as
‘opposed to what actuelly appears in the Tesco planning
application require urgent clarification.
In order to dispel the fears of shareholders, Everton
chairman, Bill Kenvwright, will be asked to provide answers
to many questions including.
+ Why did the club advise Evertonians that the club's
contribution to the proposed stadium would be
effectively free when the DTZ report confirms that the
lub will have to contribute £78,000,000?
«What are the current expectations surrounding the
proposed plan to raise £78,000,000?
«What is the actual cost of building the stadium?
What level of long-term debt would be deemed
acceptable to the board?
+ What will be the impact, for Everton, of the recently
announced public inquiry?
Why does the chairman claim to have been searching
for investors or prospective buyers for the club when
the DTZ report states that the directors haveno
Intention of selling their shareholding?
*In light of the decision to hold a public enquiry andon
reflection, was the signing of an exclusivity agreement,
binding the club into a development that represents a
significant departure from planning policy, in the best
interests of the club andits shareholders?
*Would the board agree that, in light of the information
that has surfaced since the publication of the planning
application, the 2007 ballot is not a truereflection of
the wishes of supporters of Everton Football Club?
Shareholders and supporters, having read the DTZ report,
are now questioning the suitability ofa plan to relocate
Everton toa retail park beyond the outskirts of the city.
For those unfamiliar with the report it can be found in full
at wwwikeioc.net
One of the objectives of the EGM is to provide answers to
concerned Evertonians;t is not an exercise to apportion
blame to any individuals on the board or indeed those
shareholders and supporters who believe that this
proposed relocation to Kirkby represents the best that
the lub can achieve given its present financial standing,
The ultimate goal ofthe EGMis to guarantee that the
future direction of the clubis one that offers an inclusive
strategy ensuring the interests of all involved in making
the club what it is today and what it will be tomorrow are
taken into consideration. With this in mind the chairman.
will be asked take a vote on a further resolution, namely:
“In the best interests of the Everton Football Club the shareholders of the company request
that the board extricate the club from the exclusivity agreement with Tesco followed by
the immediate withdrawal from the Destination Kirkby scheme and forthwith commence
negotiations with Liverpool City Council to ensure that the club can redevelop Goodison Park
or relocate to a central location of the clubs choice within the city of Liverpool.”
Let us hope that in the spirit of the people's club the people will be allowed to register their support or
objection to Destination Kirkby now that the facts surrounding the relocation to Kirkby are known,Should Evertonians
he concerned?
Everton Profit v Debt
30
20
10
10
-20
-30
-40
NetProft
——TowiDept
50
-60
Year
2007
Everton supporters have unanimously welcomed the incredible
transformation, uncer David Moyes trom perennial relegation Aghters
to establishing their rightful place 2s members ofthe lite in English
football Unfortunatey this contests greaiy with their performance off
the fel starved of outsice investment the management tear halite
choice other than te introduce cost cutting strategies that have included
the outsourcing oftheir catering and merchandising operations the
spasal and mortgaging of tangybe assets to fund day-to-day business
requirements andthe securitisation of intangible assets suchas the annual
TVand merit payments to provide much needed funds for the manager.
Evertonians are concemed that these strategies will eventualy lead to
‘a complete inabilty to compete in the transfer market. Many ofthese
sirategies were cutedin a three-year business plan, sadly.cespite vast
increases in media and merit payments.2scan be seenin the charton the
left thisstrategy has failed to improve Everton's financial stencing, Infact,
save forthe sale of Wayne Rooney which can be seen in 2005,i could be
argued thatthe financial standing and prospect of the cub today ate
pethaps worse than at any time inthe lat eight years wth itlehope of
Improvement as the asset base uns out and fnanclalnsttutons review
their lending criteria due tothe creditcrunch
Partof the problems undoubtedly the inability ofthe club to generate
sufficient revenue from attendances, cotporate hospitality and
commercial activitis.To address this the board proposed a move to
Kirkby, highlighting that the extra capacity and improved corporate areas
would generate a net contitution of £1081 per annum forthe manager,
many supporters opposed this asin ther view the plan would be unlikely
toachiove these objectives.
Following representations by Tesco the boatd of Everton entered inta
an exclusivity deal preventing the club exploring altematives to their
kitkby project however shareholders and supporters believe that
thisagreementis notin the best interests of the cluband that other
proposals should be explored and developed,
‘The’ Destination Kirkby project was presented asa cost effective
solution fora club with imited financial resources the project was,
heavily reliant upon the size ofthe associated retail development as this
provided 452M cross subsidy tothe stadium allegedly making possible
the acquistion ofa £130M stadium for £78M The pressure group KEIOC
ate one of many gtoups opposed ths,citing thatthe development
represented a major departure from planning policy August 2008 the
Secretary of State,Hazel Blears called the application in and announced
that a publicencuiry would begin in November.
‘Supporters and shareholders believe thatthe board ofthe club should
immediately extricate itslf rom ths exclusivity deal identify potential
sites within the cy and make an approach tothe City Councilwith a
view of obtaining ther support for a naw Everton business development
plan. This should be fr the benefit ofthe club asa whole and notjust the
major shareholders.
[Literature for on Extraordinary General Meeting of Everton Football Club, Sammer 2008Redevelopment of Goodison
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wid asst overall regeneration of North Liverpool and in view of the
‘news surrounding te progres of Proect Jenner” andirmows that TESCO have
ulleé-ou eaves open the posit fr wider opportunities. However, Everton
‘hove stil not formal engoged with Bestway etal during the pest i8montts
ormore. Wewillseehothings progrssregardng out letestpropesas whist
tespecting the interestsof our existing andfuturecustomersandstof
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possibity The nd scuth and extending 8C"rothearena'scapable of housing
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vents that woudbenczpableof beng acrommedstd at thesmallerearby
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