UNIVERSITY GRANTS COMMISSION NET ,BUREAU

Code No. : 08

Subject

COMMERCE

SYLLABUS AND SAMPLE QUESTIONS

Note:

There will be two questtonpapersvPaper-Il and Paper-III (Part-A & B). Paper-II will cover 50 Objective Type Questions (Multiple choice, Matching TYPe, True/False, Assertton-Reasonmg type) carrying 100 marks. Paper-III will have two Parts-A and B; Paper-III (A) will have 10 short essay type questions (300 words) carrying 16 marks each. In it there will be one question with internal choice from each unit (i.e., 10 questions from 10 units; Total marks will be 160). Paper-III (B) will be compulsory andtherewtll be one question from each of the Electives. The candidate will atiemptonlyone question (one elective only in 800 words) carrying 40 marks. Total marks of Paper-III will be 200.

PAPER-II .andPAPER-UI(A) [CORE GROUP}

Unit-I

Business Environment

Meaning and Elements of Business Environment

Economic environment, Economic Policies. Economic Planning

Legal environment of Business in India, Competition policy, Consumer protection, Environment protection

Policy Environment : Ltberaltzatton, Prlvatisation and globahsation, Second generation reforms, Industrial policy and implementation. Industrial growth and structural changes

Unit-II

Financial & Management Accounting

Basic Accounting concepts; Capital and Revenue. Financial statements Partnership Accounts : Admission, Retirement, Death, Dissolution and Cash Distribution

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Advanced Company Accounts : Issue, forfeiture, Purchase of Business, Liquidation. Valuation of shares, Amalgamation, Absorption and Reconstruction. Holding Company Accourits

Cost and Management Accounting: Ratio Analysis. Funds Flow Analysis. Cash Flow Analysis, Marginal costing and Break-even analysis, Standard costing. ~. Budgetary control, Costing for decision-making

.. Responsibility accounting

Unit-III

Business Economics

Nature and uses of Business Economtcs, Concept of Profit and Wealth maximization. Demand Analysis and Elasticity of Demand. Indifference Curve Analysis, LaW'

Utility Analysis and Laws of Returns and Law of variable proportions

Cost. Revenue, Price determination in different market situations : Perfect competition, Monopolistic competition. Monopoly. Price discrimination and Oligopoly, Pricing strategies

Unit-IV

Business Statistics & Data Processing

Data types, Data collection and analysis. sampling. need, errors and methods of sampling, Normal distribution, Hypothesis testing, Analysis and Interpretation of Data

Correlation and Regression, small sample teets=-t-test, F-test and chi-square test

Data processing=Elements, Data entry, Data processing and Computer applications

Computer Application to Functional Areas-Accounting, Inventory control, Marketing

Unit-V

Business Management Principles of Management

Planning-Objectives. Strategies. Planning process. Decision-making Organising, Organisational structure, Formal and Informal organisations, Organisational culture

Staffing

Leading : Motivation. Leadership, Committees, Communtcation Controlling

Corporate Governance and Business Ethics

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Unit-VI

Marketing Management

The evolution of marketing, Concepts of marketing, Marketing mix, Marketing environment

Consumer behaviour, Market segmentation Product decisions

Pricing decisions

Distribution decisions

Promotion decisions

Marketing planning, Organising and Control

Unit-Vll

Financial Management

Capital Structure, Financial and Operating leverage Cost of capital. Capital budgeting

Working capital management

Dtvtdend Policy

Unit-VIIl

Human Resources Management

Concepts. Role and Functions of Human Resource management Human Resource Planning. Recruitment and Selection

Training and Development, Successton Planning

Compensation: Wage and Salary Administration, Incentive and Fringe benefits. Morale and Productivity

Performance Appraisal

Industrial Relations in India, Health, Safety, Welfare and Social security, Workers' Participation in Management

Unit-IX

Banking and Financial Institution

. Importance of Banking to Business, Types of Banks and Their Functions, Reserve Bank of India, NABARD and Rural Banking

Banking Sector Reforms in India, NPA, Capital adequacy norms E-banking

Development Banking : IDBI. IFCI, SFCs, UrI, SIDBI

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Unit-X

International Business

Theoretical foundations of international business, Balance of Payments International liquidity, International Economic Institutions-IMF, World Bank IFC, IDA, ADB

World Trade Organisation-its functions and policies

Structure of India's foreign trade: Composition and direction, EXIM Bank. EXIM Policy of India, Regulation and promotion of Foreign Trade

PAPER-III (B)

[ ELECTIVE / OPTIONAL ]

Elective--I : Accounting and Finance

Accounting standards in India, Inflation Accounting, Human Resource Accounting, Responsibility Accounting, Social Accounting

Money and Capital market, Working of stock exchanges in India, NSE, OTCEI, NASDAQ, Derivatives and Options

Regulatory Authorities : SEBI, Rating Agencies; New Instruments : GDRs, ADRs

Venture Capital Funds, Mergers and Acquisitions, Mutual Funds, Lease Financing, Factoring. Measurement of risk and returns securities and portfolios

Computer Application in Accounting and Finance

Elective""7'"11 : Marketing

Marketing Tasks, Concepts and Tools, Marketing Environment Consumer Behaviour and Market Segmentation

Product decisions

Pricing decisions

Distribution decisions

Promotion decisions

Marketing Researchs On -line marketing

Direct Marketing; Soctal.eethical and legal aspects of marketing in India

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Elective-III : Human Resource Management

Concept; Role and Functions of. Human Resource Management

Human Resource Planning, Job analysis, Job description and specifications, Use of Job analysis information, Recruitment and Selection

Training and Development, Succession Planning

Compensation : Wage and Salary administration. Incentives and Fringe benefits, Morale and Productivfty-

Appraisal Performance

Industrial Relations in India, Health. Safety. Welfare and Social Security, Workers participation in Management

Elective-IV : International Business

Foreign Direct Investment and Multinational Corporations-MNCs Culture, MNCs and LDCs, Joint Ventures

Regional Economic Integration: SAARC, ASEAN, EC, NAFrA India and WTO, Intellectual Property Rights

Foreign Exchange-s-Exchange rate. Mechanism. Risk management, Transfer of international payments, Convertibility of Rupee, Current and Capital Accounts; Issues and Perceptions. Derivatives and Futures

Foreign investment Institutions; Instruments: GDRs, ADRs, Flls-e-their role in Indian Capital Market

Elective-V : Income-tax Law and Tax Planning

Basic concepts. Residential status and tax incidence, exempted incomes. computation of taxable income under various heads

Computation of taxable income of individuals and firms

Deduction of tax. filing of returns. different types of assessment; Defaults. and penalties

Tax planning: Concept, significance and problems of tax planning, Tax evasion and tax avoidance. methods of tax planning

Tax considerations in specific business decisions, vtz., make or buy; own or lease. retain or replace; export or domestic sales; shut-down or closure; expand or contract; invest or disinvest

Computer Application in Income tax and Tax planning

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SAMPLE QUESTIONS

PAPER-II

1. Under the National Equity Fund Scheme of SlOB!, the collateral insisted upon for soft loan is :

(A) land

(B) land and machine tc) plant

(D) None of the above

2. The process by which an individual organizes and interprets his impressions of the environment around him is known as :

(A) attitude

(B) perception

(C) personality

(D) value

3. According to the marketing concept, the different functional areas of the firm should blend their efforts in order to . maximize :

(Al profit

(B) sales

(C) market share

(D) customer satisfaction

PAPER-III(A)

1. Describe how you would analyse the flnancial statements of a company.

Or Explain Maslow's need-hierarchy theory.

2. Distinguish between the Selling Concept and the Marketing Concepts.

Or

Explain the advantages and limitations of promoting the employees from within.

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PAPER-III (B)

11. Describe and evaluate the various methods of Capital Budgeting.

Or

Explain the concept of product life cycle (PLC). What factors affect the life cycle of a product? Suggest appropriate strategies at the different stages of the PLC.

Or

Analyse and examine the various social security measures provided for the workers in India.

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