LAW OF NAME

LAW OF NAME
 Nike, Inc. is a major publicly traded
sportswear and equipment supplier based in
the United States
 Nike, Nike sells an assortment of products,
including shoes and apparel for sports
activities like association football basketball,
running, combat sports, tennis, American
football, athletics, golf and cross training for
men, women, and children
LAW OF THE COMPANY
 LAW OF COMPANY
• NIKE INC is only the manufacturers of nike
shoes
• Athletic shoes
Apparel
Sports equipment
Accessories
• Nike has contracted with more than 700 shops
around the world and has offices located in 45
countries outside the United States
LAW OF CONSISTENCY
 LAW OF CONSISTENCY
• The company's profits grew quickly, and in 1966,
BRS opened its first retail store, located on Pico
Boulevard in Santa Monica, California
• The first shoe sold to the public to carry this
design was a soccer shoe named Nike, which was
released in the summer of 1971
• In 1978, BRS, Inc. officially renamed itself to Nike,
Inc
• By 1980, Nike had reached a 50% market share in
the U.S. athletic shoe market, and the company
went public in December of that year
LAW OF WORD
 LAW OF WORD
• A brand should strive to own a word in the
mind of the consumers
• NIKE – JUST DO IT
• NIKE is a name which is also famous in the
field of the sports
• NIKE brand value is more in western countries
as compared to asia
LAW OF ADVERTISING
 LAW OF ADVERTISING
• In 1982, Nike aired its first national television
ads, created by newly formed ad agency
Wieden+Kennedy, during the New York
Marathon
• The Cannes Advertising Festival has named
Nike its Advertiser of the Year on two separate
occasions, the first and only company to
receive that honor twice (1994, 2003).
 LAW OF ADVERTISING
• Nike also has earned the Emmy Award for
best commercial twice since the award was
first created in the 1990s.
• The second Emmy for advertising earned by
Nike was for a 2002 spot called "Move," which
featured a series of famous and everyday
athletes in a stream of athletic pursuits.
LAW OF EXPANSION
 LAW OF EXPANSION
• The power of the brand name is inversely
proportional to its scope .
• Nike has tried to assign one brand name to
each of the product
• Nike has given there names to product . They
currently also make jerseys, shorts with there
own brand name