Cambridge

Cambridge healthcare LTD.
GENERAL
INFORMATION
1
GENERAL INFORMATION
NAME OF THE COMPANY : -
 CAMBRIDGE HEALTHCARE Ltd.
ADDRESS OF THE COMPANY : -
 257,G.I.D.C., PHASE-ii
MODHERA ROAD,
MEHSANA-384002,
GUJARAT-INDIA.
ADDRESS OF THE REGISTERED OFFICE: -
 306, “SHAPATH – II”,

OPP. RAJPATH CLUB,
SARKHEJ GANDHINAGAR HIGHWAY,
BODAKDEV,
AHMEDABAD – 380015.
TEL: - 6878839
E-MAIL: -
 cambridge1995@reddifmail.com
 cambridge1995@hotmail.com
 infacam@hotmail.com
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INTRODUCTION OF PHARMACEUTICAL INDUSTRY
Pharmaceuticals are medicinally effective chemicals,which are converted

to dasage forms suitable for patients to imbibe. In its basic chemical form,
pharmaceuticals are called bulk drug and final dasage forms are known as
formulation. Usage of pharmaceuticals are governed by the under lying
medical science. The four primary medical sciences are as under.
 Allopathy or modern medicine has gained global popularity.

 Ayurveda, an ancient Indian science, mainly uses herbal remedies.
 Unani, having Chinese origin, is prevalent in south east asia.
 Homeopathy, founded by German physician, was fairly popular in
the early 19th century.
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RESON FOR SELECTING THE LOCATION
 This place GIDC as an industrial area is good for doing any kind of
business.
 The reason for selecting this place is availability of venders and othe
business stack holders.

 The raw material required by the company is easily available.
 Infrastructure facility & power supply are also easily available
because of GIDC area.
 The company is located near the city so that banking facility is also
available.
 The company is situated near National Highway No.8, so that there
is no transportaion problem.
 There are easily available cheap, unskilled, semi skilled & skilled
labours.
 The weather is good for producing company’s product.Government
provides subsidiary and some other benefits.
REASON FOR SELECTING PHARMACEUTICAL

INDUSTRY
Now a days, pharmaceutical industry has constant stand in india because

people are aware about their disease, so people now to purchase medicines
for to overcome from the disease, even if they are poor. In pharmaceutical
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industry, the profit margin is very high. It require only on time investment
in the establishing.After establishing there is no need of
investment.Pharmaceutical company to face some compition because this
company has to cost for 5 to 6 years for getting a stand in market.
The organisation was established for doing pharmaceutical and marketing

activites in all over india. The benefit of society is providing healthcare
services and to serve humanity in better way.
COMPANY PROFILE
Camebridge is established in 1995 at Mehsana, North Gujarat, with

strategic interest in health care service. The company is professionally
organized and managed by qualified directors, with exhaustive experience
in different fields of pharmaceutical like manufacturing, research and
marketing. They are making some of the best competent brands in their
units. To fulfill the requirement of pharmaceutical formulation,
Cambridge has two pharmaceutical manufacturing units. These units are
under the Government of India Food & Drug WHO GMP certificate.
Cambridge is engaged in manufacturing different formulation like powder,
Dermatology, Gynocology and pediatrics. Currently they are
manufacturing in the business for multinational pharmaceutical house also.
Company has Asia’s largest Isabgol finished formulation plant under
WHO GMP certification .
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They have few spare capacity with them to which they want to use it for
only good professional big house. They interested for the business with
these kind of business house on job work or third party/loan licenes terms
basis.
HISTORY AND DEVELOPMENT
The history of the company is most important because it shows how the
idea regarding formation of the company is coming in the mind of
promoters.At the time of establishment many things are required to be
considered, many problems are required to get solved. The company
which is going to be established as a small scale unit may face some
problems. We would be able to know such a problems which are most
complex in to the history of the company. History of the unit provides
guidance about past situation.The history of CAMBRIDGE
HEALTHCARE Ltd. is as follow:
HISTORY OF THE UNIT: -
CAMBRIDGE HEALTHCARE Ltd. is a Joint Stock Company. It was

established in 1995 at mehsana. At the time of establishment the promoters
were kept well informed about the market of pharmaceutical company.
CAMBRIDGE is established before 10 years with only one depot. At that

time company was initially concentrating in Gujarat only.But now they
have seen depot in different states of India and also in foreign countries
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like Russia, Korea etc. Such the company has enhanced its business
rapidly.
The idea of establishing this company is first come into the mind of its
initial promoter Mr.NIRAJ KUMAR SINGH and this idea is converted
into the company by the main 5 initial promoters, named
 Mr. Niraj Kumar Singh

 Mr. R. J. Patel
 Mr. R. J. Solanki
 Mr. M. G. Patel
 Mr. Vikram Desai
CAMBRIDGE HEALTHCARE Ltd. was a small unit with limited capital

structure, limited products and limited profit when it was started. But well
management of a company come up as a development factor. Today, the
company is producing more than products.
DEVELOPMENT OF THE UNIT: -
The development of CAMBRIDGE HEALTHCARE Ltd. is slowly but

surely.Now a days company is one of the developing unit in the field of
capsuals and syrups. There are many competitive companies in capsual as
well as syrups. This company is developed in all aspects i.e. forms like
view point of sales performance, quality of the products etc. This company
has earned name and fame in export market also.
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At the time of establishment company was produced only limited number

of capsuals, injuctions & syrups. But now a days, company produce many
different products like lotio creams, some food products which is running
under government project ICDS, Isabgol etc.
It is worth to note that CAMBRIDGE takes a consumer’s

HEALTHCARE from the day beginning.
EXISTING MANAGEMENT BODY
 CHAIRMAN :
 Shri Ranchod bhai J. Patel.
 MANAGING DIRECTOR :
 Mr. Niraj kumar Singh.
 DIRECTORS :
 Shri R . J . Patel
 Shri R . J . Solanki.
 Shri M . G . Patel.
 Shri A . V . Patel.
 Shri Vikram . Desai.
 BANKERS :
 Corporation Bank
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 The Mehsana Urban Co-Operative Ltd.
 AUDITORS :
 Mr . Nitin Shah.
Chartered Accountant
Meru Consultant , Unjha.
 MANAGERS :
 Mr. Rakesh Patel (Production mgr.)

 Mr. Pervinder singh (HR mgr.)
 Mr. A . G . Tiwari. (Finance mgr.)
 Mr. D . S . Tiwari. (Marketing mgr.)
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ORGANIZATION STRUCTURE
CHAIRMAN
MANAGING DIRECTOR
DIRECTORS
GENERAL MANAGERS
PRODUCTION MANAGER MARKETING MANAGER
FINANCE MANAGER HR MANAGER
DEPUTY GENERAL MANAGER
SUB OFFICERS
WORKERS
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FORM OF ORGANIZATION AND SIZE OF UNIT
The CAMBRIDGE HEALTHCARE Ltd. Falls down in the Joint Stock

Company form of organisation which was established under the
Company’s Act 1956.The company, being a public company follows all
the rules and regulations stated by the Act. It issues shares for collecting
capital by invinting public and also prepare A.O.A. and M.O.A.
Average annual profit of the CAMBRIDGE HEALTHCARE Ltd.is around

3 to 4 crores.The production and sales of company’s products is also not
on the large base. So, the company is taken into consideration as a small
scale company.
COMPETITORS: -
Competitors are playing a major role in marketing. Sometimes they

become the reason of failure of the company. All business unit must know
knowledge of competitor activities and their strength. They also include
the research and devolopment of new product. It is the basic and
fundamental requirement of competitive market.
CAMBRIDGE HEALTHCARE Ltd is the pharmaceutical company. So

there are lots of national and multinational company in pharmaceutical
sectors it is highly competitive market. The major competitors of
CAMBRIDGE are as under.
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 CADILA HEALTHCARE Ltd

 MAANPHARMA HEALTH CARE Ltd
 SUNPHARMA HEALTH CARE Ltd
 TORRENT HEALTH CARE Ltd
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MARKETING
DEPARTMENT
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INTRODUCTION
Marketing is an effective factor for the success of business. In modern

times many industries are producing the same product so that there is a
high competition between the companies. In these times goods and
services are produced with the use of high technology and production is
very high so that company has to create demand for their product in the
market. It is done through Effective marketing otherwise company have to
close down its business.
DEFINITION
Marketing management is the process of planning and executing,

conception, pricing, promotion, & distribution of ideas, goods and services
to create exchange that satisfy individual organizational goals.
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ORGANIZATION STRUCTURE OF MARKETING

DEPARTMENT
CHAIRMAN
MANAGING DIRECTOR
DIRECTOR
MARKETING MANAGER
REGIONAL SALES
MANAGER
AREA SALES
MANAGER
PSR / MR
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PRODUCT PLANNING
CAMBRIDGE HEALTHCARE Ltd may produce more than the product

requirement. So product planning is necessary. In product planning the
matters related to the production of new products like,how to introduce
new product in the market,what are the competitors in the market at the
new product, In which capacity the firm may produce product are
discussed by the company research team.Product planning is done to
introduce completely worth and quality product in the market.
Mostly, product planning depend on the size and nature of the company’s
business and sales and demand for the product also.
A firm has introduced two new products by product planning just before
few months. These products are successfully working in the market now,
named :
 Isabgol.
 Food products under government project ICDS.
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PRICING POLICY
In simple term, price is an exchange value of product and service and

pricing is a value determination if piece. The main objective of the firm is
to earn profit very much depends upon the correct price decision.
Thus,price is a key element in the marketing mix because it directly relates
to the directly relates to the generation of total revenue.
The prices of different tablets as well as creams and injuction of

CAMBRIDGE HEALTHCARE Ltd are generally affordable by the
average people of the society.
Prices are generally fixed based on the cost of raw material and the
manpower utilized for the manufacturing the product. Also,prices are
decided looking to the competitors and demand in the market.
PMT (production management team) department of the company is

responsible for fixing the price policy for different products and it has the
authority to make any variation in the prices.
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The price policy of CAMBRIDGE HEALTHCARE Ltd is easily

understood from the following chart
Demand
& supply Image
Competition
of [Premium]
product
Pricing Production
cost
Margins
Market Profit of to be
Scenari company gives
o
MARKET SEGMENTATION
The concept of market segmentation is based on the fact that the market of
commodities is heterogeneous. Market represents a group of customers
having common characteristics but two customers are never common in
their nature, habits, hobbies, income and purchasing having similar
qualities are grouped in segments. The characteristics of customers of on
segment differ with those of other segment. Thus market segment is a
division and of a total market into distinguish subjects of
customers.CAMBRIDGE HEALTHCARE Ltd is a producer of
pharmaceutical products, therefore its market can be segmented on the
basis of characteristics of consumers and product. Therefore company has
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adopted both market segmentation on the basis of product and consumer.

The segmentation is as bellow :
 Dermatology
 Gynocology
 Pediatrics
In this category the products which are used for all human being are
included. The same kind of product is available in different packaging for
different age people.
CHANNEL OF DISTRIBUTION
Distribution channels are set of independent organizations involved in the
process of making a product or service available for user or consumption.
Channels are normally described a forward movement of products from
source to user. In today’s economy, most of the producers do not sell their
goods directly to the final users.
The units considers the following factor while selecting the channel of
distribution
 Experience of product selling

 Payment period
 Financial soundness
 Delivery time etc.
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In CAMBRIDGE HEALTHCARE Ltd,products are reached to the

patient through following distribution channels.
FACTORY
CAMBRIDGE DISTRIBUTION / WARE HOUSE
CNF AGENTS (IN VARIOUS STATE)
INDUSTRIAL DISTRIBUTORS
CHEMIST SHOPS HOSPITALS
PATIENTS
SALES PROMOTION
“Sales promotion consists of a diverse collection of incentive tools, mostly

short term, designed to stimulate quicker and / or greater purchase of
particular products / services by consumers of trade”
“Advertising offers a reason to buy , sales promotion offers an

incentive to buy.”
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Sales promotion is the important aspect of business of any company. It

includes the schemes and any other promotional activity which increase
the sates of the company.
Sales promotion is decided on the base of following factors.

 To increase the sales volume .
 Competitors activities .
 Market trend etc .
For the promotion of the sales of the company products, CAMBRIDGE

uses many schemes to retailer, CNF agents and also to distributors.
DIFFERENT SCHEMES
Different schemes to benefit retailer on the different products are like,
 Get one free on 16 pieces of tablets

 Put POP (price of product) for important and disputes Rs. 500.
 Give 2% cash discount in any products (medicines)
 Give attractive gift articles to the retailers
PERSONAL SELLING
Personal selling means oral presentaton in a conversation with one or more

prospective for the purpose of making sale. Personal selling is a direct or
personal method of selling the product. The purpose of personal selling is
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to bring out right product into contact with the right customers & to make
certain that ownership transfers take place.
Since last three years CAMBRIDGE HEALTHCARE has adopted

personal selling through sales representative who makes directly contact
with the consumers & give them information regrading the product and
sale it out in the market.
ADVERTISING
Advertising is any paid form of non personal presentation and promotion

of ideas , goods or services by any identified sponsor. An advertising is a
specific communication purpose to be achieved with a specific audience in
a specific time frame.
Advertising effectiveness through skilled planning and management of

advertising efforts is a key responsibility of marketing
management.Advertising is sharp contracts with persons selling seeks to
convey the market necessary to masses of potential buyers achieving
advertising effectiveness through skilled planning and management.
So, far advertising of its concerned advertising is done by the M.R.and for
the advertising they are spending much more money for the purpose of
increasing in sales.CAMBRIDGE HEALTHCARE Ltd consists of
different types of benners , hang outs , visual lets etc.at different chemists’
shops and also in doctors’ chambers.
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CONCLUSION
After having a deep insight in the department of marketing, we can

conclude that CAMBRIDGDE HEALTHCARE Ltd has very good
marketing strategies and well-organized marketing department.
As company is small scale unit , it is facing so many difficulties in

todays competitive market.Although the company has established its
identification in the global market and it has attained name and fame in
export of medicines.
However , there are no suggestions to improve the marketing

performance of the company as it is running effectively.
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HUMAN RESOURCE
DEPARTMENT
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INTRODUCTION
In the modern business employees hold a very key place in the business.
No business enterprise can exist and function without employees. The
success of organization depends upon efficiency and effectiveness of
employees. The best utilization of the human resources. Personnel
management is the best criteria and it is important for its achievement of
objectives.
“One can not climb in to skin and judge the person, weather he is efficient
or not, potential or Not “ so personnel department is needed. In
CAMBRIDGE HEALTHCARE Ltd,being an unit of no. of employees at
production place and office,it is very much challenging task to handle the
personnel function.There is conductive work environment and harmonious
relationship between employees and management. The company do not
face special problem in processing the component relevant to persons.
ORGANIZATION STRUCTURE OF HR DEPARTMENT
Organization of HR department means the structure of HR department. It

is the origin of efficiency of the company as well as the profitability of the
company.
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In CAMBRIDGE HEALTHCARE Ltd, there is separate Human Resource

Department for utilizing the manpower effectively. Mr.Perminder singh is
the HR manager who takes all the personnel decisions.
CHAIRMAN
MANGING DIRECTOR
DIRECTOR
HR MANAGER
ASSISTANT HR
EXECUTIVE
SALES CO-ORDINATOR
ASSISTANT PMT
ASSISTANT CDC
PMT :- PRODUCT MANAGEMENT TEAM

CDC :- CENTRAL DISTRIBUTION CENTRE
RECRUITMENT SELECTION AND INDUCTION
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RECRUITMENT
“Recruitment is the process of searching for the prospective employees

and stimulating them to apply for job in organization.”
 Edwin B. Fippo
In other words recruitment is the process of the finding and attractive

applicant for em ployment. Recruitment is the process of discovering the
source of the manpower. There are so many source of the
recruitment.They are divided into two parts.
 Internal Sources
 External sources
CAMBRIDGE HEALTHCARE Ltd is employing a very good recruitment

policy. As when recruitment is needed ,Advertisement is given in leading
newspaper or web site. Company also gets records from Employment
Exchange,Mehsana. Qualification is also taken into account while
recruitment is made.
SELECTION
Selection is the process by which the qualified personnel are chosen from
the applicant who has offered him or herself for job in the organization.
Selecting procedure is the most important function of organization.
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Manager has to take care while selecting the candidate because it has long-
term effect in future. Following are the main steps of efficient selection
procedure.
 Reception of applicant
 Screening of application
 Preliminary interview
 Application blank
 Employment test
 Employment interview
 Checking Reference
 Medical examination
 Final selection(placement)
For selection of qualified personnel,first of all company gives

advertisement in leading newspaper for particular vacancy and the
qualification for that particular post. The candidate who has interest for
that post they can apply for this job in company.
After the receipt of all these applications, they are to be scrutinized those
persons who are found to be suitable for the job and are called for
interview by the company.
In interview, the personnel manager and selection committee ask different

types of questions to the candidates. These questions are related with
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general knowledge and for a particular job.The person who is found to be

suitable in interview is selected as an employee of CAMBRIDGE
HEALTHCARE Ltd.
INDUCTION
When candidates finally selected, are send the appointment letter and is
asked to join the organization.
Induction process is the process of introducing a new employee the

organization, the guidelines of working condition and rules and regulation
of the company should be understood to him.He should be introduced with
the follow employee and well comed as anew member of the organization.
In CAMBRIDGE,there is nothing like any special induction process.But

they follow simple induction programme by introducing new employees
about work environment and necessary information is provided so that he
or she can adjust himself easily with the organization.
TRAINING AND MANAGEMENT DEVELOPMENT
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“Training is the process of imparting knowledge and skill to employee

regarding particular job.”
Training is needed at each and every level of organization. However able

and qualified candidate or employee training is needed. Training is
valuable to the employee in terms of better job security and greater
opportunity for advancement.
“Training is the act of increasing knowledge and skill of an employee for

doing a particular job.”
Edwin B. Fippo
While we are dicussing regarding the employment training, We must

consider that sentence of PETER DRUCKERS “ An institute that can not
produce its own manager will dir. ” The ability to produce goods ,
effective , cheap , well trained and expert employees for achieving the
objectives of organisations , all employees new or old should be trained .
Training and development of the employees should also create a
motivation among employees for best performance.
H.R. Department designs a training calender in the beginning of each

financial year after having detail discussion with the SBU Chief .
EXTERNAL TRAINING
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The criteria for delegating people for outside training is based on need felt
for such new area for which expertise is not available within the company.
To keep with the changing business situation , employees from all levels
are nominated to update and enrich their knowledge in their relevant fields
. If comparable in-house programmes are not available , employees shall
be nominated for external programmes.
IN-HOUSE TRAINING
As I before says that employees are important resource and so the object of
giving them a sense of pride , high morale, safety, esteem, etc… and
providing them the environment of faith and trust should be developed.
CAMBRIDGE HEALTHCARE Ltd. mostly provides in-house services
to their employees. To build their people, they undertake and conduct
series of workshops and seminars in various areas like – skill buildings,
competence buildings, strategic mangement, functional programms which
provides a platform to improve the skills and knowledge of employees in
relevant jobs.
JOB DESCRIPTION
Job description is the job analysis incorporates the information releting to

job in a prescribed form. Job description is the by-product of job analysis.
Job description is the first and immediate product the job analysis.
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In CAMBRIDGE HEALTHCARE Ltd. , there is a job description process

because personnel manger collects information directly and incorporated
in the prescribed form.
PROMOTION AND TRANSFER POLICY
As soon as an employee is selected and placed on job it becomes the duty

of personnel manager to develop his abilities. So that he may prove
himself as an assest of the organisation. For this purpose generally two
policies are adopted.
PROMOTION
Promotion is term , which covers a change and calls for greater

responsibilties and involves higher pay and better trends and conditions of
services. Therefore it leads to a higher status.
So far CAMBRIDGE is concerned there is nothing like advanced or

specific promotion policy. Generally promotion is based on seniority ,
ability and work performance. But in this unit they give more important to
work and performance rather than on seniority. It means seniority is not
main base for promotion in this unit. Employees are promoted based on
performance appraisal by half yearly or yearly. The company does not
have any outside or political pressure on promotion.
TRANSFER
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It refers the movement of employees from one job to other job wiyhout
involving any substantial change in his duties, responsibilities, skills,
status and compensation. Transfer may exist in some units to fulfill the
requirement of second business. Employee may transfer from lower level
to upper level or to same level at another place. While in punishment
transfer may exist from higher to lower level.
So far as CAMBRIDGE HEALTHCARE Ltd. is concerned , transfer is

exist in some special case. It has not adopted any special transfer policy.
PERFORMANCE APPRAISAL
Performance evaluation or performance appraisal is the process of assesing

the performance and progress of an employee or of a group of employees
on a given job and his potential for future development. It consists of all
formal procedures used in working organisations to evaluate personalities,
contributions and potentials of employees. According to FIPPO,
“performance appraisal is the systematic, periodic and an impartial rating
of an employee’s excellance in matters pertaining to his present job and
his potential for a better job”.
Performance appraisal provides valuable information for personnel

decisions such as pay increases, promotions, demotions, transfer and
terminations. Management gets an objective basis for discussing salary
increases and promotions with the staf. Thus performance appraisal serves
as the basis of suitable personnel policies.
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CAMBRIDGE HEALTHCARE Ltd. has adopted a special procedure for

performance appraisal. It is known as confidential report technique.
Performances are measured on the basis of how the employees are
performed on their given job, how they handle grivances, their
responsibilities and work with their colleagues. This unit takes a separable
record of each employee performance.
It helps to judge the effectiveness of recruitment, selection, placement and

orientation systems of the organisations. It is useful in analysing training
and development needs. These needs can be assessed because performance
appraisal reveals people who require further training to remove their
weaknesses. It also identifies individuals with high potential who can be
groomed up for higher positions.
TIME KEEPING SYSTEM
Time is the most important factor for each and every organisation because
each and every thing of the company will be done during this time only.
Time keeping means keep time in a most effective way. Therefore time
keeping system plays a vital role and also for achieving objectives like
production increases, effective use of manpower etc.
The following time system is adopted in “CAMBRIDGE HEALTHCARE

Ltd.” There is three regular shift which is as under.
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 For office staff

9:00 A.M. TO 1:00 P.M.
2:00 A.M. TO 5:30 P.M.
Recess time is from 1:00P.M. to 2:00 P.M.
 For production department
8:00 A.M. TO 12:00 A.M.

1:00 P.M. TO 6:00 P.M.
Recess time is from 12:00 A.M. to 1:00 P.M.
CAMBRIDGE HEALTHCARE’S Holiday is held for labour as well as

staff on Wednesday. Thus Cambridge has very effective employees as well
as effective time keeping system and thus it achieves it objectives very
effectively.
WAGES AND SALARY ADMINISTRATION
Employee compensation is a vital part of human resource management

Wages, salaries and other forms of employee compensation consitute a
very large component of operating costs. “One of the biggest factors
affecting industrial relation is the salary or wage- the compensation an
employee receives for a fair day’s work ”
A sound wage and salary administration helps to attract qualified and

hardworking people by ensuring an adequate payment for all jobs. Wage
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& salary programme also seeks to project the image of a progressive

employer and to comply with legal requirements relating to wages and
salaries.
CAMBRIDGE HEALTHCARE Ltd has not adopted a daily wage system .

Wages are fixed according to kind of work and responsibilities and their
talent required for the job . Wage policy is decided by managing director
and HR manager of the company.
Wages are paid to the workers as per government rules. Salary is paid to
employees on first week of every month . Salary is paid in terms of cash to
every employee in the organization.
The wage and salary is determined on the basis of employees’.
 Performance
 Ability in work
 Regularity in work
 Profit of the company
EMPLOYEES SREVICES
Manpower is most important factor for each and every organization.

Success of each and organization depends upon effectivences and
satisfaction of employees. If and only if employees are satisfied in
organization then they will effectively and efficiently.
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The employees benefit service refers to the incentives , which are provided
to employees so that they are encouraged and motivated.
In CAMBRIDGE HEALTHCARE Ltd there is no any labour problem

because company is providing good salary and facilities to workers. Apart
from salary and wages company is providing some additional benefit and
services to workers.
Canteen facility
It provides the canteen facility to its employees. It provideds two time tea
to all employees. During the overtime , company is also providing
breakfast to workers .
Provident fund
Company keeps aside 20% amount of workers as provident fund. Workers

provide 10% of provident fund and ramaining 10% amount is paid by
company.
Accidents benefits
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If any employee is injured during the duty total treament is done by the
company . And the company also provides him the amount of wages
which is not actually earned by the employee due to accident.
Bonus
Employees are also given bonus by the company at the time of Diwali.
Pention scheme
Company provides pention facility to the retired employee which is

retired at the pre-determined date.
Apart from these ,company also provides some athor allowances to the
employee to increase their moral and motivate them.
SOCIAL GATHERING
Social gathering means meeting of total manpower of the company on any

festival or any ocassion . CAMBRIDGE HEALTHCARE Ltd celebrate
many festivals like Diwali in the company. Workers are involved in this
celebration . Apart from this company arrange one yearly get- together in
the company in which families of workers are also invited.
TRADE UNION
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Trade union is concerned with the development of employees. The

industrial revolution has given birth to the new scientific research
development . The large scale production is possible due to change in
technology . By the large production , labour requirement will be high . In
the past, there is not much important of the labour but now a days labour is
most important factor. So that trade union protect the labour interest .
In the CAMBRIDGE HEALTHCARE Ltd, the management always try to

provide best facility to employees and government ’s rules and rgulations
also protect their right in the organization . In CAMBRIDGE
HEALTHCARE Ltd there is no any TRADE UNION .
PERSONNEL RECORD
Personnel records means a piece of writing in which the company write

the past record and every information regarding the employees which
preserves evidence for future reference or use. Personnel record means
maintaining the record of various persons who are working and who were
working in the past in the organization .It helps the management to get
information before taking any decision like promotion , transfer ,
compensation, retirement etc. These records are also useful for the
selection of new employee in future.
“Personnel record is the task of searching for and anslyzing facts to end
that personnel problems may be solved or principal are laws governing
their solution derived.”
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FORM OF PERSONNEL RECORD
Full name Employee’s Roll No.

Local address Code No
Personal Address Married / Unmarried
Date of Birth Height
Religion E.P.F No.
Education E.S.I No.
Date of appointment Gratuty No.
Nominee’s Name
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PRODUCTION
DEPARTMENT
41
ORGANIZATION STRUCTURE OF PRODUCTION

DEPARTMENT
CHAIRMAN
MANAGING DIRECTOR
DIRECTOR
PRODUCTON MANAGER
SUPPLIER OFFICER
PRODUCTION
PRODUCTION
OFFICER
SUPERVISORS
MANUFACTURING PROCESS
42
Manufacturing process or production process is heart and central point of

every industry . Tablets ,Capsules & Syrups these three are the main
product of the company & the company is engaged in production of three
types of products . So the production process is carried out according to
products.The production process of these three products are as under.
TABLETS
The production process in this division begins with the storage of R.M.
(Raw Material.).The company is importing the R.M. from various
countries like U.K.,Russia . Firstly the R.M. is tested in laboratory though
it had been tested by the exporter before exporting.
After the process of testing the R.M. it is sent to granulation department .

In the granulation department process of mixing of different material is
carried out. After mixing different materials , the materials are used in
tablets. There is a separate department known as depression department .
The tablets which require sugur coating are directed towards sugur coating
department . After the tablets are sugur coated , they are transferred to strip
packing department.Here different types of striped packed machine packs
the tablets in required form. Then the strip packed medicine are sent to box
packing department . This is last stage of production process .Now the
products are stored in the finished products room from where they are
supplied to the agent or medical stores .The output of this division is
about 2 lakes tablets per day .
43
CHART OF PRODUCTION OF TABLETS
RAW MATERIAL BALANCED
MASS GRINDING
DRYING
LUBRICANTS
COMPRESSION
GRANULATION
POWDER
COATING
TESTING
PACKING
44
CAPSULES:
Here also the production process starts with the storage of raw materials.
Then comes the stage of mixing different products to get a required
product. After getting the manufactured and mixed material it is directed
towards the manual department in which the filling of the capsules is
carried out. Here the manufactured powder that was previously granulated
is filled in to the Capsules. After the powder is filled into the Capsules
they are directed towards strip packing room where with the help of stir
packing machine and Blister machine packed as required. The strip packed
capsules are packed in finished products room from where they are
supplied as per the order.
SYRUP
The initial stage of this divison also begins with storage of raw material
and granulation department. The third department is bottel washing
department . Here the bottels are properly washed, satirised and they are
ready to pack liquid or dry syrup in the powdered form, then the bottels are
sealed in the tin packing room. Now the production process is over and
remains the packing and storage. The boxes are stored in the store room of
the company.
45
CHART OF PRODUCTION OF SYRUPS
RAW MATERIAL
BALANCED
CLEANING
BOILING
SYRUP PROCESS
FILTER
BOTTEL FILLING
LABELING
BOX PACKAGING
STORE ROOM
46
PRODUCT LIST
SOME OF THE VERY POPULAR PRODUCT OF THE CAMBRIDGE

HEALTHCARE Ltd. ARE AS UNDER
CATADERM
 Price: Rs.
 Segment: Dermatology
 Type: Cream
 Contains: Clobetasol 0.05%
 Weight: 50gms.
CATADERM-G
 Price: Rs.
 Type: Cream
 Contains: Clobetasol 0.05%
 Gentamicin 0.1%
 Weight: 10gms.
CAMBISALIC
 Price: Rs.
 Type: Ointment/ Lotion
 Contains: Betamethasone 0.064%
47
 Salycilic acid 6%
 Weight :20 gm. / 20 ml.
MYFACE
 Price: Rs.
 Type: Gel
 Contains: Clindamycin1%
 Nicotinamide 4%
 Weight: 10 gms.
MEGHASCAB
 Price: Rs.
 Type: Lotion / Soap
 Contains: Gama benzene hexachloride 1%
 Cetrimide 0.1%
 Weight: 100 ml./ 75gms.
MAGNADERM
 Price: Rs.
 Type: Cream
 Contains: Silver sulphadiazine 1%
 Gentamicin 0.1 %
48
 Weight: 5 gms.
MYPOL
 Price: Rs.
 Segment: Pediatrics
 Type: Syrup / Drops
 Contains: Paracetamol 125mg. /5ml.
 Fennel oil 0.0007ml.
 Weight: 60ml. /15ml.
ORANGE CS
 Price: Rs.
 Type: Cough Syrup
 Contains: Dextromethorphan 10mg.
 Phenylpropanolamine 12.5mg.
 Weight: 15ml.
PEDICEF
 Price: Rs.
 Type: Syrup / DT
 Contains: Cefixime 50mg.
 Cefixime 50 /100mg.
 Weight: 30ml.
49
GUD-M
 Price: Rs.
 Segment: Gynecology
 Type: Tablet
 Contains: Doxylamine 10mg.
 Pyridoxine 10mg.
 Weight: 10 mg./50 mg.
FOLICAM
 Price: Rs.
 Type: Tablet
 Contains: Folic acid 5mg.
 Methylcobalamin 500mcg.
 Weight: 10gm.
CLOMICITE
 Price: Rs.
 Type: Tablet
 Contains: Clomiphene citrate 50mg.
 Weight: 10gms.
CAMBIZEN
50
 Price: Rs.
 Type: Cream
 Contains: Silver Sulphadiazine1%
 Weight: 10gms.
NEUROFLEX
 Price: Rs.
 Segment: Others
 Type: Tablet
 Contains: Mecobalamin 1500mcg, Folic acid 1.5mg.
 Thiamine Mononitrate 10mg.
 Weight: 10gms.
DICET
 Price: Rs.
 Segment: Others
 Type: Tablet /Syrup
 Contains: Cetirizen dihydrochloride 10mg.
 Weight: 10mg /60ml.
MYAZ
 Price: Rs.
 Segment: Others
 Type: Tablet
51
 Contains: Azithromycin 150mg.

 Weight: 10gms.
RAW MATERIAL
Different raw materials are used to produce one finished or semifinished

product. Raw material of the pharmaceutical industry are generally
chemicals and drugs.
At CAMBRIDGE HEALTHCARE Ltd. FINE CHAMICALS are the

main raw material which is used to produce most of the medicines. These
chamicals are being purchased from bulk drug manufacturers from the
local market. If required , Raw materials are also purchased from the
foreign countries like Russia, Korea etc.
Some of the Raw material used by the company are like,
 Folic Acid
 Silver Sulphadiazine
 Cefixime
 Doxylamine
 Ofloxacin
 Clomiphene Citrate
52
 Hydrochloride
 Cetrimide
 Thiamine Mononitrate
 Clobetasol Propionate
53
FINANCE
DEPARTMENT
54
INTRODUCTION
“Finance management is raising and allocation of financial resources to

achieve predetermined goal of the organisation.” The task of financial
manager is to see how large the firm can grow in terms of financial affairs.
Financial management is not the separate one from overall management.
In other words financial management is an integrated part of overall
management, financial resources for obtaining optimum efficiency of
operation. Financial management is concerned not only with the
procurement of funds but effective use of funds is also required.
In modern business world, finance is the life blood of the business

economy. One can not image the business without finance because it is the
central point of all business activities. No matter, the business is big or
small, government or semi government or non government. There is
always a problem with every organisation for managing its expanding and
ambitious plants with its limited resources. The financial management has
therefore been assigned the task of planning and controlling the short term
and long term financial needs of the firms.
In CAMBRIDGE HEALTHCARE Ltd. there is a separate finance

department for doing the financial functions effectively. This company can
raise finance by issuing shares and also by the bank loans. This company
is not facing any financial difficulty in present time.
55
ORGANIZATION STRUCTURE OF FINANCE AND

ACCOUNT DEPARTMENT
CHAIRMAN
MANAGING DIRECTOR
DIRECTOR
FINANCE MANAGER
SALES OFFICER
A/C & FINANCE
OFFICER A/C & FINANCE
FINANCIAL PLANNING
To plan means to deside the advance future. Financial planning also means
the planning of financial activities to be carried out in future. “ financial
56
planning is primarily a statement estimating the amount of capital and

determining composition. ”
Financial planning is necessary for the control of inflow and outflow of

cash. So that the necessary funds may be made available as and when they
are required. It provides a clear cut picture of inflow and outflow of
finance i.e. sources of funds and uses of funds.
Thus financial planning means to plan that how much capital is

required or how much finance is required for the future business
functions.
In short financial planning means deciding in advance the financial

activities to be carried on to achieve the basic objectives of the firm. The
basic purpose of financial planning is to make sure that adequate funds are
raised at the minimum costs and that they are used widely. Thus basically
it covers with main cash inflow. It includes mainly two aspects.
 Capitalization
 Capital Structure
At CAMBRIDGE HEALTHCARE Ltd. , its managing director and

account manager measures financial plans. Before the end of the current
month financial planning for the next month is done. The owner also
compares the results with the plans and sees the result. They try their best
for the success of the next financial planning.
57
MANAGEMENT OF WORKING CAPITAL
As a human body having all the components can not run without blood and
vehicles can not be considered to be brought without fuel. The
management of any industrial undertaking can not be considered without
management of working capital.
In simple words working capital means the funds that is used for dealing
with day to day activities. In other words working capital means a fund,
which is raised to use during and accounting year to generate current
income.
Investments in fixed assets is not sufficient to run the business. Working

capital or investment in current assets however small but it is a most
essential for meeting the day to day expenditures. Working capital is just
like a heart of industry. If it is weak, the business can not be proper and
survive. Although there is large body of fixed assets. Management of
working capital refers to management of current assets including
management of cash , management of inventory and management of
receivables. All the decision related with these are related with day to day
activities of the business.
CAMBRIDGE can maintain an adequate proportion of total investments.

The firm can meet their day to day expenditures easily. The operating
cycle of company is neither very lengthy nor very short. The working
capital management of CAMBRIDGE HEALTHCARE Ltd. comprises of
58
 Management of inventory
 Management of receivables
 Management of cash
[1]MANAGEMENT OF INVENTORY
Inventory is the stock of a company. The various inventories exists in a

manufecturing company are raw material, work in process goods and
finished goods. The lavels of three kinds of inventories of a company
depends upon the nature of its business. The main aspects of inventory
management is to avoid over investment and under investment in
inventories.
[2]MANAGEMENT OF RECEIVABLE
Selling goods on credit is the most prominent force of the modern

business. Every company adopts this method for selling goods to protect
itself from the competitors and to attract the potential customers to buy the
product at favourable terms. When the company sell goods and services
and does not receive payment then it is said to have guaranteed trade credit
to customer. Trade credit is known as receivable or book debt.
The company gives credit facilities to its responsible and regular customer
to push up the business. The company gives the credit facilities on the
59
basic of past record , financial position, quantity of goods ordered by the

customers.
[3]MANGEMENT OF CASH
Cash is most important current asset for the operation of the business.
Cash is the basic input needed to keep the business running on a
continuous basis. The firm should require keeping sufficient cash neither
more nor less. Cash shortage will disturbe the firm’s menufecturing
operations. Thus a major function of financial management is to maintain
a sound cash position.
Cash budgeting or short term cash forecasting is the principle tool of cash
management. Cash budget routinly prepared by firm are helpful in
following four ways
 Estimating cash requirements

 Planning short term financing
 Planning purchase of raw material
 Developing credit policies
60

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Cambridge healthcare LTD.

NAME OF THE COMPANY : -

 CAMBRIDGE HEALTHCARE Ltd.

ADDRESS OF THE COMPANY : -

ADDRESS OF THE REGISTERED OFFICE: -

 306, “SHAPATH – II”,

INTRODUCTION OF PHARMACEUTICAL INDUSTRY

Pharmaceuticals are medicinally effective chemicals,which are converted

 Allopathy or modern medicine has gained global popularity.

 Homeopathy, founded by German physician, was fairly popular in

the early 19th century.

RESON FOR SELECTING THE LOCATION

business stack holders.

REASON FOR SELECTING PHARMACEUTICAL

Now a days, pharmaceutical industry has constant stand in india because

The organisation was established for doing pharmaceutical and marketing

Camebridge is established in 1995 at Mehsana, North Gujarat, with

HISTORY AND DEVELOPMENT

HISTORY OF THE UNIT: -

CAMBRIDGE HEALTHCARE Ltd. is a Joint Stock Company. It was

CAMBRIDGE is established before 10 years with only one depot. At that

 Mr. Niraj Kumar Singh

CAMBRIDGE HEALTHCARE Ltd. was a small unit with limited capital

DEVELOPMENT OF THE UNIT: -

The development of CAMBRIDGE HEALTHCARE Ltd. is slowly but

At the time of establishment company was produced only limited number

It is worth to note that CAMBRIDGE takes a consumer’s

EXISTING MANAGEMENT BODY

 The Mehsana Urban Co-Operative Ltd.

 Mr. Rakesh Patel (Production mgr.)

PRODUCTION MANAGER MARKETING MANAGER

FINANCE MANAGER HR MANAGER

DEPUTY GENERAL MANAGER

FORM OF ORGANIZATION AND SIZE OF UNIT

The CAMBRIDGE HEALTHCARE Ltd. Falls down in the Joint Stock

Average annual profit of the CAMBRIDGE HEALTHCARE Ltd.is around

Competitors are playing a major role in marketing. Sometimes they

CAMBRIDGE HEALTHCARE Ltd is the pharmaceutical company. So

 CADILA HEALTHCARE Ltd

Marketing is an effective factor for the success of business. In modern

Marketing management is the process of planning and executing,

ORGANIZATION STRUCTURE OF MARKETING

CAMBRIDGE HEALTHCARE Ltd may produce more than the product

In simple term, price is an exchange value of product and service and

The prices of different tablets as well as creams and injuction of

PMT (production management team) department of the company is

The price policy of CAMBRIDGE HEALTHCARE Ltd is easily

adopted both market segmentation on the basis of product and consumer.

 Experience of product selling

In CAMBRIDGE HEALTHCARE Ltd,products are reached to the

CAMBRIDGE DISTRIBUTION / WARE HOUSE

CNF AGENTS (IN VARIOUS STATE)

CHEMIST SHOPS HOSPITALS

“Sales promotion consists of a diverse collection of incentive tools, mostly

“Advertising offers a reason to buy , sales promotion offers an

Sales promotion is the important aspect of business of any company. It

Sales promotion is decided on the base of following factors.

For the promotion of the sales of the company products, CAMBRIDGE

Different schemes to benefit retailer on the different products are like,

 Get one free on 16 pieces of tablets

Personal selling means oral presentaton in a conversation with one or more

Since last three years CAMBRIDGE HEALTHCARE has adopted

Advertising is any paid form of non personal presentation and promotion