Collaborative spirit Operators seek to work keting decors feedseeice “operations are developing. bake thewugh campaigns by ashing their most loyal ess ‘od erpoyecs terete market ing ‘materials, fom breast fammerials to sale at, tha fect how ete ure ee thee ftvrte bends rom he wor age chain utsourcing a Web seis to fla Stott independent estan nts commissioning. branded ttvork fom sliled ussre en 2 crowdsourcing website, “a ‘piri of ealaburton sanding through the industry Back to school Sebway has had surest ‘TV commerce fr years in longs sts starring sks ta dared Polo — parity the lengestrening real-eastonee ampelgn ever But be ltt ery int dial making the hain etme up with the Un ‘ersty of Southern Celienia [Sthol of Cinematic Ars, Sub. way aed USC partnered forthe Subay Fredh Artiste program to let the young Alamshers Verte end proce an rigid Wot sre sed en tho prompt, “Brey sandwich sa story” “eny Pat, cit marketing officer the Sabay Franchisee ‘Adersig’ Fund Teas, sid the pent eas to generate eo tent that could be ditiuted alin and through socal mdi ‘he tran chose two winning series, which wil pla” on the My Dann Channel westo and yere srened last nth a the ‘South by Southwest conference “Pradution mad ht have existed probaly arent as valid fing evar when sore do ‘a sal yo watt generate in with” Pace sai. "This wat 1 ret way to get cote with Some ation withthe Subway That eo bs deployed in 2 iiss. irate Itwasa sage feneegng makers and pve ‘ura chano tev what ld gen ‘rate socandia dicot” ‘using stir i charge of ceeything made the sere a Suet em of entertainment other than a new platform sine ‘yo pete Sabon, ace aid "stant went i some ineareatng diferent direction? he asi. “We dont mat to be ddomanding that the produ is facing the camera So nee ast sh ie he oli dshioned ‘or of proc placement, bt tre the current decade at ‘things, we al sho rand and mcaag integrations” Getting reat Sone Brande’ marketing de parties til prefr tobe in Sarge of thar averting, bat they are taking ideas — and casting th sommaral— ftom cher departments andthe ranks oftheir guests Demin Pha ne ofthe nos sures campains of ast sr, lig th bod ee ties, expe and eatomere Aeassing rire pst inadocunentarige firma, Carns alin an a boiday comme thi ws conse ft after server ‘guste ea to the laity director of marketing Carina ke thee ith brand devote: ‘sof the commercial ‘trmuch hat es spon Sorng contest amo its 4000 servers and awry staf members todereo ncthar one Senne Lage, brand marketing ee soca fo Captain D's Seafind Kitchen, sd he quickervce rend Already had neorp {ated real people into is advertising pig is of Inaghing bis and hapy po plonto te TV comes fo. {urig find shots and high pes uti vale But Captain De ‘wanted to mae aay fm wing Yandon people an YouTube and tome fen fom it ae eu tomers. hb wanted to ake it top further aod interact with tor fuente and engagement Shout what (Captain Di] means tothe" Legel said ‘The chains Hapines in By xy Bio cent supported by the wrnhapptasicom mize Sie, ln eames plod ae tn ves of happy tines tobe tied in upcoming Captain Di fonmerials. Lege! said the fore spt formats likely would sinie the erm. commeri] {or the. DoabeDosas Shp ‘enbo: find ts, video ef hapry peopl, and relsever saying, aft: Captain De saga micros salt He cone roma estomers. ‘Below Toppers Pica ashing fas tp desig he oak fhe eas eer cr Pera tre Yea, i ike that ‘Th contest ste wet liv he Siren are od the pa Waly see generated commer Gls could start ang as soon ‘8 early Apel andl through the end ofthe year; Lege sald CCasomers arent gien anya conte to upload tar clip be- psy being o TV Tel au roqusting videos from eustamers as had the same stearliningffet on the resardand-delopnent rocess as listening guests hough cecil modi. “From a research paspecie, swell get tee answers fran fuens when were in these oe {dial rains than when vere in fieroup stings and ‘they fe pt an he spt Loge ‘Si. T db hr if thd ay ‘mondary eaving ther ba tore iste bat af gting do to ‘What our estas rly wane” S on aclvertising efforts @ BY MARK BRANOAU Drawing fans in Sill mre restaurants are eting ots eres for Srtwnk and lateral branding ‘material, CowiSPRING, en taline crowdsourcing maket- ‘lac, has entrectd retanrant design work such 65 the new Jogo st Bshie Pizs in Harr, Maine, and the chicken ving okt fr packaging soplier Westgate Padus ‘hickservice chain Pea Pit tomod toe tetas wih the Name That Pa cates. ec Facebok From Mareh 21:2, fans sabi 9 new name for the chil latest Tinted ine ‘ff, te Prine Rib and Provo Tone Pit, “Toppers Pizza bald snr competition lat yea, fa whsh ‘moe than 100 peopl subatid thai dos for the chai next Specialty iz. Toppers) cur ‘ot matting contest ass the Chainsans ae empleyesto try ‘heir hand at designing the next ar wrap deal plat pb far the hod es ear— frit d= livery veils “Aranchisee purchased 74 Merery Grand Marquis as 2 hvery vb” sid marketing ‘manager Brite. Keler, “and tre ought, What beste way to stat bat weap “Topars is loking fr five ty seven entries from whith to ‘hoow, and may ack ite ucts to Assign the net pizza ox, Kee leraded The outeourcng ert is more about fan enghgement than btm in savings The cost savings would be minimal because the designer Weald have werk wth oat geney 10 resin. consistency ‘rus ou? branding si online: bederng platerms she ad "Wie just want or fans ttl us an they ere us, and hiss great ane ‘mark drandpertoncn