Social Media Marketing

Final Presentation
April 20, 2011

Celina Grisi
MSPC 3050
Prof. Julie Frechette
History

Goals

Strategy
A website isn’t enough

Duh….
Thank you,

…and Trista
 Now what?
• Facebook and Twitter:
*do’s and don’t
• Monitoring and evaluation resources:
*tools optimized for searching and responding
• Blog:
* content strategy/community building

• Borrowing from you: MPSC 3050

Embrace the groundswell

Excitement

Rich content

Community
 Borrowing ideas from you
• Candy: collaboration with designers
* Promote local designers

• Liz: “Dell-like” interaction with customers

*Allow customers to be part of the progress

• Chantal: Remember to listen

*Social media is all about person to person
activity
 Challenges
• Extent of social media usage in Bolivia
*Growing but still limited

• Time and resources

*Social Media Marketing is a full-time job

• Size of enterprise and media presence

* Online tools helpful with minimum level of
buzz: are we there yet?
 To-do list
• 44% of Weebly website completed
*Upload pictures and descriptions for all products
*Design
*SEO
*E-commerce

• Finalize and profiles and start

• Have a PLAN
*Content
*Demographics
*Targets
*Monitoring and Evaluation: ROI
Thank you

And don’t forget to check us out online at futurobolivia.com and…

 It’s

http://www.delicious.com/cgrisi