SOCIAL MEDIA MARKETING

NOT Advertising on Social Media Sites

SOCIAL MEDIA MARKETING
 What Is Social Media Marketing?
According to Wikipedia sources:

“Social media uses Internet and web-based

technologies to transform broadcast
media monologues (one to many) into
social media dialogues (many to many).
It supports the democratization of
knowledge and information, transforming
people from content consumers into
content producers.”

Social (two-way) communication medium,

sharing user generated content
 Global
Internet
Users

Photo Credit: Jess3

600 Million Active Facebook Users

Photo Credit: Source: Tech Herald

Oversocialized
10 Billion+ Tweets Sent on Twitter
Since 2006

Photo Credit: Rosaura Ochoa Source: Mashable

 2Billion Videos Are Streamed
Each Day On YouTube
Photo Credit: jonsson Source: Techcrunch
Why Use Social Media Marketing?
 DESIGNING YOUR SOCIAL
MEDIA MARKETING STRATEGY

1) Develop your Social Media Strategy & Personal Brand

2) Set up your Social Media Marketing:

Social Media Profiles, Blog, Business Websites, Follow up

3) Structuring your marketing activities

Planning, Integrating & Automating Social Media Marketing
 Personal Productivity and Focus

Social Media Marketing for Business is all about sharing

your businesses philosophy and unique selling points –
through networking online

You don’t market your business online – You market YOU!

Lead with providing valuable content and positioning

yourself as a leader
 Developing Your Brand
“YOU Inc”

• Choose whether to brand your name or business (or

you ‘within’ your business/team)
• What is Your Unique Selling Point – Passion, skills
value?
• Create a Logo, Headline, Bio and Story

• Get a great photo/s (professional/intentional)

• Keep this consistent across all websites and marketing

www.NameChk.com
 DESIGNING YOUR SOCIAL
MEDIA MARKETING STRATEGY
BRANDING AND POSITIONING

• Determining niche, desired outcomes and set goals for your

Social Media Marketing

• Set up your Marketing Funnel – Blog, Social Media Profiles,

Follow up

• Program set times into your schedule for Social Media

Marketing
 Creating your Social Media Sales Funnel

1. Social Media: Position You As a Leader

Social
Link to Media
2. Blog/Personal Site: Link back to quality More
- Value
Quality
content and more information About You Information

Follow-up
3. Auto responders: Only thing you’re selling is Business
Informati
“Next Step” in the process on

4. Business Information/Website: Qualified prospects

5. Conversions : increase once people feel Sales, Clients, Team

like they know/can trust you Members
 Part 2: Social Media Sites and Set Up

Top Social Media Sites for Business Marketing

Establish Your Blog – Wordpress.org or Company website

TWITTER
FACEBOOK PAGE
YOU TUBE
LINKED IN - Targeted/Niche sites
Design and Set Up Powerful Twitter Profile
What Is Twitter And Why Should You Be Using It
To Market Your Business?

• Social Networking Site combined with “Micro-Blogging”

• Posts (called Tweets) are 140 characters or less
• Immediate – moves quickly and viewers react to tweets quickly
• Gives you access to top ‘Influencers’ in your market that would
otherwise be out of reach – Levels the playing field
• Establish Joint Ventures and business relationships
• Good for link building and visibility in Search Engines
• Fantastic for Building Your Brand and sharing the human/personal
side of your business
• Can build a Fan Base of loyal “Followers”
• Fast feedback for customer service/follow up
• Own Virtual Think Tank – referrals, advice, discussions (2 way)
• Viral by nature due to re-tweets and recommendations
 Design and Set Up Powerful Twitter Profile
• Sign Up – Chose profile name carefully
Check .com url and http://www.namechk.com
• Upload a great personal photo
• Geographic Location – keep general but important
• Website URL – only live link
• Optimize Bio (Under 160 chars) –incorporating keywords
• Customise profile settings and background for branding
• Backgrounds can be free or paid
•Training/Videos: http://MarkandZoe.com
Categories -> “Social Media Marketing
Free Video Training”
FACEBOOK BUSINESS OR ‘LIKE’ PAGE
 FACEBOOK BUSINESS OR ‘FAN’ PAGE

•Business Space - Name carefully cannot change

•Effective first website – free and fast to set up
• Or use to drive traffic to and enhance existing website/blog
with PPC
• Feature a great profile picture/personalised graphic
• Add information including photos/videos
• Add applications – including Static FBML for Capture
Page/opt in box
YOUTUBE CHANNEL
 YOU TUBE and VIDEO MARKETING MAGIC

· Get set up for Video Marketing - simple equipment

· Ultimate way to interact with potential clients on social media

· Research your market to find powerful video ideas that will add
value and increase your natural search engine listings for keyword
terms (yes FREE advertising on Google)
 Specialty Social Media Sites

• Consider your target Niche – what sites are they on?

• Business People/Professionals - www.LinkedIn.com
• Take time to fill out your profile
• Interact in discussions/forums without ‘pitching’
• Add value to the community – lead with quality
• Share what you have learnt from Company events,
industry leaders, product innovations, special
events/promotions
 INTERACTING – ENGAGING PROSPECTS
What to post - when?
• Blatant marketing will never work – offer value or you will be
ignored/unfollowed
• Provide links to valuable information/resources –
www.StuffToTweet.com
www.popurls.com
Google Alerts
• Inspiration, quotes, product innovation
• Customer feedback/testimonials
• Event’s you’re attending (online and offline)
• Promote your content
• Ad photos, link to videos
• Promote somebody else’s content
 Social Media Marketing
Integration & Automation

To integrate multiple Social Networks:

http://www.Ping.fm

Distribute Content across multiple Social Media

Networks/sites
http://Hootsuite.com
Let’s Get Social – Examples.....
 SOCIAL MEDIA MARKETING
NOT Advertising on Social Media Sites

The true power of Social Media Marketing is in establishing

‘Social proof’ of your ability to provide the clients desired product,
experience or outcome– NOT in fanatically ‘pushing’ your business

 
Be professional, engaging, post consistently, provide value and have fun. 

- The results will flow as a result.

 SOCIAL MEDIA MARKETING
NOT Advertising on Social Media Sites

QUESTIONS AND DISCUSSION