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  • Determination of Reasons Affecting The Use of Internet Banking Through Logistic Regression Analysis

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    The document summarizes a study that used logistic regression analysis to determine the key reasons affecting consumers' use of internet banking. The study found that six factors influence internet banking usage: income level, access to internet at home and work, ease of communication, feelings of internet insecurity, and difficulties accessing internet banking. Higher income levels and easier communication methods led to greater use of internet banking, while insecurity and access difficulties decreased its use.

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    Determination of Reasons Affecting the Use of Internet Banking Through Logistic Regression Analysis

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    The document summarizes a study that used logistic regression analysis to determine the key reasons affecting consumers' use of internet banking. The study found that six factors influence internet banking usage: income level, access to internet at home and work, ease of communication, feelings of internet insecurity, and difficulties accessing internet banking. Higher income levels and easier communication methods led to greater use of internet banking, while insecurity and access difficulties decreased its use.

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    46 views1 page

    Determination of Reasons Affecting The Use of Internet Banking Through Logistic Regression Analysis

    Uploaded by

    sonal_88
    The document summarizes a study that used logistic regression analysis to determine the key reasons affecting consumers' use of internet banking. The study found that six factors influence internet banking usage: income level, access to internet at home and work, ease of communication, feelings of internet insecurity, and difficulties accessing internet banking. Higher income levels and easier communication methods led to greater use of internet banking, while insecurity and access difficulties decreased its use.

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    DETERMINATION OF REASONS AFFECTING THE USE OF

    INTERNET BANKING THROUGH LOGISTIC REGRESSION


    ANALYSIS (2009)
    Ali KÖSE
    Had carried out the study to determine various reasons that affect the use of internet banking by
    consumer. Most of banks offer almost all of their products with internet banking by free or very
    low cost. Although use of internet banking serves low cost and easy accessible it has been still at
    very low level.

    A primary research has been undertaken to determine causes affecting the use of internet banking
    on operation of customer who transacts with banks. And then it was applied logistic regression
    method to survey data. It has been found out that there are six important factors affecting the use
    of internet banking at the end of the analysis. Those are; income level, access to internet at home
    and workplace, ease of communication, insecurity over internet and difficulties in the access.

    As per the findings the logistic regression model; there is a positive relationship between the
    income level as well as ease of communication and the rate of superiority. Improvements in the
    income level and ease of communication result in the increase in the use of internet banking.

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