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    Haidar Ismail
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    Do you consume Soft Drinks? Yes No Which brand do you drink the most? Please rate your degree of preference on the following variables that affect your brand choice: Price Color Taste Brand Name Packaging Celebrity Availability advertising affects the choice of my brand.

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    Do you consume Soft Drinks? Yes No Which brand do you drink the most? Please rate your degree of preference on the following variables that affect your brand choice: Price Color Taste Brand Name Packaging Celebrity Availability advertising affects the choice of my brand.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    8 views2 pages

    Yes

    Uploaded by

    Haidar Ismail
    Do you consume Soft Drinks? Yes No Which brand do you drink the most? Please rate your degree of preference on the following variables that affect your brand choice: Price Color Taste Brand Name Packaging Celebrity Availability advertising affects the choice of my brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Do you consume Soft Drinks?

    Yes No

    Which brand do you drink the most?

    i. Coca cola ii. Sprite iii. 7 Up


    iv. Pepsi v. Mojo vi. Mountain dew
    vii. RC cola viii. Pran cola ix. Fanta
    x. Merinda xi. xii.

    Please rate your degree of preference on the following variables that affect your brand
    choice-

    Strongly Strongly
    Agree Neutral Disagree
    agree disagree
    Price 5 4 3 2 1
    Color 5 4 3 2 1
    Taste 5 4 3 2 1
    Brand Name 5 4 3 2 1
    Packaging 5 4 3 2 1
    Celebrity 5 4 3 2 1
    Availability 5 4 3 2 1

    Advertising affects the choice of my brand. (Please rate your degree of agreement)

    Strongly agree Agree Neutral Disagree Strongly disagree


    5 4 3 2 1

    Can you recall any advertising to your brand?


    Yes No

    Please rate your degree of preference towards soft drink advertising media

    Strongly Strongly
    Agree Neutral Disagree
    agree disagree
    TV 5 4 3 2 1
    Radio 5 4 3 2 1
    Newspapers 5 4 3 2 1
    Magazine 5 4 3 2 1
    Billboards 5 4 3 2 1
    Please rate your degree of preference towards soft drink advertising that you prefer the
    most

    Strongly agree Agree Neutral Disagree Strongly disagree


    Informative 5 4 3 2 1
    Jingle-based 5 4 3 2 1
    Brand Ambassador 5 4 3 2 1
    Funny Content 5 4 3 2 1
    Theme 5 4 3 2 1

    Advertising showing my favorite celebrity affects to choice brand

    Strongly agree Agree Neutral Disagree Strongly disagree


    5 4 3 2 1

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