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In 1694 the first European settlers arrived in what is now South Easton,
Massachusetts, 30 miles south of Boston. They found a pure spring that provided
abundant drinking water for native Americans centuries before. One of these settlers,
William Hayward, built his home near the spring. His son, born the next year, lived
there for 79 years.

   After the Hayward homestead was abandoned in the late 1700s, the land came to be
known as Cynthia Park. The pure spring water provided refreshment for outdoor
religious services and festivities for many years. Samuel Simpson acquired the spring
about 1830, and it was during that time that the spring became known as "Simpson's
spring".

   In 1878 Simpson's grandson-in-law, Frederick A.


Howard, persuaded Simpson to sell him the spring site.
Howard founded the Simpson Spring Company that
year. At that time a new and exciting carbonated
beverage based on Joseph Priestley's experiments of
100 years earlier was emerging. Fred Howard seized the
opportunity to make carbonated beverages with his pure
spring water and the business sprang to life. Today the
Simpson Spring Company is one of the oldest soft drink
manufacturers in the country, highly respected for its
excellent products.

   The following newspaper article of historical interest appeared in the June 13th,
2000 issue of "The Enterprise" published in Brockton, Massachusetts (4 clippings):

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