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McDonald’s
Presented By:

Prasanna Malagi
IC1110-801521
 About McDonald’s

• McDonald's opened its doors to India on October 1996

• Bringing along a new concept in the world of fast food retail chain.

• McDonald’s today has a network of over 212 restaurants across India.

• In India, McDonald’s is a 50-50 joint venture partnership between

McDonald’s Corporation of the USA and two Indian businessmen

• MD.Amit Jatia (Hardcastle Restaurants Pvt Ltd )

MD.Vikram Bakshi (Plaza Restaurant Pvt Ltd)

 McDonald’s Mantra

Providing 100% total customer

satisfaction and the formula for
achieving this goal in our
restaurant operation is the long-
standing commitment to the 
McDonald’s Promise.
 MENU – YUMMY !!!
•Spicy Delights – Burger & Wrap (Veg/Non –Veg)
• Extra Value Meals – Combination of any (Veg/Non –Veg)
Burger with French fries Coke (Veg/Non –Veg)
•Happy Price Menu – Different Burgers (Veg/Non –Veg)
• Breakfast Menu – Nuggets, Puffs, Pan Cakes,
Sausage, Potato Wedges (Veg/Non –Veg)
• Core Menu - Different Burgers (Veg/Non –Veg)
• Happy Meals - Combination of any Burger /French fries/Coke (Veg/Non –Veg)
• Beverages- Hot Chocolate, Cold Coffee, Café Mocha (Georgia)
• Desserts – Mc Swirl, Soft Serve, Milkshakes
 Competitors

• KFC

• Subway

• Dominos Pizza

• Pizza Hut
 From the Horses Mouth
What are the strategies that you are adopting to boost top line sales?

• Priced at a value that the largest segment

of the Indian consumers can afford.

• The value initiative at McDonald`s

is all pervasive.

• Strategy is to achieve best value by enhancing experience

(offering best quality), while keeping prices reasonable.

• Exciting offers month after month for its customers.

 Recent News

Hunger pangs, McDonalds to go for a bigger bite in India

March 28, 2011 Source: CNBC TV 18

 Observed 40% growth through its outlets

  Plans to increase its India footprint to 450 restaurants by 2015

  The Company will look into its internal accruals for the required Rs
750 crores
 Gearing up to pile more on the Menu List – Exiting new favours & Spicy
Too