QUESTIONNAIRE

I am Hitesh Maradiya students of STEVENS BUSINESS SCHOOL, Kalol are

doing To Examine the Effectiveness of branding of Parle-G. We would like to request
you to fill up the questionnaire given below. Your valuable feedback will help us in
completing our project with the analysis of actual test. 

1) Do you test Parle-G?

Yes [ ] No [ ]
2) How often do you eat?
a) Everyday [ ]
b) Once a week [ ]
c) Occasionally [ ]

3) What type of biscuits do you prefer?

a) Salty [ ]
b) Sweet [ ]
c) Cream [ ]
d) All [ ]

4) Which biscuit do you prefer?

a) Parle-G [ ]
b) Britannia [ ]
c) Priyagold [ ]
d) Other [ ]

5) Do you know the Brand manufacturer (Company)?

a) Yes [ ]
b) No [ ]

6) If yes who is the manufacturer?

a) Parle-G [ ]
b) Britannia [ ]
c) Priyagold [ ]
d) Other [ ]

7) What is the quantity of biscuits you mostly purchase?

a) 100 gm [ ]
 b) 200 gms [ ]
c) 500 gms [ ]
d) Family Pack [ ]

8) When do you have biscuit?

a) Breakfast [ ]
b) Evening [ ]
c) Every time [ ]
d) Whenever hungry[ ]

9) Rate the following companies on Prices. (1-Not satisfactory,5-high satisfactory)

Parle
ITC
Britannia
Priyagold

10)Rank the following out of 5 in respect to the given factor?

Factors Parle ITC Britannia Priyagold

Taste
Price
Brand Image

11)If Parle biscuit is not available in the shop will you look for it in the next shop?
a) Yes [ ]
b) No [ ]

12)Where do you prefer to buy biscuits?

a) Kirana Stores
b) Organized retail market (Like Reliance Fresh, Big Bazaar etc.)
c) General Stores
d) Wholesales Market
13)According to you which is the most effective media for advertising a biscuit
brand?
a) Newspapers
b) TV ads
c) Magazines
d) Hoardings
 e) Radio

Personal detail:-

1. Name: _________________________

2. Gender:
a. Male
b. Female

3. Age Group:
a. 15-30 years
b. 30-45 years
c. More than 45 years

4. Occupation:
a. Professional
b. Business
c. Service
d. Student
e. Other than (Please specify)_________

5. Income level (per month):

a. Less than 10,000
b. 10,000 to 30,000
c. 30,000 to 50,000
d. More than 50,000

THANK YOU